The document discusses 5 lessons that marketers can learn from the viral success of the "Kittens Inspired By Kittens" video posted by Fallon's Executive Creative Director Al Kelly in September 2008.
The 5 lessons are: 1) Rally your networks to spread content virally. 2) Enable content to be easily shared ("slippy"). 3) Embrace fringe communities and social media discussions. 4) Be interesting, silly, or weird to generate buzz. 5) Accept imperfections in exchange for timeliness and authenticity. The document provides examples and implications for each lesson to help marketers create conversational ideas that can spread widely on social media.
2. Fallon Brainfood: Trends, ideas, opportunities, and thought
leadership for our brands.
Brainfood is a monthly presentation lead by the Fallon Insight Group.
Where We’ve Been in 2008:
Virtuality // Design For All // China Rising // The Social 10 // The Mobile 10
What’s Next in 2009:
Return of the Hero // Fast-Acting Brands // Generosity // The Dirt on Green
// The Viral Vanguards // The Social Enterprise // Alternate Reality Gaming
Missed previous Brainfoods?
Go to http://www.slideshare.net/group/we-are-fallon
29. Let’s continue the conversation on our blog.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are
freely invited to post trends, commentary, obscure ephemera, and
insightful rants regarding the experience of branding.
http://fallontrendpoint.blogspot.com