Prioritizing customer acquisition, retention and development efforts in Blue vs. Red Ocean markets.

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On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime Value: A Non-Geek’s Guide as a thorough, yet non-academic, approach to determining the lifetime value of customers The step-by-step process of determining customer lifetime value seemed like a natural fit for SlideShare, so we decided to re-release the post in a presentation format. Check out What Is a Customer Worth to learn more about Customer Lifetime Value and to make better decisions about marketing and retention.

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Email marketing isn't about making noise, it's about listening to data. It's easier than you think to send the right emails at the right time, every time. These slides offer great email examples from Airbnb, Amazon, Uber and SumAll. These aren't "blast" emails ... they are highly targeted and personalized triggered emails. This is your unfair advantage. Hear Chris Hexton and Sean Ellis present these slides here: http://blog.getvero.com/webinar-how-to-growth-hack-the-inbox/

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From Customer Success Summit 2017 - Tiffany Beddow, Sr. Customer Marketing Manager at ON24, discusses "Level Up Your CS Strategy with Customer Marketing" Learn more about Customer Success Summit: http://customersuccesssummit.com Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success. Learn more at www.totango.com.

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It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

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Prioritizing customer acquisition, retention and development efforts in Blue vs. Red Ocean markets.

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