2. COMPANY PROFILE
It was established in 1963.
Its Managing Director is Kiyoshi Otaki.
Its Joint MD is Dinesh Aggarwal.
Anchor [Panasonic] is the 2nd largest
manufacturer in World comprised of 578
companies.
Its new manufacturing unit has been built
at Daman, India.
3. RESEARCH METHODOLOGY
Sampling Data : Random Sampling
Research Tool : Survey monkey
Questionnaire.
Research Area : Online
4. PRODUCT PROFILE
• Anchor fans are of different sizes and colors.
• New designs helps to increase performance.
• Anchor fans are super energy-efficient using
Panasonic’s technological expertise.
• Its other products are wires & cables, lamps,
switches, lighting etc.
7. Sales
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
TYPES OF FANS
ceiling fan
table fan
wall fan
84.31%
9.80% 5.88%
8. 0 1 2 3 4 5 6
LOW COST
BRAND
SPACE SAVING
PERFORMANCE
POWER CONSUMPTION
Series 3
Series 2
Series 1
FACTORS CONSIDERED WHEN BUYING FAN
Brand
Price
Service
Durability
43.14%
25.49%
25.49%
5.88%
14. FINDINGS & CONCLUSIONS
• 50% people had given feedback that it is already
a high quality product.
• 10% people think that Anchor should improve
their designs & colors of Fans.
• The company has become a generic brand to its
product class category.
• It is high on customer recall.