This presentation explains the importance and the description of the role of a Chief Digital Officer in any organization. This was presented by me at DQ Live 2015 event organized by Cyber Media Group on 11th March 2015 at The Grand New Delhi in front of 400+ business and technology leaders. Post which i was interviewed by ET Now TV Channel as well and event highlights along with key people's bytes were broadcasted by ET Now.

1. The Role of Chief Digital Officer
@ DQ Live 2015
Event by Cyber Media Group – Publishers of Dataquest
Magazine
Ajay Chhabra
Ajay.Chhabra@A3RDigital.com
0091-8130940808

2. Agenda - The role of Chief Digital Officer
The Chief Digital Officer is tasked with providing the brainpower behind designing a digital enterprise and the
horsepower to pull together various digital initiatives. In many cases, the CIO has a chance to step into the role of a
CDO and in others, the CIO has to be the closest ally of the CDO. The session would highlight the role of the CDO
and its criticality in the success of creating a digital enterprise.
Some tentative points to be discussed include:
* The need for a CDO
* Skillsets needed for a CIO to step into a CDO role
* How do you see the CDO role panning out in different sectors
* Future - Will CDO role merge into CIO, the CIO merging into CDO or will they remain distinct?

3. Meet Few Chief Digital Officers

4. Rachel Haot
Chief Digital Officer and Deputy
Secretary of Technology
New York State.
http://www.theverge.com/2013/12/18/5225700/new-york-chief-digital-officer-rachel-haot-joins-state-governor

5. Teddy Goff
Digital Director
Obama for President
2012 Campaign
http://ideas.time.com/2013/12/06/these-are-the-30-people-under-30-changing-the-world/slide/teddy-goff/

6. Stephen Gillett
COO, Symantec
Past:
President Digital, Marketing & Operations,
Best Buy
Chief Information Officer, GM Digital Ventures,
Starbucks
http://www.forbes.com/sites/peterhigh/2013/07/15/stephen-gilletts-rise-from-cio-of-starbucks-to-coo-of-symantec/

7. Atif Rafiq
Senior Vice President and
Global Digital Officer
McDonald’s
http://adage.com/article/news/mcdonald-s-names-atif-rafiq-chief-digital-officer/244556/

8. Arvind Gupta
National Head IT & Digital
BJP
IIT BHU Alumunus
Digital Man behind Modi’s Campaign

9. The need for a CDO

10. The need for Digital
MIT Digital Transformation Study, 2013 as quoted by Adjuvi LLC…

11. The need for CDO – Trends worth watching
• Industrial age model of the enterprise is in decline
• Speed at which the enterprise data doubles is reducing
• Digital natives have increased in the work-force
• Technology is destroying companies in most industries
• What digital did to print publishing industry everyone is aware of the same
• Touch UI, App Stores, Smart mobile / tablet, cloud, social business, consumer IT, Internet of Things &
big data
• Core focus of IT is moving from systems of record to Systems of Engagement
• Whole supply chain would get revamped or transformed with the invent of 3D printing
• Investment in design paid apple to have more than $170b in cash surplus
• Consumers are going to play a far bigger and better role in Social Economy
• Role of intermediaries would be limited or diminish
• Technology would enable better industrial productivity
• Pressure on IT to become profit generator and not act like a cost center

12. Gartner predictions:
Does your business need a CDO?- Gartner
by 2015 25% Enterprises would have a CDO…
By 2020 90% of tech budgets will be outside of IT
(cloud, BYOD, big data)
Russell Reynolds
Sirach for CDO is Europe and US have rose by 1/3rd in
last two/one year and the average salary for CDOs have
doubled in the last three years
Wired.com - IS 2014 THE YEAR OF THE CHIEF DIGITAL
OFFICER?
Some 70 percent of CMOs say they already have a chief
marketing technologist who reports to them, and they
admit they’d be lost without this kind of support
The data points
Multiple Sources
http://www.gartner.com/newsroom/id/2659215
http://www.russellreynolds.com/content/2014-digital-board-director-study
CDOs worldwide in 2012: 225
CDOs worldwide in 2013: 448
CDOs worldwide in 2014: 1000+
Source: The CDO Club
CDO Average Salary:
USD 250K to USD750K
Starts as low as from USD 89K

13. A recent survey from Accenture reports that CMOs don’t
think much of their technology counterparts, with 38
percent of CMOs saying that IT deliberately keeps them out
of the loop, and 35 percent grousing that marketing
concerns aren’t a high enough priority.
31 percent of CIOs saying their marketing peers are ill-
informed about tech, and 36 percent steamed because
marketing routinely bypasses them for solutions, going to
outside vendors and ad agencies without first checking for
internal solutions.
The Debate
Position of Power
Budget Distribution

