Your interior design website is on duty 24/7. Is it working for you or just something pretty to look at? You shouldn’t be treating your interior design website like another room to decorate. Yes, your website needs to be attractive, but it can’t just be pretty. Your interior design website needs at least six things.

1. ings Your
6Interior
Design
Website
Needs

2. #1 Home page
with purpose

3. Would they know they were meant to be
your client if they landed on your home page?
I know it sounds
crazy, but maybe
you should be my
design client.
I know it doesn’t
look like it, but
I’m tickled pink
about this.
image via http://www.flickr.com/photos/veganlibrarian/

4. Who do you
want to work
with?
I simply need my home to
look ten times better than
that Lizzie Borden’s home.
That decor drove that
bitch cray cray.

5. Is this
your
ideal
client?
If so,
how can you
make her smile? Cross-eyed Cynth

6. When you get someone who may
be your dream client on your
website, you need
a call to action.
F Sign up for my newsletter.
F Schedule a free consult.
F Read my blogs.
F Check out my design services.
image via http://www.flickr.com/photos/27197915@N08/
Stanley, your purse is
bigger than mine. Stop
using my draperies to
make your garish
accessories!
Like...

7. Your About Page
is
About " em".
#2

8. You areYou are
tellingtelling
themthem
ABOUTABOUT
what youwhat you
are goingare going
to do forto do for
THEMTHEM
You are
telling
them
ABOUT
what you
are going
to do for
THEM
http://www.flickr.com/photos/phahie/
What she means to
say is that you guys
are a match made
in crack den Heaven!
Listen, your living
room looks great if
you like the Crack
Den look, but frankly
it’s totally 80s.

9. http://www.flickr.com/photos/phahie/
Tell them:

10. http://www.flickr.com/photos/phahie/
Tell them:
How you solve design problems.

11. http://www.flickr.com/photos/phahie/
Tell them:
How you solve design problems.
Tell them how you can help.

12. http://www.flickr.com/photos/phahie/
Tell them you know
their frustrations.
Tell them:
How you solve design problems.
Tell them how you can help.

13. http://www.flickr.com/photos/phahie/
Tell them you know
their frustrations.
en tell them a li le
bit about yourself.
Tell them:
How you solve design problems.
Tell them how you can help.

14. http://www.flickr.com/photos/phahie/
Tell them you know
their frustrations.
And I do mean li le.
is isn’t your autobiography.
en tell them a li le
bit about yourself.
Tell them:
How you solve design problems.
Tell them how you can help.

15. http://www.flickr.com/photos/phahie/
Yeah, yeah.
ASID, CID, NCIDQ.
I don’t give a F-*-C-K.
What will you
do for me?
Tell them you know
their frustrations.
And I do mean li le.
is isn’t your autobiography.
en tell them a li le
bit about yourself.
Tell them:
How you solve design problems.
Tell them how you can help.

16. #3
Contact Page image via http://thealbanyjournal.com/

17. Do you have
a way for
people to
contact you?
http://www.flickr.com/photos/esparta/

18. image via http://www.flickr.com/photos/57362692@N00/
brendalovesdylan@yahoo.com
This email address
thrown on a page
does not count as a
proper “Contact Page”
p.s. get an email address for your domain
like sally@sallydesignsdreams.com

19. #4 Email Opt-In.
image via http://www.flickr.com/photos/mwichary/

20. I hear it’s
better than
Facebook.
They say
“The money
is in the
list.”
e best way for you to stay in touch with
your peeps is by ge ing them on your email list.

21. You'll send them a newsle er.
But give it a be er name.
Pardon me, but could I interest
you in receiving a copy of the
“Grey Gardens Gazette” It is
filled with tips on how to make
your squalor holler. Oh, did I
mention it’s free?
image via www.flickr.com/photos/mijori/

22. #5 Portfolio.
image via http://www.flickr.com/photos/karenhorton/

23. http://www.flickr.com/photos/rich701/
Show your design work off so peeps
can see if you are their dream designer.
Or not.

24. image via http://www.flickr.com/photos/33498942@N04/
She said she didn’t want to work together cuz
I don’t do “Golden Girls” rooms anymore.
I know, I don’t want to do those types of rooms
anymore, Madge. I just feel so rejected. She said
my designs are like Delta Burke’s.
Like I’m a way better designer than Delta
freaking Burke. Puh-lease.
And if you aren't
their dream designer,
let them see that.

25. #6 Content.
image via http://www.flickr.com/photos/rich701/

26. image via http://www.flickr.com/photos/walkadog/
*TOOT TOOT* HEY *BEEP BEEP**TOOT TOOT* HEY *BEEP BEEP**TOOT TOOT* HEY *BEEP BEEP*
Use your content
to show off
your personality.
When your peeps
read what you
write, they can
"feel" you.

27. image via http://www.flickr.com/photos/fdctsevilla/
Talk about:
~your design projects
~the new trends
~your favorite candles
~whatever you want
Just do it with personality.
To the window,
to the wall, till
sweat drops
down my balls...
I shall never
recommend you
choose orange to
paint the walls.

28. Let your interior design passion come through in your content.
image via http://www.flickr.com/photos/fdctsevilla/
Lord, please help them to see
that cheap black vinyl is not
fooling anyone. We all know
it’s not leather and it looks
horrid. Make them stop. Amen.

29. image via http://www.flickr.com/photos/thart2009/
Now, go tidy up your website.
For these peeps.

30. facebook.com/mupplebee
twi er.com/alyciawicker
linkedin.com/in/ajwicker
Gracias.
Click here to get the Mupplebee Diary.
It’s free. And lots of other creative
types love it. You probably will, too.
Please share this presentation
and come say “hola” online.
Alycia Wicker