Uber was founded in 2009 by Travis Kalanick and Garrett Camp. It launched its iOS and Android app in 2010 and raised $50 million from investors that year. By 2013, Uber had expanded to 19 countries and 35 cities globally. As of late 2014, Uber was valued at $40 billion and generating an estimated $125 million in revenue in 2013, with projections to hit $10 billion in annual revenue by the end of 2015. The document provides an overview of Uber's history, growth, business model, and use of dynamic surge pricing.

1. Ajoy Infant Raj
Anish Charles
Antoinette Monisha Paiva

2. Quick Introduction of Uber
Emergence of Braintree
Bitcoin-Braintree
Surge Pricing Model
M- commerce Mapping
Uber- Safetipin
Uber- Self Driving car
CONTENT

3. UberCab 2009: CEO Travis Kalanick & Garrett Camp
2010 : iOS & Android app released
2011: raised $50M from investors
Menlo Ventures, Goldman Sachs, Bezos Expeditions
2012: experimental UberTaxi in Chicago
Early 2013: experimental UberChopper ($3000 !!)
Sept 4, 2013: First Sports Deal – NFL Partnership
Reach a more mainstream audience
From San Fran in 2010 to 19 countries (35 cities)
NYC, DC, Baltimore, Detroit, UK, France, Singapore, New Delhi, Taipei
UBER HISTORY

4. As of Dec 2014, valued at $40B
Including Google Ventures’ $258M investment
Estimated 2013 Revenue: $125M
Expected to hit an annual revenue run rate of $10 billion by the end of 2015
Uber is expected to generate $10 billion of which it keeps $2 billion in the next year or
two.
Uber is now in 60 cities around the world
~300 Employees (not including drivers)
CURRENT STATUS OF UBER

5. Kalanick's close friend and Uber investor Shervin Pishevar explained Uber's
grand vision to Inc: "Uber is building a digital mesh - a grid that goes over the
cities. Once you have that grid running, in everyone's pockets, there is a lot of
potential for what you can build as a platform. Uber is in the empire-building
phase."
UBER'S GRAND VISION TO INC

6. One thing: RIDES!
Hottest: UberBlack
WHAT’S HOT?

7. “Everyone’s private driver”
One thing, and doing it well.
Constant Customer interaction for improvements
Focus on experience: Consumer willing to pay premium
Uber has no drivers natively
Drivers join the network, get paid and Uber takes a commission (20%)
HOW IT WORKS?

8. Uber before Braintree – Authorize.net
Uber switched to Braintree in February 2011 for all of its international and
U.S. based payments.
Data portability
Client side encryption
Bump in sales
July 2011 to July 2012 – 26% increase monthly
16 times larger revenue over the previous year
BRAINTREE - UBER

9. Surge pricing
Before heading to Dynamic Pricing, there are certain specifics on
UBER
Uber is a marketplace and Uber’s drivers are all independent agents.
The majority of Uber fares go to these independent drivers
Committed to being a low-price leader
Uber’s dynamic pricing (“surge pricing”) affects a tiny minority of all Uber rides, less than 10% of
trips
Uber is remarkably transparent about its dynamic rates
Fares have increased to encourage more drivers to come online & pick
up passengers in the area
DYNAMIC PRICING MODEL