Google AdWords vs Bing Ads https://www.akashseo.com

1. - By Akash Srivastava from AkashSEO.com

2. • One cannot prosper online by simply
having a website. You need a strong
marketing plan that will keep your path in
the right direction of earning money online.
Beginners often start off their online
business with advertising method and
there is nothing wrong in promoting
business through the internet.

4. • Small business owner end up with
unproductive results, as they are not much
familiar with the tactics of internet
marketing and advertising. The problem
comes to play when they don’t understand
how to use advertising tools effectively.
One such advertising program is Pay Per
Click (PPC), which is very popular means
of driving traffic to the website. There are 2
companies that are leaders in PPC
programs. These 2 companies are Google
Adwords and Bing Ads. Depending on the
niche, you need to choose the program.

5. • One of the best ways to get traffic to your
website is getting paid for it. Google
Adwords and Bing Adsare excellent tools for
getting immediate traffic. But, if you are using
these programs for just advertising, then it
may not be sufficient. You should be good at
tracking the campaign and check if you
succeeded in online marketing. The below
tips help you use Google Adwords and Bing
Ads in an effective manner.

6. 1. Google Adwords
• Google Adwords is the top choice amongst
business owners today. Small and large
business owners consider it to be the best
program, as the quality of traffic generated is
much better than Bing Ads. Whether it is
small or big, one can make any niche
profitable with Google Adwords. You don’t
have to invest much to get started with
Adwords. Business owners should be familiar
with the numbers and how high they need to
sell the product to earn profits.

7. • Google Adwords is the biggest PPC
program in the world. And it should be an
important part of digital media plan. Any
business that is not taking advantage of
33% web search that is being conducted
on search engines is leaving their money.
This is the reason, why many internet
marketers limit their search programs to
Google Adwords.

8. 2. bing Ads
• Bing Ads provides a relaxed and flexible
system of approving and denying ads. They
are very helpful, if you can put them on
phone. You don’t have to bid a lot in the
niches to see better results. The more money
you advertise, the more traffic you get. When
it comes to PPC advertising, you can actually
make the Bing Ads work for you. The search
engine Bing offers lower advertising rates
and can be a good start from the benefits,
one can expect. The reason behind lower
Bing Ads cost is the number of users which is
very low compared to Google Adwords.

9. 3. Comparison
• If you compare both these programs, you will
find that Google Adwords is more effective
than Bing Ads. Google Adwords is ideal
choice if you operate in a small niche. But, if
you are working on a large niche such as –
entertainment, weight loss, health, forex etc,
you need to invest heavy funds. For this
reason, small business owners migrate to
Bing Ads or opt for some other promotional
tool. If you are new to internet marketing, you
should try both these programs and select
the one based on your preferences.

10. 4. Points to remember
• The interface of Bing is not as friendly as Adwords.
This can be frustrating at times, and ends up with
unproductive results.
• In Google Adwords, one can set monthly
campaign budget, whereas Bing Ads lack this
feature.
• The editor of Bing Ads can become your best
friend if you are currently working with Bing Ads.
• You will have lower search volume on Bing, as the
market share is less. You may not be able to drive
traffic to your website in some cases.
• You can make use of auto-tagging feature in
Google Adwords and Bing Ads. You must enable
this feature to pull the data to GA.

11. • The bottom line is – One should make
sure to use these 2 programs effectively to
make sure that you generate potential
traffic and generate some leads. As an
advertiser, you should try both these
programs. You should make use of their
features to drive traffic to your website.