52. Plain folk
Using ordinary people or trying to sound
ordinary to sell something or persuade
you to vote or support an idea
53. Glittering generalities
employ vague, sweeping statements
(often slogans or simple catchphrases)
using language associated with values
and beliefs deeply held by the audience
without providing supporting
information or reason. They appeal to
such notions as honor, glory, love of
country, desire for peace, freedom, and
family values
54. Flag waving
This type of propaganda enhances
actions by presenting the idea of
patriotic action through the inclusion of
a national flag. Even though it is useful,
rational thinking may still be capable in
the viewer. It is only an attempt to justify
actions for the better or a country, group
or idea.
55. Transfer
Association of an entity’s positive or
negative qualities with another entity to
suggest that the latter entity embodies
those qualities
57. Fear, uncertainty, and doubt
Disseminating false or negative
information to undermine adherence to
an undesirable belief or opinion
58. Card stacking
is a propaganda technique that seeks to
manipulate audience perception of an issue
by emphasizing one side and repressing
another. Such emphasis may be achieved
through media bias or the use of one-sided
testimonials, or by simply censoring the
voices of critics.
59. Snob appeal
This technique involves making a claim that
one should act or think in a certain way
because of the high social status associated
with the action or thought. For example:
"Felson's Furs – the feeling of luxury, for
those who can afford the very best."
60. Loaded Words
Loaded words, also known as weasel words,
are words that are very descriptive and filled
with emotion. These words are used to
capture the consumers attention and
influence their actions. They can be used in
both a positive and negative way and appear
in all sorts of advertisements.
61. The Modified DECIDE Model will help you in selection and purchase of Health
Products
D- etermine the essential products to purchase.
E-xplore the alternatives.
C-onsider the consequences of each option.
I-dentify the factors that you consider important.
D-ecide what to buy.
E-evaluate your decision.
62. THANK YOU AND GOD BLESS US ALL!
Grade 6 St. John Bosco
Grade 6 St. Ignatius
Sir Darwin Ramos