SlideShare a Scribd company logo
1 of 7
CULTIVATION THEORY OF George GERBNER
Basic Idea ,[object Object],[object Object],[object Object]
Defining Violence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Heavy Viewers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mainstreaming ,[object Object],[object Object]
Resonance ,[object Object],[object Object]
Critique ,[object Object],[object Object],[object Object]

More Related Content

What's hot

Agenda Setting Theory
Agenda Setting TheoryAgenda Setting Theory
Agenda Setting TheoryArun Jacob
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalismChristineMc
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theorynoraimaarif1
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theoryDkkkkkkkk
 
Knowledge gap theory
Knowledge gap theoryKnowledge gap theory
Knowledge gap theorySana butt
 
Media ecology
Media ecologyMedia ecology
Media ecologyjakeob14
 
Media hegemony power point
Media hegemony power pointMedia hegemony power point
Media hegemony power pointSohailahmad222
 
Uses & gratifications
Uses & gratificationsUses & gratifications
Uses & gratificationsZeeshan Qasim
 
Spiral of silence
Spiral of silenceSpiral of silence
Spiral of silenceAmeeza Zia
 
Citizen journalism slides
Citizen journalism slidesCitizen journalism slides
Citizen journalism slideskerrielynn89
 
Hypodermic needle theory.pptx
Hypodermic needle theory.pptxHypodermic needle theory.pptx
Hypodermic needle theory.pptxUmer Ikram
 
Knowledge gap hypothesis
Knowledge gap hypothesisKnowledge gap hypothesis
Knowledge gap hypothesisM Asdi
 
Cultivation theory and case studies
Cultivation theory and case studiesCultivation theory and case studies
Cultivation theory and case studiesThanh Ha Hoang
 
Uses and gratification theory-presentation
Uses and gratification theory-presentationUses and gratification theory-presentation
Uses and gratification theory-presentationTrang Pham
 
Uses & gratification theory
Uses & gratification theoryUses & gratification theory
Uses & gratification theorynadia naseem
 
The Two-Step Flow Of Communication
The Two-Step Flow Of CommunicationThe Two-Step Flow Of Communication
The Two-Step Flow Of CommunicationAiyana Cruz
 

What's hot (20)

The sociology of news
The sociology of newsThe sociology of news
The sociology of news
 
Spiral of silence
Spiral of silenceSpiral of silence
Spiral of silence
 
Agenda Setting Theory
Agenda Setting TheoryAgenda Setting Theory
Agenda Setting Theory
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalism
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theory
 
Uses and gratification theory
Uses and gratification theoryUses and gratification theory
Uses and gratification theory
 
Knowledge gap theory
Knowledge gap theoryKnowledge gap theory
Knowledge gap theory
 
Media ecology
Media ecologyMedia ecology
Media ecology
 
Media hegemony power point
Media hegemony power pointMedia hegemony power point
Media hegemony power point
 
Uses & gratifications
Uses & gratificationsUses & gratifications
Uses & gratifications
 
Spiral of silence
Spiral of silenceSpiral of silence
Spiral of silence
 
Citizen journalism slides
Citizen journalism slidesCitizen journalism slides
Citizen journalism slides
 
Hypodermic needle theory.pptx
Hypodermic needle theory.pptxHypodermic needle theory.pptx
Hypodermic needle theory.pptx
 
Knowledge gap hypothesis
Knowledge gap hypothesisKnowledge gap hypothesis
Knowledge gap hypothesis
 
Cultivation theory
Cultivation theoryCultivation theory
Cultivation theory
 
Cultivation theory and case studies
Cultivation theory and case studiesCultivation theory and case studies
Cultivation theory and case studies
 
Uses and gratification theory-presentation
Uses and gratification theory-presentationUses and gratification theory-presentation
Uses and gratification theory-presentation
 
Uses & gratification theory
Uses & gratification theoryUses & gratification theory
Uses & gratification theory
 
Hypodermic needle theory
Hypodermic needle theoryHypodermic needle theory
Hypodermic needle theory
 
The Two-Step Flow Of Communication
The Two-Step Flow Of CommunicationThe Two-Step Flow Of Communication
The Two-Step Flow Of Communication
 

Similar to Cultivation Theory

CULTIVATION THEORY OF MASS AND COMMUNICATION
CULTIVATION THEORY OF MASS AND COMMUNICATIONCULTIVATION THEORY OF MASS AND COMMUNICATION
CULTIVATION THEORY OF MASS AND COMMUNICATIONDr.Sheeba Khalid
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood
 
Cultivation Theory -methods and analysis
Cultivation Theory -methods and analysisCultivation Theory -methods and analysis
Cultivation Theory -methods and analysisMira K Desai
 
ITFT_Media_Cultivation theory
ITFT_Media_Cultivation theoryITFT_Media_Cultivation theory
ITFT_Media_Cultivation theoryA P
 
