Benefits of Video Marketing https://www.akashseo.com

1. Benefits of Video
Marketing
- By Akash Srivastava from AkashSEO.com

2. • Video marketing has revolutionized the
internet. Videos go viral easily compared
to text content. Due to this is a great
increase in the number of video sharing
sites such as YouTube, DailyMotion,
Vimeo etc. Small business owners can
make use of local video marketing to
promote their business, as it is very
effective compared to other methods of
online marketing.

4. • The basic reason behind this is people
look for products and services based on
the location they live. You can grab the
attention of local customers through local
SEO and video marketing. Video SEO
mean a lot for small business owners, and
every business owner should be aware of
the benefits of local video marketing.
Below are some benefits of video
marketing –

5. 1. Improves customer
interaction
• Local video marketing enhances customer
interaction, as videos are considered as the best
tools that allow your company t interact with your
customers. It allows them to see more than text and
images, and encourages the viewers to stay
connected. Videos help the viewers understand the
concept in a better way. Whether you are in
marketing domain or services based business,
videos works well in every domain. The key benefit
of local video marketing is that they help the viewers
to leave their feedback or post comments regarding
the video, which is a great way to interact with
customers.

6. 2. Unique ideas
• Videos can be created with unique and
creative ideas. You can convey the message
in a visually appealing way through videos. A
good way to start with is watch the top rated
videos on YouTube and other relevant sites.
You will get an idea on how videos can be
created and delivered for better
results.Remember that the videos should be
clear and easy to understand. No matter what
you want to convey, it should hit the bull’s
eye.

7. 3. SEO and page ranking
• Local video marketing is one of the best
SEO strategies as it targets local
audience. After realising the video in
local market, the search engine ranking
will automatically increase. Remember
that more than 70% of search engine
results on Google are videos and a
quality video on your website help you
improve the page ranking on search
engine results.

8. 4. Data analysis
• Data analysis is another benefit of local
video marketing. Many vide hosting
sites have analytics that allow you to
know how many people are watching or
watched your video. These statistics
will help you understand how well the
video is working and influencing the
viewers. By analyzing the data, you will
know what changes or improvements
need to be implemented in future
videos.

9. 5. Videos drive customer
actions
• Local video marketing drives a broad
array of customer actions. It increases
the number of visitors to the website by
55% and physical store visits by 30%.
Local video marketing revenues showed
drastic growth in 2014 and it is expected
that this number will increase more. In
a survey, it was found that more than
40% of the consumers watch videos
twice a week.

10. 6. Videos help you
dominate your competitors
• Video marketing can be considered as cold war approach, where
more and more business owners try hard to dominate their
competitors. An effective video in local SEO market can help you
achieve desired growth and popularity in a short time span.
Consumers are constantly looking for products and services,
which kept online search on top. As said, videos get ranked high
on search engines and can be shared easily. Moreover, they stay
online for years till there is an order to remove.
• Local video marketing has shown proven results to increase the
search engine ranking and targeted traffic. If you are not making
use of local video marketing, then you are missing a lot.
Business owners often have the question that why small
businesses need an SEO expert? The answer to this question is
SEO experts are good at local SEO and video marketing. They
help you promote your business in easy steps.

11. • Why late? Opt for the services of best
SEO Company and promote your
business effectively. Video marketing for
SEO is on rage for years and continue
to grow more.