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Joining The Conversation:
Fundamentals Of Social Media
@AndreaKarpala #UGWriters
hello!
I AM
ANDREA KARPALA, MBA
Social media addict, @uglibrary’s communications
manager & former digital public relations...
Place your screenshot here
My Goal
So..you want to
be a social media
superstar…
@AndreaKarpala #UGWriters
Source: Global Media Insight @AndreaKarpala #UGWriters
“
Source: Global Media Insight @AndreaKarpala #UGWriters
Source: Global Media Insight @AndreaKarpala #UGWriters
Source: Global Media Insight @AndreaKarpala #UGWriters
Source: Global Media Insight
@AndreaKarpala #UGWriters
Source: Global Media Insight
@AndreaKarpala #UGWriters
Source: Global Media Insight
@AndreaKarpala #UGWriters
Source: Global Media Insight
@AndreaKarpala #UGWriters
@AndreaKarpala #UGWriters
@AndreaKarpala #UGWriters
Source: Globalwebindex.net Q1-Q2 2014 vs Q4 2014 –Q1 2015
@AndreaKarpala #UGWriters
So…what social
network do you
choose?
@AndreaKarpala #UGWriters
Pro Tips
◎ To get started, select only a few social media
channels based on your target audience
◎ Think about branding- u...
Writers on Twitter: @AriannaHuff
@AndreaKarpala #UGWriters
Writers on Twitter:
@MargaretAtwood
@AndreaKarpala #UGWriters
Bloggers on Twitter:
@EatLivTravWrite
@AndreaKarpala #UGWriters
Writers on Instagram:
@betternovelproject
@AndreaKarpala #UGWriters
Writers on Instagram:
@missdahlelama
@AndreaKarpala #UGWriters
Writers on Facebook: NaNoWriMo
@AndreaKarpala #UGWriters
So..what do these
superusers have in
common?
@AndreaKarpala #UGWriters
TriFecta for Social Media Super
Stardom
Brand Consistency
If they can’t find you
online- how can you
entice them to buy
yo...
YOU
How do I make
meaningful
connections?
@AndreaKarpala #UGWriters
Connection Strategies
Hashtags
Find the most relevant hashtags
for your audience- use them
wisely.
#amwriting
#writerslife...
Place your screenshot here
ProTip: Use the Tagging feature in Twitter-
this lets you save the 140 characters for
your cont...
Place your screenshot here
@AndreaKarpala #UGWriters
ProTip: Use the pinning feature on Twitter
to highlight important inf...
Place your screenshot here
ProTip: Use the tagging & location features
in Instagram- this makes your content
easier to dis...
Find relevant hashtags simply by using the
search box, see what’s trending
@AndreaKarpala #UGWriters
Pinterest can be a powerful discovery
tool..perhaps beautify some of your quotes
and share on Pinterest…
@AndreaKarpala #U...
Pinterest can be a powerful discovery
tool..learn from other writers
@AndreaKarpala #UGWriters
So how do I keep
track of all this
content?
@AndreaKarpala #UGWriters
Create an Editorial Calendar
@AndreaKarpala #UGWriters
Create an Editorial Calendar
@AndreaKarpala #UGWriters
You can use Google for inspiration
@AndreaKarpala #UGWriters
◎ For starters, check out Flavorwire’s Ultimate Literary
Cale...
I’m not a
designer..and I don’t
have a budget….
@AndreaKarpala #UGWriters
There’s FREE
tools on the
internet & the
app store
AK’s Favourite Free Apps
@AndreaKarpala #UGWriters
◎Typorama – creates professional looking graphics, free & paid versions
AK’s Favourite Free Apps
@AndreaKarpala #UGWriters
◎PicStitch – creates an instant photo collage
AK’s Favourite Writer Resource
@AndreaKarpala #UGWriters
◎The Write Life – www.thewritelife.com
AK’s Favourite Stock Image Website
@AndreaKarpala #UGWriters
◎Pixabay: https://pixabay.com/ - images on this site have a C...
AK’s Recommended Road to Social
Media Stardom
@AndreaKarpala #UGWriters
◎Create and
innovative, unique
way for your
follow...
What about risk
management?
@AndreaKarpala #UGWriters
Your social media posts are
public. Don’t share anything
you wouldn’t want to
appear in a print article
about you.
You’re ...
thanks!
ANY
QUESTIONS?
You can find me at:
@AndreaKarpala
akarpala@uoguelph.ca
Linkedin.com/in/akarpala
Credits
Special thanks to all the people who made and released
these awesome resources for free:
◎ Presentation template b...
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Joining the Conversation: Fundamentals of Social Media Slide 1 Joining the Conversation: Fundamentals of Social Media Slide 2 Joining the Conversation: Fundamentals of Social Media Slide 3 Joining the Conversation: Fundamentals of Social Media Slide 4 Joining the Conversation: Fundamentals of Social Media Slide 5 Joining the Conversation: Fundamentals of Social Media Slide 6 Joining the Conversation: Fundamentals of Social Media Slide 7 Joining the Conversation: Fundamentals of Social Media Slide 8 Joining the Conversation: Fundamentals of Social Media Slide 9 Joining the Conversation: Fundamentals of Social Media Slide 10 Joining the Conversation: Fundamentals of Social Media Slide 11 Joining the Conversation: Fundamentals of Social Media Slide 12 Joining the Conversation: Fundamentals of Social Media Slide 13 Joining the Conversation: Fundamentals of Social Media Slide 14 Joining the Conversation: Fundamentals of Social Media Slide 15 Joining the Conversation: Fundamentals of Social Media Slide 16 Joining the Conversation: Fundamentals of Social Media Slide 17 Joining the Conversation: Fundamentals of Social Media Slide 18 Joining the Conversation: Fundamentals of Social Media Slide 19 Joining the Conversation: Fundamentals of Social Media Slide 20 Joining the Conversation: Fundamentals of Social Media Slide 21 Joining the Conversation: Fundamentals of Social Media Slide 22 Joining the Conversation: Fundamentals of Social Media Slide 23 Joining the Conversation: Fundamentals of Social Media Slide 24 Joining the Conversation: Fundamentals of Social Media Slide 25 Joining the Conversation: Fundamentals of Social Media Slide 26 Joining the Conversation: Fundamentals of Social Media Slide 27 Joining the Conversation: Fundamentals of Social Media Slide 28 Joining the Conversation: Fundamentals of Social Media Slide 29 Joining the Conversation: Fundamentals of Social Media Slide 30 Joining the Conversation: Fundamentals of Social Media Slide 31 Joining the Conversation: Fundamentals of Social Media Slide 32 Joining the Conversation: Fundamentals of Social Media Slide 33 Joining the Conversation: Fundamentals of Social Media Slide 34 Joining the Conversation: Fundamentals of Social Media Slide 35 Joining the Conversation: Fundamentals of Social Media Slide 36 Joining the Conversation: Fundamentals of Social Media Slide 37 Joining the Conversation: Fundamentals of Social Media Slide 38 Joining the Conversation: Fundamentals of Social Media Slide 39 Joining the Conversation: Fundamentals of Social Media Slide 40 Joining the Conversation: Fundamentals of Social Media Slide 41 Joining the Conversation: Fundamentals of Social Media Slide 42 Joining the Conversation: Fundamentals of Social Media Slide 43 Joining the Conversation: Fundamentals of Social Media Slide 44 Joining the Conversation: Fundamentals of Social Media Slide 45 Joining the Conversation: Fundamentals of Social Media Slide 46 Joining the Conversation: Fundamentals of Social Media Slide 47 Joining the Conversation: Fundamentals of Social Media Slide 48
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You'll learn simple, easy to use strategies with clear examples. I also share some free tools that help you create edgy, visually appealing content.

