Digital & Social Media Marketing Channels
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All the available web, mobile, social media marketing and communication channels. The costs, the vendors, best practices, value for your money, the KPIs and metrics. Everything you need to know in order to add digital & social media channels into your marketing mix and budget.
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Digital & Social Media Marketing Channels
- 1. Innovation & Strategy C-level Professional Business Strategy Mentor facebook.com/TolisAivalis linkedin.com/in/Aivalis twitter.com/Aivalis about.me/Αivalis APOSTOLIS AIVALIS
- 2. Online Marketing & Communication OPTIONS AVAILABLE, COST, BEST PRACTICES
- 3. SOCIAL MEDIA Sites allowing users upload content YouTube, Flickr, Slideshare Pinterest, LastFM, Blogpost Wikipedia and more.
- 4. SOCIAL NETWORKS Sites allowing users connecting with others + post content Twitter, Facebook, Google+ Linkedin, MySpace, Foursquare and more.
- 5. SOCIAL MEDIA MARKETING Marketing & Communication activities on social media & networks
- 6. ONLINE & INTERACTIVE MARKETING Marketing & Communication activities on the internet Web site, advertising Emails, ecommerce and more
- 7. ONLINE MARKETING Too many social media/networks
- 9. ONLINE MARKETING Too many marketing goals
- 11. ONLINE MARKETING So what can I do and where?
- 12. ONLINE MARKETING Who does what, how much?
- 13. ONLINE MARKETING Best value for money?
- 14. ONLINE MARKETING Snapshot of all available options + best practices
- 16. COMMUNITY BUILDING Long term action Based on content usage Build communities & relationships Social Media
- 17. COMMUNITY BUILDING type: service who: digital or ad agency offer: cost/month & cost/project cost: 500$ - 20.000$ Social Media
- 18. COMMUNITY BUILDING Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X X X X X Social Media
- 20. APPLICATIONS/ GAMES Ad hoc or long term action Building your brand values Supporting your target audience Social Media
- 21. APPLICATIONS/ GAMES type: development who: digital agency or freelancer offer: cost/project cost: 2.000$ - 50.000$ Social Media
- 22. APPLICATIONS/ GAMES Social Media Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X
- 24. ADVERTISING Short term action Social attributes Demographic + lifestyle targeting Social Media
- 25. ADVERTISING type: media buying service who: media shop or YOU offer: cost/view (cpm) & cost/click (cpc) cpm: 1,5$ - 10$ cpc: 0,05$ - 2,5$ Social Media
- 26. ADVERTISING Social Media Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X X
- 28. ADVERTISING Short term action Content + users targeting Visuals endorse creativity Sites & Portals
- 29. ADVERTISING type: media buying service who: media shop offer: cost/view (cpm) & cost/click (cpc) cpm: 1,5$ - 10$ cpc: 0,05$ - 2,5$ Sites & Portals
- 30. ADVERTISING Sites & Portals Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X
- 32. ADVERTISING Short term action Search keywords targeting Google SEM
- 33. ADVERTISING type: media buying service who: SEM agency or freelancer or YOU offer: per click (cpc), bidding cpc: 0,05$ - 5$ Google SEM
- 34. ADVERTISING Google SEM Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X X
- 36. ADVERTISING Short term action Content + users targeting Visuals endorse creativity Mobile
- 37. ADVERTISING type: media buying service who: media shop offer: cost/view (cpm) & cost/click (cpc) cpm: 1,5$ - 10$ cpc: 0,05$ - 2,5$ Mobile
- 38. ADVERTISING Mobile Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X
- 39. WEB SITE Create & Update
- 40. WEB SITE Long term action Supports brand values, activities Allows products/services offering Customization Create & Update
- 41. WEB SITE type: development service who: internet agency or freelancer offer: cost/project cost: 2.000$ - 1.000.000$ Create & Update
- 42. WEB SITE Create & Update Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X X X
- 43. MICRO SITE Create & Update
- 44. MICRO SITE Short term action Supports brand values, activities Allows products/services offering Customization Create & Update
