1. BUSINESS ORGANIZATION
AND MANAGEMENT.
Iphone v/s Blackberry.

2. Iphone Marketing.
 The Apple Iphone is an outstanding product.
 The touch user interface and the sleek design by
Jonathan I've make it a true masterpiece of
technology and design.
 The Iphone is not only a mobile phone, it is a
product in between a mobile phone and a laptop
computer. Even calling it a Smartphone is not
enough.
 The first generation Iphone was launched in the
US on June 29, 2007.
 Product, Strategy, Communications and

3. Iphone Marketing Strategy.
 The pipeline of new products which came out from
Apple in the last years is impressive, and
overwhelming.
 In 2007, with the successful launch of the
Iphone, Apple has marked another milestone in its
development and growth.
 And moreover, the Iphone enters the market of
mobile phones - a market which is mature, and
saturated.
 Nonetheless, Apple has been able to develop a
revolutionary product, and to change the paradigm in
the mobile phone market.

4. Iphone - Dummy Model

5. Iphone SWOT Analysis
Strengths Weaknesses
•Innovative – The Iphone has an innovative •Image – The brand is not targeted
touch screen that is patented and unmatched by towards business people, which
any other mobile product today. most smart phones have targeted.
•Quality – The Iphone has one of the brightest •Price – Apple does not yet offer
and most scratch resistant screens in the lower priced models for more cost
market. conscious consumers
•Ease-of-Use – The all-new touch screen
interface making operations extremely intuitive.
Opportunities Threat
•Increasing demand and expansion to a •Increased competition
new target segment •Downward pricing
•Upgradeable
•Partnerships – Apple can collaborate with
pressure
many powerful global mobile phone •Difficulty expanding into
companies to flood the market with Iphone Asian market

6. BB Marketing.
 BlackBerry is a line of mobile
email and Smartphone devices developed and
designed by Canadian company Research in
motion (RIM) since 1999.
 They are primarily known for to send and receive
(push) email and instant messages while maintaining
a high level of security .Blackberry devices support a
large variety of instant messaging
features, including BlackBerry Messenger.
 BlackBerry commands a 11.7% share of worldwide
Smartphone sales, making it the fourth most popular
device manufacturer

7. BlackBerry
 BlackBerry Messenger
BlackBerry devices use the proprietary Blackberry
messenger, also known as BBM, software for
sending and receiving encrypted instant
messages, voice notes, images and videos
via BlackBerry PIN.
 There are more then 60
Blackberry Models in the Market.

8. Blackberry – Dummy Model

9. BB SWOT Analysis
Strengths Weaknesses
-Growing brand image and brand -Dependence on few
loyalty customers
-Strong financial performance in the business and
-Strong research and government
development segments
-Issues with product supply
Opportunities Threat
-Positive outlook for -Declining average selling
Smartphone's price
-Fastest growing company in the -Increased competition in
world Smartphone segment
-Involvement in legal issue

10. BB v/s Iphone.

11. BB bold 9900 v/s Iphone 4S.
Model Apple Iphone 4s BB Bold 9900
M. New Model New Model
Status
Screen 3.5 inches, 640 x 960 pixels, Ambient light 2.8 inches, 640 x 480 pixels
size sensor
Screen LED-backlit IPS TFT, touchscreen, 16M colors Touch screen TFT
Color
QWERTY- No Yes
Keyboard
Internal 16/32/64 GB storage 8GB storage, 768 MB RAM
Memory
M.Expsn - microSD (up to 32GB)
Battery Li-Po 1420mAh Li-Ion 1230 mAh
Type
TkTm Up to 14 h (2G) / Up to 8 h (3G) 2G : Up to 390 min / 3G : Up
(min) to 350 min

12. Entertainme
nt
Games Downloadable, incl. motion- Yes + downloadable
based
Video Support H.264 video up to 1080p, MPEG-4, MP4/WMV/H.263/H.264
Motion JPEG (M-JPEG) player
Video mirroring and video out support.
Audio Support AAC (8 to 320 Kbps), Protected AAC MP3/e AAC+/WMA player
(from iTunes Store), HE-AAC, MP3 (8 to
320 Kbps), MP3 VBR.
Polyphonic Yes Yes
MP3 Yes Yes
FMRadio No No

13. Bluetooth Yes, v4.0 with A2DP Yes, v2.1 with A2DP, EDR
Connectivity & messaging.
Infrared
No No
(IrDA)
USB port Yes Yes
EDGE Yes Yes
Support Yes Yes
3G
GPRS Yes Yes
WIFI Wi-Fi 802.11 b/g/n Wi-Fi 802.11 b/g/n, dual-band, Wi-Fi
hotspot
HSDPA HSDPA, 14.4 Mbps; HSUPA, 5.8 HSDPA 14.4Mbps, HSUPA
Mbps
GPS Yes Yes
Hotspot Yes Yes
NFC No No
Support
Data cable v2.0 microbus v2.0
SMS Yes Yes
MMS Yes Yes
Email Yes Email, Push Email
Instant Yes Yes

14. Thank You!.
Information Collected from:-
Wikipedia.
Google – For images.
www.bussinessinsider.com
www.docstoc.com
www.mobile88.com

15. Presentation by -
Akib Siddiqui.