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27 Ways of Content Marketing in 2015 and Beyond

27 Ways of Content Marketing in 2015 and Beyond
https://www.akashseo.com

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27 Ways of Content Marketing in 2015 and Beyond

  1. 1. - By Akash Srivastava from AkashSEO.com
  2. 2. • Content marketing came on its own in the year 2015 and is expected to enhance itself in the marketing industry. Companies want to know much about the products and services you are selling through quality content in the form of text, images and videos. This is the primary reason why more than 75% of the organizations are using content creation and distribution to boost their marketing efforts.
  3. 3. • There is no doubt that content marketing is playing a critical role in building the organization and this tactic demands a lot of time and efforts. It is important for the content marketer to take right decision and make most out of the marketing process. Here are 27 ways of content marketing in 2015 and beyond that optimize your content marketing efforts –
  4. 4. 1. There are a number of content marketers who don’t realize the importance of quality content. For every content marketing strategy, content is the backbone and hence, there is a need of informative and engaging content that delivers tremendous value to the target audience. 2. Videos should be an integral part of content marketing strategy through which one can improve the effectiveness of content marketing campaign. Textual content in the form of guest posts work well, but what work better than text format is informative and unique videos. 3. One of the best ways to become influencer is become a thoughtful leader who provides informative content. Your content should act as a solution provider that gives actionable answers to the problems your audience is suffering from.
  5. 5. 4. Build expertise slowly and avoid doing things, which you cannot do with perfection. The idea is to make sure that you maximize deliverables from activities, which you are comfortable with. Remember that audience will always look for high quality content 5. Consistency is the key to successful content marketing. Businesses that practice consistency in content creation, promotion and distribution are more likely to attract target audience. 6. Scalability across organizations is another best method of content marketing in 2015. In order to se success in content marketing, there has to be a shift in their mind set.
  6. 6. 7. Content should be treated like a product and therefore, one should maintain its quality. By doing this way, companies enable users to have a great user experience with the first product they have come across. 8. One should make use of more number of tools and more data in 2015 for effective content marketing. 9. Dynamic and interactive content help organizations to engage their audience. Brands will expand into sharper and shorter content to hook their audience.
  7. 7. 10. Using long tail keywords for keyword research is an easy way to brainstorm content. You can incorporate such keywords in your content so that search engines find them easily. 11. Creating personas will help you understand your target audience and the products they are interested in. You will begin to see which kind of people are responding to your content. 12. Pinterest is a valuable social media platform that promotes solely unique and shareable content.
  8. 8. 13. Benchmarking is another content marketing method that helps you keep the content marketing efforts on the top. Cyfe is a very useful benchmarking dashboard that allows you to track different metrics on social platforms. 14. Sharing site specific content on social networking sites is what your audience want form you. You can create strategies that are specific to each site you intend to share. 15. Repurposing content is another best method to increase your reach without taking much of the gamble.
  9. 9. 16. Living by a full-on content marketing strategy help you achieve the goals and objectives of your business. You should make better use of the resources and build a well documented strategy that can be later used. 17. Promote your content effectively, as there are multiple companies that produce content in massive quantity. You can make content promotion as an integral part of content marketing in 2015. 18. Create content marketing mission statement that gives a purpose to your organization. You should define your core audience by making the content unique.
  10. 10. 19. Make content marketing a shiny object. It should be a original piece of research and be newsworthy. 20. Cascade the content by creating an infographic with images and share it on social media channels. 21. Document your strategy very well that includes your business plan for innovation, brand story, channel plan and so on.
  11. 11. 19. Make content marketing a shiny object. It should be a original piece of research and be newsworthy. 20. Cascade the content by creating an infographic with images and share it on social media channels. 21. Document your strategy very well that includes your business plan for innovation, brand story, channel plan and so on.
  12. 12. 22. Adopt a lean content approach when you are planning for an effective content marketing strategy. 23. Create a buyer legend which is very powerful than a persona description. 24. Implement a reputed automated system as the year 2015 is going to rock with hundreds of automation tools.
  13. 13. 25. Adopt the discipline of content marketing strategy that you are much interested in. 26. Build an unbeatable content marketing plan with advanced techniques and tools. 27. You can look at the way your competitors are generating quality content. There are a number of online resources that help you know this.

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