1. Your data strategy What information to collect and what you can do with it Anthony Moor Deputy Managing Editor/Interactive The Dallas Morning News [email_address]
28. So why do I need it? Faceted navigation I can click in level by level to find something (Cuisine>Asian>Chinese>Szechwan )
29. So why do I need it? Faceted navigation I can click in level by level to find something (Cuisine>Asian>Chinese>Szech-wan ) Much better site search by enabling search boxes that can restrict a search to terms of a particular type or context
30. So why do I need it? Faceted navigation I can click in level by level to find something (Cuisine>Asian>Chinese>Szech-wan ) Much better search by enabling search boxes that can restrict a search to terms of a particular type or context Related information that I may not have known about (articles, photo galleries, other listings)
31. So why do I need it? Faceted navigation I can click in level by level to find something (Cuisine>Asian>Chinese>Szech-wan ) Much better search by enabling search boxes that can restrict a search to terms of a particular type or context Related information that I may not have known about (articles, photo galleries, other listings) Multiple attributes for listings (Parking, Ambience)
32. So why do I need it? Faceted navigation I can click in level by level to find something (Cuisine>Asian>Chinese>Szech-wan ) Much better search by enabling search boxes that can restrict a search to terms of a particular type or context Related information that I may not have known about (articles, photo galleries, other listings) Multiple attributes for listings (BYOB, Outdoor Dining) Higher search ranking (SEO) on search engines for topic subjects, listings, classified categories Source: Chicago Tribune
33. ‘ Hot Topic’-driven content pages provide new opportunities for keyword-targeted advertising, boost SEO rankings, increase site traffic and drive more engagement