2.  Launched on 7 July 1995 as Bharti Tele-ventures
Limited.
 Bharti Tele-ventures was renamed as Bharti
Airtel Limited in 2006.
 Bharti Airtel Limited is a leading integrated
telecommunications company with operations
in 20 countries across Asia and Africa.
 In India it currently stands as the leading mobile
service provider, with headquarters in New
Delhi. It serves in all 23 licensed telecom-circles
covering 420,000 towns/villages with 15
subsidiary companies.

3.  In India, the company's product offerings include
2G, 3G and 4G services, fixed line, high speed
broadband through DSL, IPTV, DTH, enterprise
services including national & international long
distance services to carriers.
 In the rest of the geographies, it offers 2G, 3G
mobile services.
 The company had over 261 million customers
across its operations at the end of February
2012.

4. Bharti Airtel is
 3rd largest in-country mobile operator in the world
 6th largest in-country integrated telecom operator in
the world
 Ranked number 5 in the best performing technology
companies in the world by business week
 India’s most innovative company by Wall Street
Journal
 Winner of gallup great workplace for being one of the
best places to work worldwide Ranked 188 in the FT
500 world’s largest companies 2009 ranked by
financial times

5.  As India's leading telecommunications company,
Airtel brand has played the role of a major
catalyst in India's reforms, contributing to its
economic resurgence.
 Customer satisfaction in telecommunications
will reflect the service delivery process as
experienced by customers.
 The service delivery system can be decomposed
into alternative customer contact points that
shape customers' overall judgment about the
organization.

6. Vision
Culture Capabilities
Brand
Airtel was born free, a force unleashed into the market with a relentless and
unwavering determination to succeed. A spirit charged with energy, creativity and
a team driven “to seize the day” with an ambition to become the most admired
telecom service provider globally.

7. Advertising
 Advertising in the prime times, such as in news hours, popular tele
dramas are important through TV and also Radio advertisements
between musical programs can be effective.
 Newspapers, magazines, billboards, brochures are other ways
used to capture customer attention.
 Billboards and posters will be put up with regarding to the amount
of population in each province.
Word of Mouth
 Airtel’s going to offer lowest-value packages for a limited amount.
Options selection between monetary incentives/product
promotion packages will be given. This will help obtain an
additional market by trail buying customers.

8. Personal selling
 This perfect solution reaches retailers/create an Impact that Airtel
gives preferences to select best shops for their network/targeted
message can be conveyed more structurally/Interactivity between
Airtel will be increase and therefore relationship (cultivate) will be
built with these retailers.
Publicity and public relations
 A variety of programs designed to promote and protect a
company’s image and its products”, by high-credibility/ability to
catch buyer’s off-guard. This will cover gaps between the
company’s point-of-view and media-coverage. This can
create/maintain corporate-identity/Improve Company’s-
reputation/build relationships with media etc. It’s a cost-effective
tool which has message flexibility and useful for crisis
management

9.  “Power to keep in touch” Year 1995-1998. The
tagline ‘Power to keep in touch’ was designed to
make the user feel ‘in control and powerful’.
Positioned in premium category aimed at elite
class of society. Perception of aspirational an
lifestyle brand.
 In 1998 Airtel changed it positioning strategy to
“Touch Tomorrow”. New look and the feel of
tagline indicated core values of the brand i.e
leadership, performance and dynamism. The
target was a new class of consumer, who could
now afford a cellphone give the lower call rates

10.  In year 2002 Airtel again went in for a
repositioning exercise. It roped in A.R.
Rahman to come up with brand’s signature
tune and new tagline “Live every moment”.
 The tagline denotes that each and every
person in India live every moment (emotions,
feelings etc) with airtel. This campaign
became hugely successful and it reinforced
Airtel leadership in the industry.

11.  In 2003 “Express Yourself” was successfully
launched taking the ownership of entire
communication space and strengthening the
emotional bond Airtel share with its
customers.
 Again in 2010, Airtel came up with a new
version of its Signature tune and a new logo.

12. New logo  The curved shape & the gentle
highlights on the red color make it
warm & inviting
 It represents a dynamic force of
unparalleled energy that brings the
company and its customers closer.
 It is modern, vibrant & friendly.
 The use of all lowercase is our
recognition for the need for humanity.
 Red is part of Airtel heritage.
 It is the color of energy & passion that
expresses the dynamism that has
made airtel the success it is today, in
India, and now on the global stage.

13.  Airtel TV commercial- A blend of Emotions
and Benefits
Endless Goodbyes- 3G

14. Jo tera h wo mera h – Airtel Internet
Har ek friend zaroori hota h- Airtel 2G &
3G