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•Analyze this!
What this is?
● Expose you to use your OWN data better
● Cut your costs and improve metrics
– Tools (open source and free)
– Technqiues (easy to learn and deploy)
– Use Cases ( depends on YOU)
● Target Audience
What this is not?
● Advanced Analytics class
● Shameless self promotion
● Data Science career advice
Tools Demo
● R – GUI – Rattle R Commander
● Python – Ipython
● Spark – PySpark -- SparkR
Techniques Demo
● Means can be deceptive
– Medians and Modes
– Standard Deviations
– Plotting - Anscombe
Techniques Demo
● Decision Trees
– Segment
● Cluster Analysis
– Data Reduction
Use Cases
● Churn- who is leaving us
● Propensity -who is going to convert
● Web Analytics -Oye !
● Social Network – What does SNA do
● LTV ( LIfe Time Value)
● RFM ( Recency Frequency Monetization)
Some free advice
● Dont throw the baby out with the data
– Collect Data Systematically Please
● Data driven decisionmaking will beat your gut
● Statistics will beat your gut
● A picture is worth a thousand excel sheets
● Social media helps in LONG TERM
Thanks
● This is a monthly knowledge sharing free
volunteer initiative
● Guruji will accept free beer !
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  • 2. What this is? ● Expose you to use your OWN data better ● Cut your costs and improve metrics – Tools (open source and free) – Technqiues (easy to learn and deploy) – Use Cases ( depends on YOU) ● Target Audience
  • 3. What this is not? ● Advanced Analytics class ● Shameless self promotion ● Data Science career advice
  • 4. Tools Demo ● R – GUI – Rattle R Commander ● Python – Ipython ● Spark – PySpark -- SparkR
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  • 8. Techniques Demo ● Means can be deceptive – Medians and Modes – Standard Deviations – Plotting - Anscombe
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  • 11. Techniques Demo ● Decision Trees – Segment ● Cluster Analysis – Data Reduction
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  • 15. Use Cases ● Churn- who is leaving us ● Propensity -who is going to convert ● Web Analytics -Oye ! ● Social Network – What does SNA do ● LTV ( LIfe Time Value) ● RFM ( Recency Frequency Monetization)
  • 16. Some free advice ● Dont throw the baby out with the data – Collect Data Systematically Please ● Data driven decisionmaking will beat your gut ● Statistics will beat your gut ● A picture is worth a thousand excel sheets ● Social media helps in LONG TERM
  • 17. Thanks ● This is a monthly knowledge sharing free volunteer initiative ● Guruji will accept free beer !