COVERING DOMESTIC VIOLENCE A GUIDE FOR INFORMED MED.docx
COVERING DOMESTIC VIOLENCE A GUIDE FOR INFORMED MED.docxCOVERING DOMESTIC VIOLENCE A GUIDE FOR INFORMED MED.docx
COVERING DOMESTIC VIOLENCE A GUIDE FOR INFORMED MED.docxfaithxdunce63732
 
Stalking
StalkingStalking
Stalkingcitinfo
 
Desensitisation theory
Desensitisation theoryDesensitisation theory
Desensitisation theory05lewis
 
Desensitisation theory
Desensitisation theoryDesensitisation theory
Desensitisation theorylwalton9
 
Victimization - Criminology
Victimization - CriminologyVictimization - Criminology
Victimization - CriminologyDiana Dianot
 
MSUM's 2nd Annual Walk A Mile In Her Shoes® - Rape & Abuse Signs
MSUM's 2nd Annual Walk A Mile In Her Shoes® - Rape & Abuse SignsMSUM's 2nd Annual Walk A Mile In Her Shoes® - Rape & Abuse Signs
MSUM's 2nd Annual Walk A Mile In Her Shoes® - Rape & Abuse SignsMSUM Dragon Athletics
 
Explaining ViolenceH174, Prevention of Violence in Ameri.docx
Explaining ViolenceH174, Prevention of Violence in Ameri.docxExplaining ViolenceH174, Prevention of Violence in Ameri.docx
Explaining ViolenceH174, Prevention of Violence in Ameri.docxnealwaters20034
 
Cultivation analysis
Cultivation analysisCultivation analysis
Cultivation analysisezmacbowl
 

Similar to Cultivation Theory (20)

CULTIVATION THEORY OF MASS AND COMMUNICATION
CULTIVATION THEORY OF MASS AND COMMUNICATIONCULTIVATION THEORY OF MASS AND COMMUNICATION
CULTIVATION THEORY OF MASS AND COMMUNICATION
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
 
Media &Amp; Violence Essay
Media &Amp; Violence EssayMedia &Amp; Violence Essay
Media &Amp; Violence Essay
 
Myths & facts
Myths & factsMyths & facts
Myths & facts
 
Theories
TheoriesTheories
Theories
 
Cultural studies theory 4-9-2018
Cultural studies theory 4-9-2018Cultural studies theory 4-9-2018
Cultural studies theory 4-9-2018
 
Cultivation Theory -methods and analysis
Cultivation Theory -methods and analysisCultivation Theory -methods and analysis
Cultivation Theory -methods and analysis
 
The Effects Debate
The Effects DebateThe Effects Debate
The Effects Debate
 
News values
News valuesNews values
News values
 
ITFT_Media_Cultivation theory
ITFT_Media_Cultivation theoryITFT_Media_Cultivation theory
ITFT_Media_Cultivation theory
 
COVERING DOMESTIC VIOLENCE A GUIDE FOR INFORMED MED.docx
COVERING DOMESTIC VIOLENCE A GUIDE FOR INFORMED MED.docxCOVERING DOMESTIC VIOLENCE A GUIDE FOR INFORMED MED.docx
COVERING DOMESTIC VIOLENCE A GUIDE FOR INFORMED MED.docx
 
Week Three: Contemporary Media Research
Week Three: Contemporary Media ResearchWeek Three: Contemporary Media Research
Week Three: Contemporary Media Research
 
Stalking
StalkingStalking
Stalking
 
Same sex violence2
Same sex violence2Same sex violence2
Same sex violence2
 
Desensitisation theory
Desensitisation theoryDesensitisation theory
Desensitisation theory
 
Desensitisation theory
Desensitisation theoryDesensitisation theory
Desensitisation theory
 
Victimization - Criminology
Victimization - CriminologyVictimization - Criminology
Victimization - Criminology
 
MSUM's 2nd Annual Walk A Mile In Her Shoes® - Rape & Abuse Signs
MSUM's 2nd Annual Walk A Mile In Her Shoes® - Rape & Abuse SignsMSUM's 2nd Annual Walk A Mile In Her Shoes® - Rape & Abuse Signs
MSUM's 2nd Annual Walk A Mile In Her Shoes® - Rape & Abuse Signs
 
Explaining ViolenceH174, Prevention of Violence in Ameri.docx
Explaining ViolenceH174, Prevention of Violence in Ameri.docxExplaining ViolenceH174, Prevention of Violence in Ameri.docx
Explaining ViolenceH174, Prevention of Violence in Ameri.docx
 
Cultivation analysis
Cultivation analysisCultivation analysis
Cultivation analysis
 

More from Arun Jacob

ProComm MRP Presentation
ProComm MRP PresentationProComm MRP Presentation
ProComm MRP PresentationArun Jacob
 
Science Fiction Cinema
Science Fiction CinemaScience Fiction Cinema
Science Fiction CinemaArun Jacob
 
Relational Dialectics
Relational DialecticsRelational Dialectics
Relational DialecticsArun Jacob
 
