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1. Business Model of Ola Cabs
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2. Disclaimer
This presentation is just to understand Business
Model of Ola Cabs. Things mentioned in this ppt is
purely based on our understanding and research.
This presentation is purely created to educate
people about Business Modelling and contains no
commercial interest.Views expressed may differ
from actual model.
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3. First let us see the Structure Of
Business Model Canvas
[original creator of BMC is Alexander Osterwalder]

5. Now, let us check out
Business model of OLA cabs

6. Customer Segments
-Regular commuters to/from specific locations (Using Ola shuttle service)
-Families to travel together at some place for some time
-Business people who don't want to drive & save time for working while
travelling
-Corporates offering pickup/drop facility to employees
-Office going people(Can share a cab using Ola sharing cab option)
-Any one who wants to travel within city limits at comfort

7. Unique Value Proposition [U.S.P.]
For End Users:
1) Safety Rides on Accurate Time with advance bookings scheduling
2) Cashless rides
For Cab Drivers / Owners:
1) Can get assured bookings instantly & earn more
2) Worry free maintenance for cabs

8. Delivery Channels
-Mobile application + SMS Service Eg: Iphone, Android, Windows App
-Web Application and email notifications
-Cabs , Autos etc (vehicles which are into service )

9. Customer relationship
-Referrals credit points
-Offers for first ride
-Credit points in case of delay in service or cancellation of ride
-Promotions & offers
-Manage social media communications and customer support.
-Always ask for customer feedback to improve the experience.

10. Revenue Streams
-Sales commissions i.e Ride based commission
-Small fee to taxi drivers to access technology platform
-In car Advertisements
-More commissions on peak time & season time
-Commission for Deliverables like grocery,courier etc
-Corporate retainer Tie-ups

11. Key Activities
-Verification & Training of Drivers
-Online & Offline marketing
-Ensuring rides were safe and on-time & hassle free
-Understand & imply government / RTO norms
-Giving incentives & commissions to drivers on timely basis
-Raise funds and manage investors relationship, business goals.
-Planned & Surprise audits from time to time to make sure that the service is delivered as per
company's expectations
-Operational & functional level Car audits to ensure that the car is worthy to run on road

12. Key Resources
-Cabs with well trained drivers
-Technology platform for accurate vehicle booking
-Key Staff: Sales, Marketing, Technology developers, Customer support,
Analysts.

13. Key Partners
-Private taxi owners
-Car Distributors or Car companies
-Mobile Wallet Companies
-Branded Cellphone & ISP companies
-Servicing Garage & Mechanics
-Events organizers, Hotels, Large organisations, for bulk customer base etc
-Tie up's with Hotels etc
-Motor training / Driving schools to provide proper training.

14. Cost Structure
-Marketing, Branding. promotion deals
-Technical & non-technical infrastructure, assets (cellphones, etc)
-Office space, office resources
-Staff salaries, commissions, utility and other regular expenses
-Legal Costs

15. To view actual Business Model Canvas of Ola,
Click here: OLA BMC
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