The 10 Biggest SEO Mistakes You Can Easily Avoid https://www.akashseo.com

1. - By Akash Srivastava from AkashSEO.com

2.  Online marketers spend a lot of time demystifying
SEO from new rules and guidelines. Technology
continues to advance, and what you might think to be
new today may turn out to be old tomorrow. SEO can
be quite complex and it is easy for sites to make
mistakes based on common misconceptions. Below are
the 10 biggest SEO mistakes that you can easily avoid –

4. 1. Choosing irrelevant keywords
 To optimize your website, it is essential to choose
relevant keywords. Appropriate keywords are very
important as they are used throughout the content and
are responsible for attracting search engine spiders.
With wrong keywords, one can miss valuable
opportunities that drive huge traffic.

5. 2. Duplicate or bad content
 If you have unreadable content that is useless to the
user, then you are likely to have fewer
conversions. Content is one of the most important
elements of search engine optimization, and one
can get great conversion with great content. You can
make use of selling tools to make sure that the
information you provide is beneficial to the user.

6. 3. Building ineffective links
 Effective links can be said as great strategy when it
comes to SEO. You need to make sure that the links
you are building are effective and are respected by
search engines. People make the mistake of linking to
insufficient directories. You should always try to link
an authorised site that is more worth than 100 links.

7. 4. Ignoring target audience
 Every business is targeted towards specific kind of
audience and it is very important to focus on target
audience. When you are optimizing your website, you
need to make sure that you are focusing on your
audience. Your content should be in such a way that
the target audience uses and understands the content
easily.

8. 5. Lack of maintenance
 If you want effective SEO, you should keep the site up
to date with fresh content and adjust the strategy as
per the changing algorithm of search engines. Your
website should be maintained well and should have
the capacity to drive huge traffic.

9. 6. Keyword stuffing
 Stuffing the content too much with keywords is a
shady tactic to manipulate the site ranking. Keyword
stuffing may initially boost the ranking of your website
in Google search results, but, your website will end up
with unproductive results. Repeating a word or phrase
multiple times may boost your rankings and will
attract Google for sure, but won’t help you boost your
ranking.

10. 7. Broken links
 Broken links are the hyperlinks that no longer points
to the intended destination. People with right mind
will click a link that promised to make 10 years
younger. SEO companies with good online reputation
help you build effective links. Google downgrades
websites with broken links and will not shown in
search in results. It is better if you can do some
housekeeping on your website.

11. 8. Duplicate meta tags and
descriptions
 This is the most common mistake done by website
owners. We often see websites with same page titles.
The reason behind this is content management
systems such as – Drupal, Joomla, and WordPress etc
that generate titles automatically. Many SEO experts
believe that title tag is one of the most important on-
page SEO factors and therefore, they should be
unique. They should be reflected in content of web
page so that search engines can index them correctly.
It tells the searcher that the content is relevant to what
they are searching and looks click worthy.

12. 9. Ignoring analytics
 Website owners make the mistake of ignoring the task
of measuring website data. Monitoring and tracking
the performance of website is one of the crucial tasks
of SEO. Companies that are into online business
should know which areas of your website are
performing well optimize the site.

13. 10. Not allowing the site to crawl
 The basic SEO mistake that website owners do is not
allowing their site to crawl. If you make the content
difficult for search engine crawler to find, the Google
cannot index or rank it. By configuring webmaster
tools to your website, you will be able to monitor your
website constantly and work on the areas that need
improvement.

14.  By avoiding the above mistakes, one can surely succeed
in implementing an effective SEO strategy.