Video Marketing – How Videos Affect Search Engine Rankings https://www.akashseo.com

1. - By Akash Srivastava from AkashSEO.com

2.  Search engines are constantly striving to
enhance their performance by providing
better results. Search engines have a good
idea of the types of pages and the websites
that satisfy the search engines. These sites
have several things in common such as –
professional design, high quality and unique
content and accessibility to modern
browser. Despite of all these factors, search
engines fail to view images. Search engines
watch and understand videos the same way
as humans do

4.  Marketing experts are improving their
strategies and moving from text based content
to images and videos. They are making use of
digital tactics such as social media and SEO.
Companies often omit social media strategy
from marketing strategy to produce better
results. Companies that consider themselves as
highly successful tend to adopt social media,
whereas companies that are not successful at
SEO are not integrating social media into their
business and marketing strategy. Most of the
people have question that – does brand need
SEO? The answer is yes, and video marketing
plays a vital role in promoting your brand.

5.  SEO is much more than rank on Google and it
can be said as a comprehensive approach that
ensures potential customers. The combination
of SEO and social media platforms such as
YouTube, Facebook, Twitter etc can be
overwhelming for small and large businesses.
You might be wondering what factors affect the
search engine ranking. Videos are one such
factors that affect search engine ranking. The
first page of videos on YouTube will get high
click rates than other search pages. Video
marketing is an effective and inexpensive
marketing tool. One of the key reasons to use
videos is to gain high page rank on these
websites. Higher page rank means more
visibility and more sales.

6.  In today’s competitive world, if you want to
talk about SEO, you should talk about video
SEO. Video SEO has a huge impact on
search engine ranking. The below show how
video marketing affect your search engine
ranking –

7.  There is no point of being found if you don’t
deliver a fabulous video. You should make
use of video to solve existing problems and
provide valuable information. To get your
videos rank well on search engine results,
you should provide valuable content.
Providing valuable information through
videos is not a difficult task and is as easy
as filming a whiteboard session.

8.  You need to group similar videos together
and create a user-friendly resource centre.
Your viewers should be able to search the
content easily. Make sure to avoid endless
streaming of videos, where each page has
its own landing page.

9.  For every video, there is a chance to call
the person or guide to take next
step. Interactive videos such as – quizzes,
surveys, forms etc help you intercept the
viewers.

10.  Videos are considered as the best tools that
enhance search engine ranking. Make sure
to increase the number of hidden tags of
your video landing page.

11.  Transcriptions play a very important role in
impacting the search engine ranking. The
key objective is to see it the transcript can
take a video to get the video ranked.
Transcriptions are very useful in creating
additional content for videos.

12.  Start with an end in the mind while
planning a video SEO strategy. You should
not forget to implement a tracking system
that captures a successful strategy. Build
tracking into video platform, but it should
report the number of people who come
through top funnel.

13.  Te bottom line is – some videos rank high on
Google, where as some won’t find any
significant improvement. You should optimize
the videos for better search engine ranking. By
following the above tips, one can surely
improve their online presence. SEO is your
friend, when it comes to ranking video pages.
The primary reason is limited options to edit
content.
 There is no doubt that Google is returning to a
video as universal search, if it is relevant to the
entered keywords. The fast way to get the
attention of Google is generating keyword rich
anchor tags from relevant videos. To get the
video rank well on search engines, you should
set a solid marketing strategy and encourage
much interaction.