14. • One who does like to work in a cabin but prefers war rooms
• One who has got the respect of the board room
• One who is authentic and Trusted advisor
• One who leads digital transformation in the organization
• Decoding the complexity in digital and explaining to the company board and taking them on board
• Who builds Overall digital strategy for the brand and the corporate
• He should be able to make best use of free and paid content for consumers and clients and provide
unique customer experience
• One who can establish balance between creativity and data
• CIO need to re-invent or else their job has been outsourced
• Majority of CDOs are not CIOs in their careers – David Mathison - Chief Digital Officer Talent Map: David
Mathison at the CDO Summit (NYC Feb 2013)
• He who has the capabilities to reinvent the technology platform
• Creating disruptive apps on mobile and other screens for building new revenue sources
• A CDO needs, among other things, a background that includes legal and compliance or risk management
responsibilities,
• an understanding of “data as an asset,” a solid background in the industry they work in,
• and knowledge of the tools and techniques of data modelling.
• Might have communications, creativity, innovation and not necessarily technology as the degree
Key Traits of a CDO

15. http://blogs.gartner.com/mark_mcdonald/2013/03/12/chief-digital-officer-what-type-does-the-organization-need/
Different Type of Chief Digital Officers

16. CDO Key Role
Chief
Digital
Officer
Buids Digital
Marketing
Strategy
Introduces
Digital
Business
Models
Owns Digital
Assets and
data
Creates
Digital User
experience
Ensures Multi
Channel
delivery of
content
Transform
Business
Digitally
Recruits
Digital Talent
Reports in to
boardrooms

17. Organization's Expectations from CDO
Beyond the CIO/CMO partnership, The Rise of Chief Digital Officer – Dion Hinchcliffe – Adjuvi LLC

18. Skillsets needed for a CIO to step into a CDO role

19. “60% of CIOs believe
they should be driving
growth and
productivity.”
Source: Deloitte
Global CIO Survey

20. “Digital leadership is not a replacement or
substitute for IT leadership, however: it is
an adaptation of business leadership to a
digital context. “CIOs do not own the
CDO’s responsibilities. CIOs and CDOs
should have distinct and separate roles in
the digital era, and they will need different
skills and capabilities.” said
Debra Logan, vice president and Gartner
Fellow.”

21. How do you see the CDO role panning out in
different sectors?

22. CDO’s have been hired in multiple industries

23. CDO Characteristics in General
• What makes a Super-star CDO
• Strategic – focused but change
• Executors – deliver results
• Committed - thinking long term
• Relationship builders - Gets buy-ins
• Leaders – respect from board,
juniors, seniors, CEO & Customers
• Managers - bring in quality talent
• Entrepreneurial – deliver new
business and revenues
• Innovators – has transformative,
disruptive vision
Technology Last
Customers First
Chief Digital Officer Talent Map: David Mathison at the CDO Summit (NYC Feb 2013) – YouTube

24. Future - Will CDO role merge into CIO, the CIO
merging into CDO or will they remain distinct?

25. The word of caution
“CDOs Replace CIOs? I'm Not Buying It -
Marketing-minded chief digital officers aren't
technical enough to lead the changes that
companies need to make. By 2020, chief digital
officers will be yesterday's fad, joining the
ranks of chief innovation, learning, and culture
officers. Sure, a handful of them will still exist,
but the CIO -- customer-focused and product-
savvy -- will drive the corporate digital agenda
in partnership with CEOs, CMOs, CFOs, and
other business leaders.
Rob Preston - VP and editor in chief of
InformationWeek”
http://www.informationweek.com/strategic-cio/digital-business/cdos-replace-cios-im-not-buying-it/a/d-id/1317196

26. “The CDO is the CMO of the future,”
says the Group CMO at a global
financial institution. “Marketing will be
digitally-led and classical second,” he
says, “requiring agility, inclusiveness
and the ability to be cross-functional.”
The word of Optimism
“Digital is becoming such an integral part of
marketing,” adds the VP of marketing for an
outdoor apparel and equipment company. “I
could see a Chief Customer Experience
Officer owning the entire brand/customer
experience 5 years from now.”
Chan Suh @ http://www.wired.com/2014/01/2014-year-chief-digital-officer/

27. The word of Optimism – CDO is CEO of future
Chief Digital Officer Talent Map: David Mathison at the CDO Summit (NYC Feb 2013) – YouTube

28. The Journey to Boardrooms
http://www.russellreynolds.com/content/2014-digital-board-director-study

29. Contact Us
Ajay Chhabra
Founder & Chief Digital Officer
A3R Digital Private Limited
0091-8130940808
Ajay.Chhabra@A3RDigital.com
DQ Live 2015 – Highlights on ET Now
https://www.youtube.com/watch?v=kmNwYBt3R7U
Fireside chat with Walmart India CIO
https://www.youtube.com/watch?v=bu13kFIVxBA