Do You Make These Simple Mistakes In Social Media Marketing https://www.akashseo.com

1. Do You Make These
Simple Mistakes In
Social Media
Marketing?
- By Akash Srivastava from AkashSEO.com

2. • Social media has grown drastically in the
recent years and is expected to grow
more. A number of small and large
businesses are integrating social media
marketing into the marketing plans of their
business. Businesses who understand the
objective of social media are reaping the
benefits, while companies that are
following the herd are having trouble
justifying the time and money spent on
social media marketing.

4. • Companies make the mistake of following the
herd when using social media marketing into
their business. If you want to see actual
returns on the time spent on social media
marketing, you should follow golden rules of
being consistent, patient, authentic and
publish great content. If you cannot adhere to
all these key elements, then you may not be
able to go much far into social media
marketing. People who are making these
mistakes have no idea that they are making
the most common mistakes.
• Here, we have listed the most common and
simple mistakes that should be avoided to
make best use of time, effort and money.

5. Mistakes 1 – Starting social
media campaign without a plan
• This is one of the most common mistakes people
do. Before you start a social media marketing
campaign, you should plan well in advance. Your
first step should be to create a strategic plan for
your operations. You should know about your
target audience, how your strategy ties up your
audience, what are the main objectives of social
media and so on. Take enough time to compare
your social media strategies to fill the gaps. Once
you are ready with your pan, you should determine
who is going to take the responsibilities of
managing your social marketing campaign.

6. Mistake 2 – Posting the social
media posts poorly
• Start-up companies often make the
mistake of not knowing the interests and
behaviour of their customers. You should
post of social media sites in a timely
manner, when more people are likely to
visit the site. For example – people living
in US live in Eastern Time Zone and the
posts that are posted at 5pm EST are
likely to be clicked and shared by more
number of people.

7. Mistake 3 – Breaking the
etiquette of social media
• Don’t’ every start a social marketing
campaign without basic understanding of
the rules and etiquette. One should always
start their conversation by asking thought
provoking questions. Avoid following
somebody on other sites, and then
unfollow them when they follow you.

8. Mistake 4 – neglecting the task
of measuring social media
success
• Though it might not be necessary to measure
each and every thing related to social media
on a regular basis, you should consider
measuring factors such as size of online
community number of times your brand is
mentioned across social media, traffic that is
referred to your website and so on. You can
use a variety of tools for this purpose such as
PageLever, Simply Measured, SocialMention,
etc that help you measure social media
success.

9. Mistake 5 – Ignoring what your
competitors are doing
• Knowing the strategy of your competitor is
very important. You should have
knowledge of what your competitors are
doing by looking at their website, locating
their social media icons, signing up as a
fan and know what they are doing.

10. Mistake 6 – Having incomplete
accounts
• It is very essential that you fill all the
information on your social media accounts
such as facebook,Pinterest, twitter etc.
Nothing looks unprofessional than an account
with incomplete information and business
details. Another mistake that people do is
maintaining multiple accounts which is as
detrimental as having incomplete accounts.
You should make it easy for your audience to
get correct information about your business
events and other related activities.

11. Mistake 7 – Be self-centered
• People do the mistake of not following anybody on
social networking sites. If the content of your
social media revolves around how great you are or
what someone else can do for you, then you are
missing a lot. People love to follow those who are
givers and not takers. Our content should be
appealing and should benefit the followers. This
will be much more captive and is likely to generate
positive results.

12. • If you want to succeed in social media
marketing, you should avoid doing these
simple mistakes. Your plan may help you
remind why you are spending time
on social networking sites and enhance
the efforts of moving forward.