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Joining the Conversation: Fundamentals of Social Media

  1. 1. Joining The Conversation: Fundamentals Of Social Media @AndreaKarpala #UGWriters
  2. 2. hello! I AM ANDREA KARPALA, MBA Social media addict, @uglibrary’s communications manager & former digital public relations pro @AndreaKarpala #UGWriters
  3. 3. Place your screenshot here My Goal
  4. 4. So..you want to be a social media superstar… @AndreaKarpala #UGWriters
  5. 5. Source: Global Media Insight @AndreaKarpala #UGWriters
  6. 6. “ Source: Global Media Insight @AndreaKarpala #UGWriters
  7. 7. Source: Global Media Insight @AndreaKarpala #UGWriters
  8. 8. Source: Global Media Insight @AndreaKarpala #UGWriters
  9. 9. Source: Global Media Insight @AndreaKarpala #UGWriters
  10. 10. Source: Global Media Insight @AndreaKarpala #UGWriters
  11. 11. Source: Global Media Insight @AndreaKarpala #UGWriters
  12. 12. Source: Global Media Insight @AndreaKarpala #UGWriters
  13. 13. @AndreaKarpala #UGWriters
  14. 14. @AndreaKarpala #UGWriters
  15. 15. Source: Globalwebindex.net Q1-Q2 2014 vs Q4 2014 –Q1 2015 @AndreaKarpala #UGWriters
  16. 16. So…what social network do you choose? @AndreaKarpala #UGWriters
  17. 17. Pro Tips ◎ To get started, select only a few social media channels based on your target audience ◎ Think about branding- use the same “brand name” across all channels ◎ Reserve your “brand name” on accounts you aren’t activating yet @AndreaKarpala #UGWriters
  18. 18. Writers on Twitter: @AriannaHuff @AndreaKarpala #UGWriters
  19. 19. Writers on Twitter: @MargaretAtwood @AndreaKarpala #UGWriters
  20. 20. Bloggers on Twitter: @EatLivTravWrite @AndreaKarpala #UGWriters
  21. 21. Writers on Instagram: @betternovelproject @AndreaKarpala #UGWriters
  22. 22. Writers on Instagram: @missdahlelama @AndreaKarpala #UGWriters
  23. 23. Writers on Facebook: NaNoWriMo @AndreaKarpala #UGWriters
  24. 24. So..what do these superusers have in common? @AndreaKarpala #UGWriters
  25. 25. TriFecta for Social Media Super Stardom Brand Consistency If they can’t find you online- how can you entice them to buy your book? Meaningful Connections Notice how ALL the accounts skillfully connect to events/ initiatives/ other accounts? Do this! Great content that’s also visually stimulating There is no substitute for great content. Make your awesome content pop by using great pictures & edgy design. @AndreaKarpala #UGWriters
  26. 26. YOU How do I make meaningful connections? @AndreaKarpala #UGWriters
  27. 27. Connection Strategies Hashtags Find the most relevant hashtags for your audience- use them wisely. #amwriting #writerslife #writertip #writersofinstagram Tag If you want your posts to be seen by the right people- tag them in your posts! Event Connections Make your content more relevant by sharing it at peak times. Annual events, holidays, special months are good examples. Add pictures I have a rule that the @uglibrary account can’t post unless a picture is attached- the engagement to posts with pictures is about 95% higher Add videos Videos are powerful, no doubt. Shorter videos are most poweful. Share If you follow great people, share their content. If you’re reading a great news story, share it. See the pattern? @AndreaKarpala #UGWriters
  28. 28. Place your screenshot here ProTip: Use the Tagging feature in Twitter- this lets you save the 140 characters for your content @AndreaKarpala #UGWriters
  29. 29. Place your screenshot here @AndreaKarpala #UGWriters ProTip: Use the pinning feature on Twitter to highlight important info—maybe a book launch party?
  30. 30. Place your screenshot here ProTip: Use the tagging & location features in Instagram- this makes your content easier to discover @AndreaKarpala #UGWriters
  31. 31. Find relevant hashtags simply by using the search box, see what’s trending @AndreaKarpala #UGWriters
  32. 32. Pinterest can be a powerful discovery tool..perhaps beautify some of your quotes and share on Pinterest… @AndreaKarpala #UGWriters
  33. 33. Pinterest can be a powerful discovery tool..learn from other writers @AndreaKarpala #UGWriters
  34. 34. So how do I keep track of all this content? @AndreaKarpala #UGWriters
  35. 35. Create an Editorial Calendar @AndreaKarpala #UGWriters
  36. 36. Create an Editorial Calendar @AndreaKarpala #UGWriters
  37. 37. You can use Google for inspiration @AndreaKarpala #UGWriters ◎ For starters, check out Flavorwire’s Ultimate Literary Calendar: A Bookish Event for Every Day of the Year Source: Emily Temple for Flavorwire
  38. 38. I’m not a designer..and I don’t have a budget…. @AndreaKarpala #UGWriters
  39. 39. There’s FREE tools on the internet & the app store
  40. 40. AK’s Favourite Free Apps @AndreaKarpala #UGWriters ◎Typorama – creates professional looking graphics, free & paid versions
  41. 41. AK’s Favourite Free Apps @AndreaKarpala #UGWriters ◎PicStitch – creates an instant photo collage
  42. 42. AK’s Favourite Writer Resource @AndreaKarpala #UGWriters ◎The Write Life – www.thewritelife.com
  43. 43. AK’s Favourite Stock Image Website @AndreaKarpala #UGWriters ◎Pixabay: https://pixabay.com/ - images on this site have a Creative Commons open license, so you do not even need to attribute the source. Images with a Shutterstock logo do require payment. As a good practice, I’d attribute anyway- least you can do for free stuff!
  44. 44. AK’s Recommended Road to Social Media Stardom @AndreaKarpala #UGWriters ◎Create and innovative, unique way for your followers to connect with you
  45. 45. What about risk management? @AndreaKarpala #UGWriters
  46. 46. Your social media posts are public. Don’t share anything you wouldn’t want to appear in a print article about you. You’re smart…speak your authentic truth and let your personality shine.
  47. 47. thanks! ANY QUESTIONS? You can find me at: @AndreaKarpala akarpala@uoguelph.ca Linkedin.com/in/akarpala
  48. 48. Credits Special thanks to all the people who made and released these awesome resources for free: ◎ Presentation template by SlidesCarnival ◎ Photographs by Unsplash & Death to the Stock Photo (license) ◎ Dark wood background by The pattern library
  • CherylKohs

    Feb. 19, 2016

You'll learn simple, easy to use strategies with clear examples. I also share some free tools that help you create edgy, visually appealing content.

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