For most of us, our name existed even before we did.
In anticipation of our arrival, our parents went through an ultra stressful process of narrowing down dozens of potential names until they chose the perfect one.
Luckily they did, because whatever your name is, it has followed you throughout your entire life; and in some cases, people may have heard of your name before they’ve ever met you.
When it comes to how to name an app, it’s of similar importance as naming a child. The name of your app will follow your brand forever, and in many cases, potential users will hear the name before they ever actually use your app.
2. App Naming Tip
• For most of us, our name existed even before we did.
• In anticipation of our arrival, our parents went through an
ultra stressful process of narrowing down dozens of
potential names until they chose the perfect one.
• Luckily they did, because whatever your name is, it has
followed you throughout your entire life; and in some
cases, people may have heard of your name before they’ve
ever met you.
• When it comes to how to name an app, it’s of similar
importance as naming a child. The name of your app will
follow your brand forever, and in many cases, potential
users will hear the name before they ever actually use your
app.
3. Naming an app
• Naming an app isn’t as easy as it sounds – and knowing
how to name an app effectively can separate your app
from other competitors.
• Sure, “Google” sounds cool now, but 20 years ago,
who ever would have imagined that it would be a
name we use every day?
• Now, when someone says “Google”, everyone around
the world knows exactly what it means.
• The name overcomes language barriers, age barriers
and every other barrier – no matter where you are in
the world, “Google” is a name that everyone knows.
4. How do you come up with such a
clever name for your interesting app?
• How do you choose a name that sticks like
Google, Facebook, Twitter or Evernote?
• To inspire you to create a name that really
represents your app, we talked to several app
developers and entrepreneurs, and asked how
they came up with their app names.
• If you’re wondering how to name an app, here
are the tips you need.
5. 1. Reflect Your App’s Core Features
• Many successful apps choose a name that
describe what the app does.
• Just by hearing the name, you know that WeChat
is a messaging app or that Netflix has something
to do with video on the net.
• Sometimes, users will judge your app
immediately based off of a first impression and
without reading your app description – having a
name that explains the features of your app can
give you a major advantage in these cases.
6. 2. Differentiate Your Name With A Play On
Words
• Sometimes, a play on words can provide you with
the perfect app name.
• Maybe you can’t get the exact word that
describes your app, but differentiating slightly can
give you a memorable twist and open you up to
more options.
• If users are searching for Ways, it may be difficult
to find Waze if they don’t remember that the
spelling is different.
7. 3. Keep It Short and Memorable
• A long name with several words and many
characters is an surefire way to ensure that
users forget the name of your app.
• Ideally, you want a short name with a minimal
number of characters that is unique and
memorable.
8. 4. Make Your App Name An Action
Word
• While these words may not be in the dictionary,
we all know what it means when someone says
“Google it” or “Skype me”.
• In many cases, you know you’ve reached success
when the name of your app becomes an action
word.
• One major tip when learning how to name an app
– consider how your app sounds in everyday
speech and how it flows with normal language.
9. 5. Choose A Name That Is Searchable
• Sometimes, a name can be chosen because it
fits the entrepreneur’s goals for marketing and
customer acquisition.
• Since such a large portion of downloads are a
result of searching, it is a wise decision to
choose a name that aligns with the keywords
that are being searched.
10. 6. Align It With A Domain
• Most likely, you will want to have a landing
page that corresponds with your mobile app.
• Try to choose a name that is available, but
that also has the same name available as a
web domain
11. 7. Pick The Obvious Name
• Sometimes you don’t need to choose a name,
because the right name may just choose you.
12. 8. Connect With Your Consumer’s
Emotions
• There’s something about a name that pulls on
our heartstrings or evokes a certain emotion
from us – and when it comes to how to name
an app, an emotional name may give you the
edge that you need.
13. The Most Important App Naming Tip
• While all of these tips are extremely important in
learning how to name an app, here’s one tip
that’s more critical than all the rest – make sure
your app is as good as your app name.
• There’s nothing worse than clicking upon some
really awesome sounding app, only to be
disappointed by a not-so-awesome software
solution.
• When you choose your great app name, make
sure it truly represents a great app.