Interpersonal Deception Theory
Interpersonal Deception TheoryInterpersonal Deception Theory
Interpersonal Deception TheoryArun Jacob
 
Seven Different Traditions In The Field Of Communication
Seven Different Traditions In The Field Of CommunicationSeven Different Traditions In The Field Of Communication
Seven Different Traditions In The Field Of CommunicationArun Jacob
 
Interactional View
Interactional ViewInteractional View
Interactional ViewArun Jacob
 
Talking About Theory
Talking About TheoryTalking About Theory
Talking About TheoryArun Jacob
 
Some Preliminary Remarks
Some Preliminary RemarksSome Preliminary Remarks
Some Preliminary RemarksArun Jacob
 
Summary Presentation On Theories Of Interpersonal Communication
Summary Presentation On Theories Of Interpersonal CommunicationSummary Presentation On Theories Of Interpersonal Communication
Summary Presentation On Theories Of Interpersonal CommunicationArun Jacob
 
Summary Presentation On Theories Of Interpersonal Communication
Summary Presentation On Theories Of Interpersonal CommunicationSummary Presentation On Theories Of Interpersonal Communication
Summary Presentation On Theories Of Interpersonal CommunicationArun Jacob
 
Paradigms And Theories
Paradigms And TheoriesParadigms And Theories
Paradigms And TheoriesArun Jacob
 
Martin Luther King Analysis
Martin Luther King AnalysisMartin Luther King Analysis
Martin Luther King AnalysisArun Jacob
 
Functional Perspective On Group Decision Making
Functional Perspective On Group Decision MakingFunctional Perspective On Group Decision Making
Functional Perspective On Group Decision MakingArun Jacob
 
Division Three Summary - Group and Public Communication
Division Three Summary - Group and Public CommunicationDivision Three Summary - Group and Public Communication
Division Three Summary - Group and Public CommunicationArun Jacob
 
Intercultural Communication
Intercultural CommunicationIntercultural Communication
Intercultural CommunicationArun Jacob
 
The Media Equation
The Media EquationThe Media Equation
The Media EquationArun Jacob
 
Cultural Studies
Cultural StudiesCultural Studies
Cultural StudiesArun Jacob
 
Technological Determinism
Technological DeterminismTechnological Determinism
Technological DeterminismArun Jacob
 
Narrative Paradigm
Narrative ParadigmNarrative Paradigm
Narrative ParadigmArun Jacob
 

More from Arun Jacob (20)

ProComm MRP Presentation
ProComm MRP PresentationProComm MRP Presentation
ProComm MRP Presentation
 
Science Fiction Cinema
Science Fiction CinemaScience Fiction Cinema
Science Fiction Cinema
 
Relational Dialectics
Relational DialecticsRelational Dialectics
Relational Dialectics
 
Interpersonal Deception Theory
Interpersonal Deception TheoryInterpersonal Deception Theory
Interpersonal Deception Theory
 
Seven Different Traditions In The Field Of Communication
Seven Different Traditions In The Field Of CommunicationSeven Different Traditions In The Field Of Communication
Seven Different Traditions In The Field Of Communication
 
Interactional View
Interactional ViewInteractional View
Interactional View
 
Talking About Theory
Talking About TheoryTalking About Theory
Talking About Theory
 
Some Preliminary Remarks
Some Preliminary RemarksSome Preliminary Remarks
Some Preliminary Remarks
 
Summary Presentation On Theories Of Interpersonal Communication
Summary Presentation On Theories Of Interpersonal CommunicationSummary Presentation On Theories Of Interpersonal Communication
Summary Presentation On Theories Of Interpersonal Communication
 
Summary Presentation On Theories Of Interpersonal Communication
Summary Presentation On Theories Of Interpersonal CommunicationSummary Presentation On Theories Of Interpersonal Communication
Summary Presentation On Theories Of Interpersonal Communication
 
Paradigms And Theories
Paradigms And TheoriesParadigms And Theories
Paradigms And Theories
 
Martin Luther King Analysis
Martin Luther King AnalysisMartin Luther King Analysis
Martin Luther King Analysis
 
Functional Perspective On Group Decision Making
Functional Perspective On Group Decision MakingFunctional Perspective On Group Decision Making
Functional Perspective On Group Decision Making
 
Division Three Summary - Group and Public Communication
Division Three Summary - Group and Public CommunicationDivision Three Summary - Group and Public Communication
Division Three Summary - Group and Public Communication
 
Intercultural Communication
Intercultural CommunicationIntercultural Communication
Intercultural Communication
 
The Media Equation
The Media EquationThe Media Equation
The Media Equation
 
Cultural Studies
Cultural StudiesCultural Studies
Cultural Studies
 
Semiotics
SemioticsSemiotics
Semiotics
 
Technological Determinism
Technological DeterminismTechnological Determinism
Technological Determinism
 
Narrative Paradigm
Narrative ParadigmNarrative Paradigm
Narrative Paradigm
 

Cultivation Theory