Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Director of Digital Strategy+Content Planning
Industry
Advertising / Marketing / PR
Website
fallontrendpoint.blogspot.com/
About
Shaping "Disruptive Ideas" in the age of connected technologies. A new role, rebooting the vision, strategic and creative approach for digital discipline across all accounts and new business at TBWA\C\D\NY and the TBWA Digital Arts Network.
+co-leading Planning team of 13 (w CSO and Director of Analytics), evolving standards for integrated/digital briefs,
+outlining process for integrated ideation and creative integration incl social content “NewsDesk” practice,
+coaching clients, creatives and account directors in integrated, digital and social communications,
+selling connected ideas that engage users, solve problems and boosts bottom lines (for TBWA and clients).
Clients i...
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