1.
- By Akash Srivastava from AkashSEO.com

2.
• The traffic that arrives at your website at a
free cost from popular search engines like
Google mainly because it has liked the
articles, product descriptions or goods and
services you are providing is known as
organic traffic. The challenge lies in making
the customer prefer your goods and services
over your competitors’ and for that you need
organized traffic. Shaping valuable organic
traffic requires patience and hard work.
However if you follow the strategies listed
below then you are sure to find success in
your online venture.

3.
1. BE AN ACTIVE
BLOGGER
• Make your written content visually appealing
by sticking to correct grammar and coherent
sentences. Also try to write something new
and unique about your product which will
attract the attention of your potential client. If
you have written say, 15 pieces in a week
don’t be in a hurry to publish them all at once
on your site. Instead throw in three to four
pieces per week. This way you are constantly
active on your website and your SEO will be
naturally improved.

4.
2. PAY ATTENTION TO
LONG TAIL KEYWORDS
• Instead of playing with the most popular
keywords, why don’t you focus on fixed
keywords that are relevant for your
product. If this approach is followed, your
competition will lessen and Google will
recognize your blog as a stopping point for
that particular subject. For example you
can come up with “Advertising in Seattle”
as opposed to “Advertising in the U.S.”

5.
3. IMPORTANCE OF
QUALITY OVER QUANTITY
• Although it has been said that you need to
focus upon writing plenty of articles on
blog for consistency, by no means should
you risk quality over quantity. If you do so,
you will lose both your existing and
potential clients. If you cannot come up
with well structured and fresh content
every time, then hire content writers who
are expert in coming up with attractive
content to boost your sales.

6.
4. YOUR WEBSITE NEEDS
TO BE OPTIMIZED
• Make sure that the audience you are
targeting and the search engines, both
understands your content language. There
should be an ample number of relevant
keywords everywhere starting from your
home page to the URL of the pages
running through your website. Meta titles
and Meta descriptions are important tools
which provide a clear picture of your
content on every page.

7.
Meta Titles
• The purpose of a meta title is to give a
brief explanation of each page which
informs the search engine about the
content. It is necessary for meta titles to
contain keywords which are related to the
descriptions.

8.
Meta Descriptions
• With the help of meta descriptions you can supply
adequate information to your clients about the
content on every page.
• It is widely accepted that the importance of pay-per-
click advertising is immense here but the
advantages of unpaid (organic) traffic cannot be
overlooked as well. It acts as Good Monster in many
ways.
• Organic traffic has the potential to create an
obstruction in the path of your other competitors. If
you put in your maximum effort in boosting your
organic traffic, then your content will automatically
appear higher in the search rankings by pushing the
websites of your rivals further down the ladder.

9.
• Credibility plays a huge part in creating your online
reputation. Firms which depend solely on the paid
traffic lag behind the firms which take the help of
both paid and unpaid traffic. Following the latter
approach strengthens your game.
• Although pay-per-click guarantees to put you
among the top search listings, with time the added
costs tend to create a burning hole in your pocket.
If you choose to take an alternative route and
make use of organic traffic, then your cost per
click is zero. This gives you a huge advantage
over your contemporaries who are trapped in the
shackles of the pay-per-click method.