1. PRESENTED BY
GROUP 7

3. PRODUCT-MOVIEMAGIC
 Core service: Upscale movie theatre
 Seating capacity-
 Expected service: Good visual and sound quality, comfortable seats,
Eatables, parking facility
 Augmented service:
 Disable Friendly-Audio aid, subtitles, special parking facility, detachable
seats, ramps, special ticket window
 Bar facility
 Service at seat
 Online ticket booking
 Home delivery of tickets
 Outsourcing of eatables:Dominos,Subway,ccd, Baskinrobbins

4. Building customer Loyalty
 Behavior of Staff members
 Loyalty cards in future
 Suggestion card on each seat

5. PRICE
 Premium pricing Approach: Since our target
market is higher end of the market.
 Price: Rs. 300 per ticket
PLACE
 Posh Area-South Delhi

6. PROMOTION
 English Newspapers
 Book my show
 You tube
 Website
 Gift cards
 Corporate Bulk Tickets

7. PROCESS:BLUEPRINT

8. PEOPLE
 Staff characteristics:
 Courteous
 Friendly
 Happy to serve attitude
 Good communication skills
 Training on how to handle customers and how to
deal with contingencies.

9. PHYSICAL EVIDENCE
 Seating Arrangement: Leather seats (fully
reclining )
 Trained Staff members
 Food and beverages
 Information on website