Top 7 Digital Marketing trends and Predictions https://www.akashseo.com

1. - By Akash Srivastava from
AkashSEO.com

2.  Social media has changed the face of digital
marketing, which is overall for matter. The
transformation is very strong, which blurred the line
between digital marketing and traditional marketing.
Many companies are accepting the fact that they
must have a digital marketing strategy to win the
market. It is no surprise that digital marketing
accounted for 25% of the total marketing and is
expected to rise by 33% in the coming years.
 In the next few years, digital marketing will be going
to come as major expensive item for companies. A
good chunk of the money is going to be spent on
social media channels such as –
Facebook,Twitter etc. below is the list of top 7
digital marketing trends and predictions –

4. 1. Mobile optimization
 Mobile optimization is going to be very
significant for business in 2015. Most of
the mobile strategies this year will move
beyond simply having responsive
websites or mobile apps. The focus will
be completely on social media
marketing and mobile optimized content.
A majority of businesses will soon
realize the significance of mobile media
strategy and consider how mobile users
will interact with social media posts.

5. 2. Rise of content marketing
 There is an increasing popularity of content
marketing strategies, which means
marketers have abandoned traditional
digital marketing tactics to create relevant
and inspiring content. Companies are likely
to pay more attention towards curate
content and customer experience. Along
with the rise in budget allocated to content
marketing, the significance of companies to
reach customers in writing is expected to
generate huge leads.

6. 3. Booming marketing
analytics
 The marketing analytics are expected to
boom. Marketers are making use of
analytic tools that help them see the
progress of their website. Companies
are expected to implement a variety of
marketing automation techniques, which
is predicted to grow by 50% in the
coming 5 years. In other words,
marketing data will become very
important point and its acquisition can
be easier.

7. 4. Personalized strategies
 It is expected that companies will make
use of personalized strategies and
interact with their customers in a better
way. By offering personalized content,
companies will be going to increase the
sales and lower the costs of operation. It
is expected that personalization is going
to be a widely accepted practice by
2015, which leads to the growth of one-
to-one marketing.

8. 5. More videos
 The use of video marketing is growing
rapidly and the year 2015 is going to
witness a great demand in video
marketing. People from across the globe
prefer to watch videos rather than text
content. The reason behind this is the
ease of understanding videos. The trend
is going to continue in the 2015, which
gives the video marketers a prominent
role in understanding user experience
tactics.

9. 6. Renewed focus of email
marketing
 Due to social networks, the amount of visibility
of brands and businesses is going to get on
their platforms. There is an ever increasing
complexity of search engine algorithms.
Businesses will return to a single asset known
as email marketing which will intervene with
content marketing. This will blur the line
between email marketing and content
marketing, which will make the brands to
realize the value of email marketing. As brands
will realize the value of email marketing, they
will start discovering new ways to streamline
their email content and avoid redundancy.

10. 7. Image centric content
 Usually, consumers get attracted with
increasing number of advertisements and
hence, it is becoming important to make
the content in such a way that it is easily
digestible. The use of images has become
popular these days, and companies started
to make use of images and pictures to a
great extent. Successful blog posts and
articles will have common thing and it is
high quality images. The more is the
number of people sharing content, the
more is its popularity.

11.  Digital marketing strategies should respond to
the preferences immediately to stay effective. It
should respond to the behaviours of the target
audience and follow the users in their daily
internet usage. By considering the above 7
digital marketing trends and predictions, there is
no doubt that online marketers will inspire the
deep changes in which consumers interact with
the digital environment. If you are not familiar
with digital marketing techniques, you can opt
for the services of Local SEO experts who can
guide you through each and every step of digital
marketing.