Top Lies About SEO And Who Is Lying To Us About SEO https://www.akashseo.com

1. Top Lies About SEO And Who Is Lying
To Us About SEO
- By Akash Srivastava from AkashSEO.com

2. • SEO has been around for years and is followed by a number of web
designers and professionals. Though SEO is constantly evolving, there
are a lot of misconceptions about SEO. There are a number of people
who are lying to us about SEO. SEO experts, SEO consultants, local
SEO companies etc often lie about SEO services. There are a number of
tactics and strategies that are to be followed in SEO. Most of the SEO
companies hide the actual facts and lie about the benefits, which one
can get from SEO services.
• Search Engine Optimization is a widely accepted SEO campaign and is a
very essential part of online marketing strategy. Many business owners
still are not sure how to enhance search engine ranking and hence they
approach SEO experts for help. In SEO industry, clients expect to see
overnight results and it becomes quite tempting for SEO consultants
and experts to promise the moon. Many of the SEO consultants tend to
mislead the consumers due to the pressure of meeting targets. They
end up creating expectation mismatch and sow the seeds of
dissatisfaction. It becomes the responsibility of clients to understand
the basics of SEO industry before they hire an SEO firm. The problem
with SEO gurus is that that try to move up search results by using black
hat techniques. Here are top lies about seo to watch out for when
improving search engine rankings.

4. 1. The more links you have, the better
results you will have
• High quality links definitely matters a lot.
Low quality links will not grow your web
presence. The only thing that matters is
natural and quality links.

5. 2. Workable content
• Website owners think that content that is
workable is accepted by all and drives huge
traffic to their website. But, the rules of
content creation have changed and
emphasis is based on content based
marketing. Your chances of winning are
proportional directly to the quality of
content, which your website is going to
have.

6. 3. SEO is about page rank
• If your SEO expert tells that page rank is an
important factor, then you should not
believe him. Page rank is one of the several
important factors considered by Google in
its search algorithm.

7. 4. Social media is easy nut
• People think that social media is about
copying and pasting links. It’s all about
driving conversation and engaging
audience. SEO companies that consider
social media to be an easy nut can be
considered as liars. You need to know that
social media optimization takes a lot of time
and focus and will not grow your business
or audience.

8. 5. Google algorithm experts are
frauds
• If you have someone who is telling that they
are experts in Google algorithm, then it is all
untrue. Google search needs more than 200
unique factors about website and someone
who is claiming to know everything about
Google search algorithm is certainly lying.

9. 6. Too many search engines
• It is flattering to think that SEO organization
could get you onto hundreds of search
engines, but it is not that important.
Consider that reputed search engines such
as – Yahoo, Google, Bing etc make up of
more than 95% of the searches done on the
internet.

10. 7. Guaranteed rankings
• The most common promise that you get
from SEO companies is that they ensure you
top rank on Google. One should never trust
companies that claim that they have special
relationship with Google. Google knows
their business structure better they any
other company, especially SEO companies
that ensure first place result.

11. 8. Readable URLs for better SEO
• Business owners think that readable URLs
ensure better SEO. The truth is that it is a
wrong and nonsense expression. Remember
that people use URLs to recognize what they
see. It helps them to create value around
them.

12. 9. Duplicate content is fine
• If the person you hire to help with SEO says
that duplicate content is fine, then he/she is
lying. Content is an essential SEO strategy
and if you have essential skills to write
unique content, then it is better to go with
your own content. One should always avoid
writing duplicate content, as it
affects panda 4.0 algorithms.

13. 10. SEO fixed for a flat rate
• SEO should not be like a “do it once and
forget” strategy. If the SEO Company is
claiming that you invest once and leave it,
then they are misusing your money.
• Remember that not all SEO organizations or
experts are bad. There are a number of
genuine companies that claim to provide the
best services at affordable rates.