13. Our users remember more of their
immunosuppressive regimen and have
better lab results.
Studies were conducted at Montefiore Medical Center
RESULTS
14.
15. Research Help us Design the right experience for
Real people who will USE THE product
17. Identify main reasons why
transplant patients forget to
take their medications?
Research goal
18. How patients lives are
changed after the surgery?
1.
2. What are the main challenges
they face with after?
3. What is the context?
Research questions
19. Research plan
โข Who you might talk with
โข Where you might go
โข What questions you might ask
31. Topics we discussed
How life changed after surgery
Life before the surgery1.
2.
Habits around taking medications3.
Computer and mobile habits4.
โฆ
33. Elaborate usability tests are a waste of resources. The best results come from testing no more
than 5 users and running as many small tests as you can afford.
How many users you need
https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
35. โข donโt speak about your product
โข donโt ask the leading questions
โข donโt ask about behavior in a future
โข donโt ask YES/NO questions
โข donโt argue
36. โข make notes
โข smile
โข ask open-ended questions
โข get to know their stories and feelings
โข listen more than you talk
47. Donโt mind taking medications
I have an obligation to take
good care of this kidney
I do not have any influence on things going wrong; I will
do the best I can.
48. Concerned and careful
I do not want to blame myself for ruining
this kidney.
You have to follow the rules.
49. I do not feel sick; not everybody knows I have a kidney
transplant. I want to do things without thinking about my
disease.
Negative towards medications
This kidney is from my mum and that is special to me, but
I am not extra careful with my kidney because it is from
my mum.
72. - Do people understand our product?
- Do they care?
- Can they ๏ฌgure out how to use it?
- Which messages are most e๏ฌective at explaining it?
Validating prototype with users
73. (of usability sessions)
โข ask to speak out loud (repeat if a user forgets)
โข ask what this screen is about, what they can do there
โข ask to โguessโ what will happen ifโฆ (they press a
button/link)
โข ask how it could be improved
โข ensure that there is no right or wrong answers
74. (of usability sessions)
โข donโt advocate for your design/solution
โข donโt blame them if they make a wrong guess
โข donโt argue!
78. Missed rate per active user / weekโ
Retention rate per user / weekโ
Activation rate per user / week
79. Define metrics
Happiness: User attitudes, often collected by a survey.
Engagement: Frequency, intensity or depth of interaction.
Adoption: Gaining new users of a product or feature
Retention: The rate at which existing users are returning.
Task completion: Ef๏ฌciency, effectiveness and error rate.
H.E.A.R.T.
https://library.gv.com/how-to-choose-the-right-ux-metrics-for-your-product-5f46359ab5be
by Kerry Rodden
95. Research
PROCESS
โข Understand the product and reveal problems
โข Emphasize with the user
โข Reveal tech constraints
โข Understand business goals
โข De๏ฌne goals for re-design
โข De๏ฌne metrics
Ideation & Prototyping
Visual Design
Validation & Iteration
97. Interview questions
โข When do you use it? What did you buy / do you usually buy at [each time]? (breakfast,
morning snack, lunch, afternoon snack, dinner)
โข Can you tell me why you picked [item]? (repeat per item)
โข What criteria goes into selecting what you want to eat?
โข What is your usual lunch routine?
โข Where do you go? What do you eat there? Why?
โข Imagine this is a magic wand, you could get any improvement you want.โจ