- 45. MICRO SITE type: development service who: internet agency or freelancer offer: cost/project cost: 2.000$ - 1.000.000$ Create & Update
- 46. MICRO SITE Create & Update Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X X X X
- 48. OPTIMIZATION Ad hoc or long term action Optimizes content, code, structure Improves Google visibility Search Engine (google)
- 49. OPTIMIZATION type: service who: SEO agency or freelancer offer: cost/project or cost/month cost: 500$ - 30.000$ Search Engine (google)
- 50. OPTIMIZATION Search Engine (google) Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X
- 52. BLOG Long term action Articles, indirect communication, building values, supportive content Anonymity Customization Create & Update
- 53. BLOG type: service who: internet agency or freelancer offer: cost/project & cost/month cost: 1.000$ - 50.000$ Create & Update
- 54. BLOG Create & Update Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X X
- 56. APPLICATIONS Ad hoc or long term action Supports your operations Building brand values Mobile
- 57. APPLICATIONS type: development service who: mobile agency or freelancer offer: cost/project cost: 2.000$ - 100.000$ Mobile
- 58. APPLICATIONS Mobile Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X
- 59. GAMES Mobile
- 60. GAMES Ad hoc or long term action Building brand values Engagement through entertainment Mobile
- 61. GAMES type: development service who: mobile agency or freelancer offer: cost/project cost: 2.000$ - 100.000$ Mobile
- 62. GAMES Mobile Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X
- 63. SMS Mobile
- 64. SMS Ad hoc or long term action Push Immediate direct information Mobile
- 65. SMS type: service who: mobile agency offer: cost/project & cost/sms setup cost: 500$+ sms cost: 0,001+ Mobile
- 66. SMS Mobile Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X
- 68. NEWSLETTERS Long term action Recurring News Supporting relationships Email
- 69. NEWSLETTERS type: service who: digital agency or YOU offer: cost/month cost: 10$ - 500$ Email
- 70. NEWSLETTERS Email Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X X
- 72. VIRAL/CHAIN Ad hoc action Manipulation Crowd spreading the word Email
- 73. VIRAL/CHAIN type: service who: digital agency offer: cost/project cost: 300$+ Email
- 74. VIRAL/CHAIN Email Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X X
- 75. BULK/MASS Email
- 76. BULK/MASS Ad hoc action Direct promotion Database Fast results Email
- 77. BULK/MASS type: service who: digital agency offer: cost/month cost: 10$ - 500$
- 78. BULK/MASS Email Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations Χ Χ X
- 79. SPONSORSHIPS Web
- 80. SPONSORSHIPS Short term action Exploitation of a site/section Engaging content with brand values Web
- 81. SPONSORSHIPS type: media buying who: digital agency offer: cost/month cost: 3.000$+ Web
- 82. SPONSORSHIPS Web Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X
- 83. CONTENT Branded
- 84. CONTENT Short or long term action Publishing genuine content & entertainment Branded
- 85. CONTENT type: development & production who: digital agency & production offer: cost/project cost: 10.000$+ Branded
- 86. CONTENT Branded Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X X
- 87. CONTENT Seeding
- 88. CONTENT Long term action “Moderation” of reputation Blogs, forums, marketplaces Seeding
- 89. CONTENT type: service who: digital agency offer: cost/month cost: 1.000$ - 50.000$ Seeding
- 90. CONTENT Seed Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X X X X
- 92. MARKETING Short term action Content targeting Paid on results (action or acquisition) Affiliate
- 93. MARKETING type: media buying who: affiliate agency offer: cost/action(cpa) cost: 5$+ Affiliate
- 94. MARKETING Affiliate Brand Launching Brand Building Engagement Direct Sales Call to Action Customer Care Reputation Management Crisis Management Public & Media Relations X X
- 95. Innovation & Strategy C-level Professional Business Strategy Mentor facebook.com/TolisAivalis linkedin.com/in/Aivalis twitter.com/Aivalis about.me/Αivalis ΑΠΟΣΤΟΛΗΣ ΑΪΒΑΛΗΣ