Presentation for SIMS Brand Ambassador Program 2012

1. Analysis of Business
Model in Bollywood
Name: Ajay Pareek
Roll No: B 61
Batch: 2012-14

2. Diagrammatic representation of the
generic business model in Bollywood
Location , Caste Analysis of the
SCRIPT
& Crew Movie
Distribution
Launch Investors
Rights

3. Industry Metrics
• Nearly 80% of Indian Industry revenues come from Domestic and
Overseas Theatrical.
• Fourteen million Indians go to the movies on a daily basis (about
1.4% of the population of 1 billion) and pay the equivalent to the
average Indian's day's wages to see any of the over 800 films
churned out by Bollywood each year. That's more than double the
number of feature films produced in the United States.

4. • The lead star in a film often receives as much as 40% of
the US $2 million budget for the typical masala film.
• The success rate for Bollywood films is only 15-20% a
year.
• The number of prints made for Bollywood films is more
than 500 or so, including prints to be sent abroad.
• As much as 65% of the total box office collections in the
country comes from non metros

6. V/s
Bases Gangs of Waseypur Dabangg
Investment 9.20 cr. 45 cr.
Box office collection 27.52 cr. 142 cr.
Profit 18.32 cr 97 cr.
ROI 199% 215%
Directors Anurag Kashyap Abhinav Kashyap
Star Cast Not that famous except Star studded !
Manoj Bajpai
Distributors Viacom 18 Shree Ashtavinayak &
Arbaaz Khan Productions

7. • Despite not having a star studded crew Gangs of
Waseeypur was critically acclaimed and also gave a an
excellent response
• Whereas Dabangg was known for its crew and it
remained in headlines through its gossips thought its
release and Salman Khan afcos
• Gangs of Waseeypur was based on a true story whereas
Dabangg was a scripted story