This a presentation given at the June WordPress Brooklyn Meetup. On Integrating Social Media with WordPress, much of the traffic you build on social media never makes it back to your site... and manually trying to keep your social media and WordPress site synced and working together can take hours. At this meetup we learned how to integrate your social media strategy with your website: how to get traffic off your Facebook, Twitter and social pages and onto your website. plugins and online tools that make the biggest impact. how to save time doing it all.

1. INTEGRATING SOCIAL
MEDIA & WORDPRESS
Akilah Thompkins- Robinson
WordPress Brooklyn Meetup
June 2013
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

2. Who Am I
@akzmedesigns
• AKZMe Designs web graphic design, and
coaching
• Specialize in online Branding, Designs,
and Web marketing strategies
• WordPress Geek
• Jersey Girl
WordPress Brooklyn Meetup © Copyright 2013 AKZMe
Designs

3. SOCIAL MEDIA IS ABOUT
ENGAGEMENT
It is about driving traffic !!
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

4. Some Site Stats
• The average site get 1%-7% traffic
from Social Media
• 40% of my traffic is from Social Media
(6months)
• 60% is FaceBook
• 15% is Twittter
WordPress Brooklyn Meetup © Copyright 2013 AKZMe
Designs

5. My post frequency
• FaceBook 1-2 a day
• Twitter 5-10 times ? (I’ll explain later)
• Linkedin and Google + 2-3 times a week
• Pinterest, Instagram, Stumble upon every
once and while
the only payment promotion I do is promote on FB about
2-3 times a month
WordPress Brooklyn Meetup © Copyright 2013 AKZMe
Designs

6. PICKING YOUR PLATFORMS
FIND WHERE YOUR
AUDIENCE IS
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

7. The most important social platform
for marketers is...
WordPress Brooklyn Meetup © Copyright 2013 AKZMe
Designs
*source Social Media
Examiner

8. SOCIAL MEDIA CONTENT
80%-20% RULE
THIS IS FOR ALL
PLATFORMS EVEN
PINTEREST
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

9. Make Social Media Work for
you
 Share links on all Social Media networks
 Hint: FB doesn’t like link post this week, remove
the preview link box and you will get more views
 Hint: Posting links to Google + index faster
 Link to more than just home page when doing
social shares
 Any promotions or sales post link to landing
page, don’t discount on SM
WordPress Brooklyn Meetup © Copyright 2013 AKZMe
Designs

10. Average new blog generate real traffic for 2-
3 days
You can extend that 5-7 days with social
media and give it an occasional boost
Blogging is your best friend
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

11. Extend the life of your Content with Social Media
• Post blog day 1 (auto post to FB and twitter
with title)
• Day 2 or 3 post to Linked in and Google+
• Day 4-5 tweet relevant quotes from the post.
• Day 5- Schedule for repost 2 months later
WordPress Brooklyn Meetup © Copyright 2013 AKZMe
Designs

12. GETTING YOUR
WORDPRESS SITE MORE
SOCIAL
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

13. Inbound Plugins
 Social Login  Social Media Tabs
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

14. Inbound Plugin
 InstaPress  Disqus
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

15. Outbound Plugins
 Shareholics  Tweet Old Post
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

16. BUT DON’T GET TOO
SOCIAL
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

17. Placement
“the last thing you want to do is lead
someone away from your site”
• Don’t over use social buttons
• Don’t place social buttons on content pages
• Don’t sell Facebook
• Avoid pop-ups to social media
• Avoid Social Media Contest apps
WordPress Brooklyn Meetup © Copyright 2013 AKZMe
Designs

18. Do you see the problem Here ?
WordPress Brooklyn Meetup © Copyright 2013 AKZMe
Designs

19. MAKING IT ALL EASIER
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

20. •POST TO SOCIAL MEDIA
•POST FROM SOCIAL MEDIA
IFTTT
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

21. SCHEDULE POST TO WEBSITE
SCHEDULE SOCIAL MEDIA POST
ONE OF THE FEW THAT SCHEDULE TO
GOOGLE PLUS
HOOTESUITE
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

22. Don’t over automate
Draw a
communicati
on map to
make sure
you’re not
over doing it
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

23. Contact me
• www.akzmedesigns.com
• www.facebook.com/akzmedesigns
• @akzmedesigns
Q&A
WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs