Sbi mutual fund project report for acdemic purpose.

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SUMMER INTERNSHIP
PROJECT – 2013
ON
“INVESTOR PERCEPTION ABOUT INVESTMENT IN MUTUAL FUND”
SUBMITTED FOR THE
PARTIAL FULFILLMENT OF TWO YEARS FULL TIME COURSE
MBA (2013-2015)
SUBMITTED TO
INTERNAL GUIDE: EXTERNAL GUIDE:
N.N PANDAY Mr. ABHINAV CHOUDHRY
IMS Unison University SBI Mutual fund pvt. Ltd.
SUBMITTED BY:
AKSHAY TYAGI
13 MBA 068

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DECLARATION
We hereby declare that the project work entitled “INVESTOR PERCEPTION
ABOUT INVESTMENT IN MUTUAL FUND”
A SPECIAL REFERENCE TO SBI MUTUAL FUND PVT. LTD. submitted to the “IMS UNISON UNIVERSITY”, is a record of an original work done by us under the guidance of Prof. N.N. Panday, Faculty Member, MBA and this project work has not performed the basis for the award of any Degree and similar project if any.
AKSHAY TYAGI
13 MBA 068

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ACKNOWLEDGEMENT
Preservation, inspiration and motivation have always played a key role in the success of any venture. In the present world of cutthroat competition project is likely a bridge between theoretical and practical working, willingly we have prepared this particular project. First of all, I would like to thank the supreme power, the almighty god who is obviously the one who has always directed us to work on the right path of our life. With this grace this grace this project could become a reality. We feel highly delighted with the way our dissertation report on topic “INVESTOR’S PERCEPTION ABOUT INVESTMENT” IN MUTUAL FUND: WITH SPECIAL REFERENCE TO SBI MUTUAL FUND PVT. LTD. DEHRADUN” has been completed. We would like to thanks Prof. N.N.Panday to provide us the fruitful guidance to complete the project. Finally, I would like to thanks all the faculty members and others people who helped us in completing this project.

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INTERNAL GUIDE CERTIFICATE
I have the pleasure in certifying that Mr. AKSHAY TYAGI is a bonafide student of 3rd Semester of the Master’s Degree in Business Administration (Batch 2013-15), of IMS, Unison University, Dehradun, Roll No 13 MBA 068.
He has completed his/her project work entitled “investor’s perception towards investment in mutual fund: a special reference to SBI Mutual fund management. Pvt. Ltd. dehradun” under my guidance.
I certify that this is his/her original effort & has not been copied from any other source. This project has also not been submitted in any other Institute / University for the purpose of award of any Degree.
This project fulfils the requirement of the curriculum prescribed by this Institute for the said course. I recommend this project work for evaluation & consideration for the award of Degree to the student.
Signature : ……………………………………
Name of the Guide : ……………………………………
Designation : ……………………………………
Date : ……………………………………

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EXECUTIVE SUMMARY
In few years Mutual Fund has emerged as a tool for ensuring one’s financial well being. Mutual Funds have not only contributed to the India growth story but have also helped families tap into the success of Indian Industry. As information and awareness is rising more and more people are enjoying the benefits of investing in mutual funds. The main reason the number of retail mutual fund investors remains small is that nine in ten people with incomes in India do not know that mutual funds exist. But once people are aware of mutual fund investment opportunities, the number who decide to invest in mutual funds increases to as many as one in five people. The trick for converting a person with no knowledge of mutual funds to a new Mutual Fund customer is to understand which of the potential investors are more likely to buy mutual funds and to use the right arguments in the sales process that customers will accept as important and relevant to their decision.
This Project gave me a great learning experience and at the same time it gave me enough scope to implement my analytical ability. The analysis and advice presented in this Project Report is based on market research on the saving and investment practices of the investors and preferences of the investors for investment in Mutual Funds. This Report will help to know about the investors’ Preferences in Mutual Fund means Are they prefer any particular Asset Management Company (AMC), Which type of Product they prefer, Which Option (Growth or Dividend) they prefer or Which Investment Strategy they follow (Systematic Investment Plan or One time Plan). This Project as a whole can be divided into two parts.
The first part gives an insight about Mutual Fund and its various aspects, the Company Profile, Objectives of the study, Research Methodology. One can have a brief knowledge about Mutual Fund and its basics through the Project.

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The second part of the Project consists of data and its analysis collected through survey done on 100 people. For the collection of Primary data I made a questionnaire and surveyed of 100 people. I also taken interview of many People those who were coming at the SBI Branch where I done my Project. I visited other AMCs in Dehradun to get some knowledge related to my topic. I studied about the products and strategies of other AMCs in Dehradun to know why people prefer to invest in those AMCs. This Project covers the topic “INVESTORS PERCEPTION ABOUT INVESTMENT IN MUTUAL FUND.” The data collected has been well organized and presented. I hope the research findings and conclusion will be of use.
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COMPANY CERTIFICATE

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CONTENTS
Sr. no.
Chapter
Page. No.
DECLERATION
2
ACKNOWLEDGMENT
3
INTERNAL GUIDE CERTIFICATE
4
EXECUTIVE SUMMARY
5
COMPANY CERTIFICATE
6
CHAPTER-01
1. INTRODUCTION
9
2. HISTORY OF MUTUAL FUND
12
3. INTRODUCTION TO ORGANISATION
14
4. SBI MUTUAL FUND PRODUCT
17
5. COMPETITORS
26
6. TYPE OF MUTUAL FUND SCHEMES
28
7. MERITS & DEMERITS OF MUTUAL FUND
42
CHAPTER-02
1. RESEARCH METHODOLOGY
51
CHAPTER-03
1. OBJECTIVE & SCOPE OF STUDY
55
CHAPTER-04
1. ANALYSIS & INTERPRETATION OF THE DATA
58
FINDINGD
71
CONCLUSION
73
RECOMMENDATIONS AND SUGGESTIONS
75
BIBLIOGRAPHY
77
ANNEXURE-QUESTIONNAIRE
78

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CHAPTER - 01
INTRODUCTION

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1. INTRODUCTION TO THE INDUSTRY
A mutual fund is a professionally-managed form of collective investments that pools money from many investors and invests it in stocks, bonds, short-term money market instruments, and/or other securities. In a mutual fund, the fund manager, who is also known as the portfolio manager, trades the fund's underlying securities, realizing capital gains or losses, and collects the dividend or interest income. The investment proceeds are then passed along to the individual investors. The value of a share of the mutual fund, known as the net asset value per share (NAV) is calculated daily based on the total value of the fund divided by the number of shares currently issued and outstanding.
Mutual fund is a trust that pools the savings of a number of investors who share a common financial goal. This pool of money is invested in accordance with a stated objective. The joint ownership of the fund is thus “Mutual”, i.e. the fund belongs to all investors. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciations realized are shared by its unit holders in proportion the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost.
A Mutual Fund is an investment tool that allows small investors access to a well- diversified portfolio of equities, bonds and other securities. Each shareholder participates in the gain or loss of the fund. Units are issued and can be redeemed as needed. The funds Net Asset value (NAV) is determined each day.
Investments in securities are spread across a wide cross-section of industries and sectors and thus the risk is reduced. Diversification reduces the risk because all stocks may not move in the same direction in the same proportion at the same time. Mutual fund issues units to the investors in accordance with quantum of money invested by them. Investors of mutual funds are known as unit holders.
When an investor subscribes for the units of a mutual fund, he becomes part owner of the assets of the fund in the same proportion as his contribution amount put up with the corpus (the total amount of the fund). Mutual Fund investor is also known as a mutual fund shareholder or a unit holder.Any change in the value of the investments made into capital market instruments (such as shares, debentures etc) is reflected in the Net Asset Value (NAV)

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of the scheme. NAV is defined as the market value of the Mutual Fund scheme's assets net of its liabilities. NAV of a scheme is calculated by dividing the market value of scheme's assets by the total number of units issued to the investors.
GROWTH OF MUTUAL FUNDS IN INDIA
The Indian Mutual Fund has passed through three phases. The first phase was between 1964 and 1987 and the only player was the Unit Trust of India, which had a total asset of Rs. 6,700 crores at the end of 1988. The second phase is between 1987 and 1993 during which period 8 Funds were established (6 by banks and one each by LIC and GIC). The total assets under management had grown to 61,028 crores at the end of 1994 and the number of schemes was 167.
The third phase began with the entry of private and foreign sectors in the Mutual Fund industry in 1993. Kothari Pioneer Mutual Fund was the first Fund to be established by the private sector in association with a foreign Fund. As at the end of financial year 2000(31st march) 32 Funds were functioning with Rs. 1, 13,005 crores as total assets under management. As on august end 2000, there were 33 Funds with 391 schemes and assets under management with Rs 1, 02,849 crores.
The securities and Exchange Board of India (SEBI) came out with comprehensive regulation in 1993 which defined the structure of Mutual Fund and Asset Management Companies for the first time. Several private sectors Mutual Funds were launched in 1993 and 1994. The share of the private players has risen rapidly since then. Currently there are 34 Mutual Fund organizations in India managing 1,02,000 crores.

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VALUATION OF MUTUAL FUND
The net asset value of the Fund is the cumulative market value of the assets Fund net of its liabilities. In other words, if the Fund is dissolved or liquidated, by selling off all the assets in the Fund, this is the amount that the shareholders would collectively own. This gives rise to the concept of net asset value per unit, which is the value, represented by the ownership of one unit in the Fund. It is calculated simply by dividing the net asset value of the Fund by the number of units. However, most people refer loosely to the NAV per unit as NAV, ignoring the “per unit”. We also abide by the same convention.
Calculation of NAV
The most important part of the calculation is the valuation of the assets owned by the Fund. Once it is calculated, the NAV is simply the net value of assets divided by the number of units outstanding. The detailed methodology for the calculation of the net asset value is given below. The net asset value is the actual value of a unit on any business day. NAV is the barometer of the performance of the scheme. The net asset value is the market value of the assets of the scheme minus its liabilities and expenses. The per unit NAV is the net asset value of the scheme divided by the number of the units outstanding on the valuation date.

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HISTORY OF MUTUAL FUND INDUSTRY IN INDIA
The origin of Mutual Fund industry in India is with the introduction of the concept of mutual fund by UTI in the year 1963. Though the growth was slow, but it accelerated from the year 1987 when non-UTI players entered the industry. In the past decade, Indian Mutual Fund industry had seen dramatic improvements, both quality wise as well as quantity wise. Before, the Monopoly of the Market had seen an ending phase; the Assets Under Management (AUM) was Rs. 67bn. The private sector entry to the fund family raised the AUM to Rs. 470 bn in March 1993 and till April 2004; it reached the height of 1,540 bn. Putting the AUM of the Indian Mutual Funds Industry into comparison, the total of it is less than the deposits of SBI alone, constitute less than 11% of the total deposits held by the Indian banking industry. The main reason of its poor growth is that the Mutual Fund industry in India is new in the country. Large sections of Indian investors are yet to be intellectuated with the concept. Hence, it is the prime responsibility of all mutual fund companies, to market the product correctly abreast of selling. The Mutual Fund industry can be broadly put into four phases according to the development of the sector. Each phase is briefly described as under.
First Phase - 1964-87
Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set up by the Reserve Bank of India and functioned under the Regulatory and administrative control of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6, 700 crores of assets under management.
Second Phase - 1987-1993 (Entry of Public Sector Funds)
Entry of non-UTI mutual funds. SBI Mutual Fund was the first followed by Canbank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC in 1989 and GIC in 1990. The end of 1993 marked Rs.47, 004 as assets under management.

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Third Phase - 1993-2003 (Entry of Private Sector Funds)
With the entry of private sector funds in 1993, a new era started in the Indian mutual fund industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in which the first Mutual Fund Regulations came into being, under which all mutual funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin Templeton) was the first private sector mutual fund registered in July 1993. The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual Fund) Regulations 1996. The number of mutual fund houses went on increasing, with many foreign mutual funds setting up funds in India and also the industry has witnessed several mergers and acquisitions. As at the end of January 2003, there were 33 mutual funds with total assets of Rs. 1, 21,805 crores. The Unit Trust of India with Rs.44, 541 crores of assets under management was way ahead of other mutual funds.
Fourth Phase - since February 2003
This phase brought bitter experience for UTI. It was bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of India with AUM of Rs.29, 835 crores (as on January 2003). The Specified Undertaking of Unit Trust of India, functioning under an administrator and under the rules framed by Government of India and does not come under the purview of the Mutual Fund Regulations. The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of AUM and with the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with recent mergers taking place among different private sector funds, the mutual fund industry has entered its current phase of consolidation and growth. As at the end of September, 2004, there were 29 funds, which manage assets of Rs.153108 crores under 421 schemes.

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INTRODUCTION TO THE ORGANIZATION
SBI Mutual Fund
SBI Mutual Fund (SBI MF) is one of the largest mutual funds in the country with an investor base of over 4.6 million. With over 20 years of rich experience in fund management, SBI MF brings forward its expertise in consistently delivering value to its investors.
Proven Skills in wealth generation:
SBI Mutual Fund is India’s largest bank sponsored mutual fund and has an enviable track record in judicious investments and consistent wealth creation.
The fund traces its lineage to SBI - India’s largest banking enterprise. The institution has grown immensely since its inception and today it is India's largest bank, patronized by over 80% of the top corporate houses of the country.
SBI Mutual Fund is a joint venture between the State Bank of India and Société General Asset Management, one of the world’s leading fund management companies that manages over US$ 500 Billion worldwide.

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History of SBI Mutual Funds
 SBI mutual fund was setup on June 29th, 1987 and incorporated on February 7th, 1992. It is a result of joint venture between State Bank of India and Society Generale Asset Management of France. This is a bank sponsored mutual fund and has a base of 3.5 million investors (approx). Over the years it has carved a niche for itself through prudent investment decisions and consistent wealth creation for its customers. They offer Mutual Fund products in Equity Funds, Index Funds, Balanced Funds, Debt Funds, etc.
 The assets under management are Rs 33,727.90 crores as of June, 30, 2010.
 Investment Yogi analyses the best performing SBI mutual fund in the Balanced Fund, Equity Fund and Equity Linked Savings Scheme (ELSS) categories.
SBI Mutual Fund operates under State Bank of India and Society Generale Asset Management of France and has asset management experience of more than 25 years. SBI Mutual Fund offers different kinds of products like growth based products, income based products and balanced funds.
The SBI Mutual Fund operates under State Bank of India and Société Générale Asset Management of France. With over twenty years of experience in asset management, the company has grown immensely since its establishment. SBI Mutual Funds offer innovative mutual fund products to its wide pool of customers and its products are available across India. It has a wide portfolio of products that meet the requirements of different types of investors. The SBI Mutual Fund is headed by Mr Syed Shahabuddin, Managing Director of the company.

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KEY INFORMATION OF SBI MUTUAL FUNDS
Setup date Jun-29-1987
Incorporation date Feb-07-1992
Sponsor State Bank of India
Trustee SBI Mutual Fund Trustee Company
Private Limited
Chairman Ms.Arundhati Bhattacharya
CEO / MD Mr. Dinesh Kumar Khara
CIO Mr. Navneet Munot
Compliance Officer Ms. Vinaya Datar
Investor Service Officer Mr. C A Santosh
Assets Managed Rs.47184.11 crore (Jun-30-2012)
Custodians Computer Age management Services
Pvt.Ltd, Computeronics Financial Services
Ltd, Datamatics Financial Software
Services Ltd.
Corporate Office SBI Funds Management Pvt Ltd.
A joint venture between SBI and
AMUNDI
191, maker Tower „E‟,Cuffe Parade,
Mumbai - 400 005.
Toll Free No. 1800 425 5425

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SBI- MUTUAL FUND PRODUCTS
 EQUITY SCHEMES
The investments of these schemes will predominantly be in the stock markets and endeavor will be to provide investors the opportunity to benefit from the higher returns which stock markets can provide. However they are also exposed to the volatility and attendant risks of stock markets and hence should be chosen only by such investors who have high risk taking capacities and are willing to think long term. Equity Funds include diversified Equity Funds, Sectoral Funds and Index Funds. Diversified Equity Funds invest in various stocks across different sectors while Sectoral funds which are specialized Equity Funds restrict their investments only to shares of a particular sector and hence, are riskier than Diversified Equity Funds. Index Funds invest passively only in the stocks of a particular index and the performance of such funds move with the movements of the index.
A. Magnum Equity Fund
B. Magnum Global Fund
C. Magnum Index Fund
D. Magnum Midcap Fund
E. Magnum Multicap Fund
F. Magnum Sector Funds Umbrella
MSFU - FMCG Fund
MSFU - Emerging Businesses Fund
MSFU - IT Fund
MSFU - Pharma Fund
MSFU - Contra Fund
G. SBI Blue chip Fund
H. SBI Magnum Taxgain Scheme 1993

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 DEBT SCHEMES
Debt Funds invest only in debt instruments such as Corporate Bonds, Government Securities and Money Market instruments either completely avoiding any investments in the stock markets as in Income Funds or Gilt Funds or having a small exposure to equities as in Monthly Income Plans or Children's Plan. Hence they are safer than equity funds. At the same time the expected returns from debt funds would be lower. Such investments are advisable for the risk-averse investor and as a part of the investment portfolio for other investors.
A. Magnum Children’s Benefit Plan
B. Magnum Gilt Fund
Magnum Gilt Fund (Long Term)
Magnum Gilt Fund (Short Term)
C. Magnum Income Plus Fund
Magnum Income plus Fund (Saving Plan)
Magnum Income plus Fund (Investment Plan)
D. Magnum Insta Cash Fund
E. SBI Debt Fund Series
SDFS 15 Months Fund
SDFS 90 Days Fund
SDFS 13 Months Fund
SDFS 18 Months Fund
SDFS 24 Months Fund
SDFS 30 DAYS
SDFS 30 DAYS
SDFS 60 Days Fund
SDFS 180 Days Fund
SDFS 30 DAYS
F. SBI Premier Liquid Fund

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 BALANCED SCHEMES
Magnum Balanced Fund invests in a mix of equity and debt investments. Hence they are less risky than equity funds, but at the same time provide commensurately lower returns. They provide a good investment opportunity to investors who do not wish to be completely exposed to equity markets, but is looking for higher returns than those provided by debt funds.
 Magnum Balanced Fund
 Magnum NRI Investment Fund - Flexi Asset Plan

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CONCEPT OF MUTUAL FUND

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When an investor subscribes for the units of a mutual fund, he becomes part owner of the assets of the fund in the same proportion as his contribution amount put up with the corpus (the total amount of the fund). Mutual Fund investor is also known as a mutual fund shareholder or a unit holder. Any change in the value of the investments made into capital market instruments (such as shares, debentures etc) is reflected in the Net Asset Value (NAV) of the scheme. NAV is defined as the market value of the Mutual Fund scheme's assets net of its liabilities. NAV of a scheme is calculated by dividing the market value of scheme's assets by the total number of units issued to the investors.
A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciations realized are shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost.

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MUTUAL FUND
There are many entities involved and the diagram below illustrates the organizational set up of a mutual fund:
THREE-TIER STRUCTURE OF MUTUAL FUNDS
The structure of Mutual Funds in India is governed by the SEBI (Mutual Fund) Regulations, 1996 (hereinafter referred to as SEBI Regulations). These regulations make it mandatory for Mutual Funds to have a Three-tier Structure of Sponsor Trustee- Asset Management Company (AMC).
Sponsor
The sponsor is the promoter of the mutual fund. The sponsor establishes the mutual fund and registers same with SEBI. It appoints the trustees, Custodians and the AMC with prior approval of SEBI, and in accordance with SEBI Regulations. Sponsor is required to contribute at least 40% of the capital of the AMC.
Trustees
The Mutual Fund, which is a trust, is managed by a Trust Company or a Board of Trustees. Board of trustees and trust companies are governed by the provisions of the Indian Trust Act. The appointment of all the trustees has to be done with the prior approval of SEBI. There

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must be at least 4 members in the board of Trustees and at least 213 of the members of the board of trustees must be independent. One of the major tasks of the Trustees is to appoint AMC, in consultation with the Sponsor and SEBI regulations.
Asset Management Company (AMC)
Asset Management Company, registered with SEBI, can be appointed as investment managers of mutual funds. AMC must have a minimum net worth of 10 crore at all times. An AMC cannot be an AMC or Trustee of another Mutual Fund. AMC appoints the Fund Managers in consultation with trustees.

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CATEGORIES OF MUTUAL FUND:
Mutual funds can be classified as follow:
 Based on their structure:
 Open-ended funds: Investors can buy and sell the units from the fund, at any point of time.
 Close-ended funds: These funds raise money from investors only once. Therefore, after the offer period, fresh investments can not be made into the fund. If the fund is listed on a stocks exchange the units can be traded like stocks (E.g., Morgan Stanley Growth Fund). Recently, most of the New Fund Offers of close-ended funds provided liquidity window on a periodic basis such as monthly or weekly. Redemption of units can be made during specified intervals. Therefore, such funds have relatively low liquidity.

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 Based on their investment objective:
Equity funds: These funds invest in equities and equity related instruments. With fluctuating share prices, such funds show volatile performance, even losses. However, short term fluctuations in the market, generally smoothens out in the long term, thereby offering higher returns at relatively lower volatility. At the same time, such funds can yield great capital appreciation as, historically, equities have outperformed all asset classes in the long term. Hence, investment in equity funds should be considered for a period of at least 3-5 years. It can be further classified as:
i) Index funds- In this case a key stock market index, like BSE Sensex or Nifty is tracked. Their portfolio mirrors the benchmark index both in terms of composition and individual stock weightages.
ii) Equity diversified funds- 100% of the capital is invested in equities spreading across different sectors and stocks.
iii|) Dividend yield funds- it is similar to the equity diversified funds except that they invest in companies offering high dividend yields.
iv) Thematic funds- Invest 100% of the assets in sectors which are related through some theme. e.g. -An infrastructure fund invests in power, construction, cements sectors etc.
v) Sector funds- Invest 100% of the capital in a specific sector. e.g. - A banking sector fund will invest in banking stocks.
vi) ELSS- Equity Linked Saving Scheme provides tax benefit to the investors.
Balanced fund: Their investment portfolio includes both debt and equity. As a result, on the risk-return ladder, they fall between equity and debt funds. Balanced funds are the ideal mutual funds vehicle for investors who prefer spreading their risk across various instruments. Following are balanced funds classes:

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i) Debt-oriented funds -Investment below 65% in equities.
ii) Equity-oriented funds -Invest at least 65% in equities, remaining in debt.
Debt fund: They invest only in debt instruments, and are a good option for investors averse to idea of taking risk associated with equities. Therefore, they invest exclusively in fixed-income instruments like bonds, debentures, Government of India securities; and money market instruments such as certificates of deposit (CD), commercial paper (CP) and call money. Put your money into any of these debt funds depending on your investment horizon and needs.
i) Liquid funds- These funds invest 100% in money market instruments, a large portion being invested in call money market.
ii) Gilt funds ST- They invest 100% of their portfolio in government securities of and T-bills.
iii) Floating rate funds - Invest in short-term debt papers. Floaters invest in debt instruments which have variable coupon rate.
iv) Arbitrage fund- They generate income through arbitrage opportunities due to mis-pricing between cash market and derivatives market. Funds are allocated to equities, derivatives and money markets. Higher proportion (around 75%) is put in money markets, in the absence of arbitrage opportunities.
v) Gilt funds LT- They invest 100% of their portfolio in long-term government securities
vi) Income funds LT- Typically, such funds invest a major portion of the portfolio in long-term debt papers.
vii) MIPs- Monthly Income Plans have an exposure of 70%-90% to debt and an exposure of 10%-30% to equities.

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viii) FMPs- fixed monthly plans invest in debt papers whose maturity is in line with that of the fund.
INVESTMENT STRATEGIES
1. Systematic Investment Plan: under this a fixed sum is invested each month on a fixed date of a month. Payment is made through post dated cheques or direct debit facilities. The investor gets fewer units when the NAV is high and more units when the NAV is low. This is called as the benefit of Rupee Cost Averaging (RCA)
2. Systematic Transfer Plan: under this an investor invest in debt oriented fund and give instructions to transfer a fixed sum, at a fixed interval, to an equity scheme of the same mutual fund.
3. Systematic Withdrawal Plan: if someone wishes to withdraw from a mutual fund then he can withdraw a fixed amount each month.

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TYPES OF MUTUAL FUND SCHEMES
Wide varieties of Mutual Fund Schemes exist to cater to the needs such as financial position, risk tolerance and return expectations etc. Since the needs and aspirations of different individuals vary from person to person, there are absolutely different kinds of mutual funds for investment. There could be various categories of mutual funds in India. The governing body for these funds being the Securities Exchange Board of India (SEBI). All varieties of mutual funds are governed by it in an all-pervasive manner.
Schemes can be differentiated by two broad parameters:
(a) Their constitution or structure.
(b) Their stated investment objective.
Differentiation on the basis of structure of schemes
Schemes are classified as Close-ended or Open-ended depending upon whether they give the investor the option to redeem at any time (open-ended) or whether the investor has to wait till maturity of the scheme.
Open-Ended-Schemes
The units offered by these schemes are available for sale and repurchase on any business day at NAV based prices. Hence, the unit capital of the schemes keeps changing each day. Such schemes thus offer very high liquidity to investors and are becoming increasingly popular in India. Please note that an open-ended fund is not obliged to keep selling/issuing new units at all times, and may stop issuing further subscription to new investors. On the other hand, an open-ended fund rarely denies to its investor the facility to redeem existing units.
Close-Ended-Schemes
The unit capital of a close-ended product is fixed as it makes a one-time sale of fixed number of units. These schemes are launched with an initial public offer (IPO) with a stated maturity period after which the units are fully redeemed at NAV linked prices. In the interim, investors can buy or sell units on the stock exchanges where they are generally listed. Unlike open- ended schemes, the unit capital in Close-ended schemes usually remains unchanged. After an initial closed period, the scheme may offer direct compared to open-ended schemes and hence trade at a discount to the NAV. This discount tends towards the NAV closer to the maturity date of the scheme.

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Interval-Schemes These schemes combine the features of Open-ended and Close-ended schemes. They may be traded on the stock exchange or may be open for sale or redemption during pre-determined intervals at NAV based prices.
Differentiation on the basis of investment objectives
Schemes can be classified by way of their stated investment objective such as Growth Fund, Balanced Fund, Income Fund etc.
Equity/Growth Schemes
These schemes, also commonly called Growth Schemes, seek to invest a majority of their funds in equities and a small portion in money market instruments. Such schemes have the potential to deliver superior returns over the long term. However, because they invest in equities, these schemes are exposed to fluctuations in value especially in the short term. Equity schemes are hence not suitable for investors seeking regular income or needing to use their investments in the short-term. They are ideal for investors who have a long-term investment horizon. The NAV prices of equity fund fluctuates with market value of the underlying stock which are influenced by external factors such as social, political as well as economic. HDFC Equity Fund and HDFC Top200 Fund are examples of equity schemes.

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Income/Debt-Schemes
These schemes invest in money markets, bonds and debentures of corporate companies with medium and long-term maturities. These schemes primarily target current income instead of capital appreciation. Hence, a substantial part of the distributable surplus is given back to the investor by way of dividend distribution. These schemes usually declare quarterly dividends and are suitable for conservative investors who have medium to long term investment horizon and are looking for regular income through dividend or steady capital appreciation.
These schemes, also commonly known as Income Schemes, invest in debt securities such as corporate bonds, debentures and government securities. The prices of these schemes tend to be more stable compared with equity schemes and most of the returns to the investors are generated through dividends or steady capital appreciation. These schemes are ideal for conservative investors or those who are not in a position to take higher equity risks. However, as compared to the money market schemes they do have a higher price fluctuation risk and compared to a Gilt fund they have a higher credit risk. HDFC Income Fund is an example of bond schemes.

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Hybrid/Balanced Schemes
These schemes are also commonly called balanced schemes. These invest in both equities as well as debt. By investing in a mix of this nature, balanced schemes seek to attain the objective of income and moderate capital appreciation. Such schemes are ideal for investors with a conservative, long-term orientation. HDFC Prudence Fund and HDFC Balance Fund are perfect examples of such hybrid schemes.
Other Schemes:
Tax-Saving-Schemes
Investors (individuals and Hindu Undivided Families ("HUFs")) are being encouraged to invest in equity markets through Equity Linked Savings Scheme ("ELSS") by offering them a tax rebate. Units purchased cannot be assigned / transferred/ pledged / redeemed / switched - out until completion of 3 years from the date of allotment of the respective Units. The Scheme is subject to Securities & Exchange Board of India (Mutual Funds) Regulations, 1996 and the notifications issued by the Ministry of Finance (Department of Economic Affairs), Government of India regarding ELSS. Subject to such conditions and limitations, as prescribed under Section 88 of the Income-tax Act, 1961, subscriptions to the Units not exceeding Rs.10, 000 would be eligible to a deduction, from income tax, of an amount equal to 20% of the amount subscribed.

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Special Schemes:
Sector-Specific-Equity-Schemes
These schemes restrict their investing to one or more pre-defined sectors, e.g. technology sector. They depend upon the performance of these select sectors only and are hence inherently more risky than general purpose equity schemes. These schemes are ideally suited for informed investors who wish to take a risk on the concerned sector.
Index-Schemes
An Index is too used as a measure of the performance of the market as a whole, or a specific sector of the market. It also serves as a relevant benchmark to evaluate the performance of mutual funds. Some investors are interested in investing in the market in general rather than investing in any specific fund. Such investors are happy to receive the returns posted by the markets. As it is not practical to invest in each and every stock in the market in proportion to its size, these investors are comfortable investing in a fund that they believe is a good representative of the entire market. Index Funds are launched and managed for such investors.

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RISK V/S. RETURN
RISK RETURN ANALYSIS OF THE SCHEMES
A rational investor before investing his or her money in any stock analyses the risk associated with the particular stock. The actual return he receives from a stock may vary from the expected one and thus a investor is always cautious about the rate of risk associated with the particular stock. Hence it becomes very essential on the part of investors to know the risk as the hard earned money is being invested with the view to earn good return on the investment.
Risk mainly consists of two components
Systematic risk
Unsystematic risk

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Systematic risk
The systematic risk affects the entire market. The economic conditional, political situations, sociological changes affect the entire market in turn affecting the company and even the stock market. These situations are uncontrollable by the corporate and investor.
Unsystematic risk
The unsystematic risk is unique to industries. It differs from industry to industry. Unsystematic risk stems from managerial inefficiency, technological change in the production process, availability of raw materials, changes in the consumer preference, and labour problems. The nature and magnitude of above mentioned factors differ from industry to industry and company to company.
In a general view, the risk for any investor would be the probable loss for investing money in any mutual fund. But when we look at the technical side of it , we can’t just say that these schemes/fund carry risk without any proof. They are certain set of formulas to say the percentage of risk associated with it.
There are certain tools or formulas used to calculate the risk associated with the schemes. These tools help us to understand the risk associated with the schemes. These schemes are compared with the benchmark BSE 100.

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COMPETITORS OF SBI MUTUAL FUND
Name of Mutual Fund Company/AMC Website
Axis Asset Management Company Ltd. www.axismf.com
Birla Sun Life Asset Management Company Ltd www.birlasunlife.com
HDFC Asset Management Company Ltd www.hdfcfund.com
ICICI Prudential Asset Management Company Ltd www.icicipruamc.com
IDBI Asset Management Ltd. www.idbimutual.co.in
L&T Investment Management Ltd. www.lntmf.com
Reliance Capital Asset Management Ltd. www.reliancemutual.com
Sundaram Asset Management Company Ltd www.sundarammutual.com
UTI Asset Management Company Ltd www.utimf.com
Tata Asset Management Ltd www.tatamutualfund.com
NG Investment Management (India) Pvt. Ltd. www.ingim.co.in
Indiabulls Asset Management Company Ltd. www.indiabullsmf.com
Edelweiss Asset Management Ltd www.edelweissmf.com
Kotak Mahindra Asset Management Company Ltd. www.kotakmutual.com

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FACTORS TO BE CONSIDERED BEFORE SELECTING A MUTUAL FUND
1. Making Risk- adjusted returns comparison. By doing this the investor will know whether the returns generated by the scheme have been adequately compensated for the extra risk undertaken by the scheme.
2. The investor depending upon his risk appetite and preferences should sub-classify the schemes on the basis of the characteristics of the schemes, which may be defensive or aggressive in nature.
3. Portfolio concentration is also an important factor to be considered. It is always advisable to choose a scheme, which has a well-diversified portfolio rather than a concentrated portfolio, as it carries lesser risk.
4. Liquidity of the portfolio is also one of the critical parameters.
5. The corpus size of the scheme is also of importance. A large corpus size firstly denotes investor’s confidence in the scheme and its fund manger abilities over the years and, secondly it allows the fund manager to diversify the portfolio, which reduces the overall market risk.
6. Other factors like turnover rates, low expense ratio, load structure etc of the schemes etc should also be considered before finally zeroing down on a scheme of your choice.
7. The rankings undertaken by ICRA are an initiative to inform the investors- who does not have the time or the expertise to undertake the analysis on their own- about the relative performance of the schemes. It considers all important parameters to arrive at a comprehensive rank with a view to help investors decide the scheme which may suit their investment profile.
8. Although much neglected, the due diligence in selection of the right mutual fund scheme is of utmost importance as an investor cannot move in and out of a particular scheme on a regular basis, because of the high costs involved, and investments made into a particular scheme should be looked on a long-term basis as a wealth creation tool.

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5 EASY STEPS TO INVEST IN MUTUAL FUNDS
Where to look for if you want to begin savings in Mutual Funds
Mutual funds are much like any other product, in that there are manufacturers who provide the product and there are dealers who sell them.
Large banks to organized brokerage houses to Individual Financial agents get empanelled with Mutual Funds to provide advice and assistance to customers who want to buy units. Mutual funds units can now also be bought over the Internet.
Contacting an Investment advisor in a bank or a brokerage house or an Independent Financial Advisor is the first step to gathering information.
1. Evaluation: choosing the right mutual fund for you
Each Mutual fund offers a variety of schemes to suit differing needs of investors. The Bank/ Brokerage house/ Individual Financial Advisor help you make the choice based on your needs. As an investor one may:
a) For the short term or long term want to invest.
b) Want regular income or growth.
c) Want to target lower risk or higher returns.
d) Be convinced of a particular sector and want to invest in it.

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Remember, just like a salesman in a gift shop, your investment advisor can help you the most if he knows what you are looking for.
2. Purchase
After you have decided to save, you may have to decide among the various investment and withdrawal options that any fund offers to its investors.
Most of these schemes also offer various options to customize your operation of the fund to your needs:
Systematic Investment Plan (SIP): Allows you to save a part of your income regularly. It is also used to reduce risk when investing in schemes targeting aggressive growth.
Systematic Withdrawal Plan (SWP): Allows you to withdraw a part of your investment regularly. Used when you want to withdraw your investment for a specific regular payment, like insurance premium payments of monthly/quarterly frequency.
Automatic debit: Saves the hassle of writing a cheque when making an investment. Your account is debited automatically for the amount invested.
Automatic credit: The reverse of Automatic Debit. It saves the hassle of enchasing a cheque when withdrawing an investment. Your account is credited automatically with the amount withdrawn.
Dividend plan: Allows you to get Tax-free dividends from your investment. (As per current Tax laws).
Growth plan: Allows the income generated from investment to be ploughed back into the scheme. Used by investor targeting growth in their investment.
Some funds carry an entry load, which is a percentage fee deducted from the amount invested before investment. Thus a 2.5% entry load will mean that if you invest Rs. 1 lakh in a Rs. 10 per unit IPO, instead of getting 10,000 units, you will be allotted 9,750 units. Check for presence of such loads and other conditions before investing.

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After deciding the choice of mutual fund, investment and withdrawal, you are ready to begin your savings. You need to now fill up an application form and attach a cheque of the value of your investment or mention your account number to have it automatically debited from your account.
3. Post Purchase Monitoring
Once you have invested in an ongoing fund, expect a period of two to three days before you receive an account statement on the address mentioned by you in your application form.
Your account statement indicates your current holding in the scheme that you have invested. Please ensure that all your details have been correctly captured in account statement. Please point out any discrepancies to your nearest CAMS investor Service Centre or the Mutual Fund office. You can request an account statement any time by calling up your nearest CAMS/ Mutual fund offices usually mentioned on the back of the account statement.
The transaction slip at the end of the account statement can be used for additional purchases, redemptions or to intimate the mutual fund on any change in bank mandates/address. The NAVs of all the open-ended schemes are published at the fund's website, financial newspapers and
AMFI (Association of Mutual Funds) web-site www.amfiindia.com.
4. Exit
While you should periodically monitor the performance of your investments, we recommend you do not get swayed by short term considerations in deciding your exit. If you have invested in a long term fund, you can spare yourself undue worries by not monitoring the NAV every day or week. Checking the performance once in a while along with your advisor should be fine. Most mutual funds will provide you with a toll free number that works from 9 am to 5 am and a website. For specific assistance you can also use your financial advisors help.
5. Redemption/ Withdrawal
Just submit your completed transaction within the transacted time for the scheme that you are invested in and deposit the same at the nearest CAMS Investor Service Centre or the office of the fund. You can either get a direct credit to your bank account or

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you can generally collect the cheque at the CAMS Investor Service Centre/ AMC offices. If you fail to do so then the cheque is couriered to the address mentioned in your account statement. Most funds take 1-3 days to credit your account with your redemption proceeds.
In case an exit load is applicable to your withdrawal and you have redeemed a fixed amount, an additional number of units equivalent to the exit load amount will be liquidated from your investment. You can check this amount with the mentioned exit load when you get the account statement using a simple calculator.

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Merits and Demerits of mutual funds
Merits of Mutual Funds
1. Professional Investment Management. By pooling the funds of thousands of investors, mutual funds provide full-time, high-level professional management that few individual investors can afford to obtain independently. Such management is vital to achieving results in today's complex markets. Your fund managers' interests are tied to yours, because their compensation is based not on sales commissions, but on how well the fund performs. These managers have instantaneous access to crucial market information and are able to execute trades on the largest and most cost- effective scale. In short, managing investments is a full-time job for professionals. 2.Diversification. Mutual funds invest in a broad range of securities. This limits investment risk by reducing the effect of a possible decline in the value of any one security. Mutual fund shareowners can benefit from diversification techniques usually available only to investors wealthy enough to buy significant positions in a wide variety of securities. 3.LowCost. If you tried to create your own diversified portfolio of 50 stocks, you'd need at least $100,000 and you'd pay thousands of dollars in commissions to assemble your portfolio. A mutual fund lets you participate in a diversified portfolio for as little as $1,000, and sometimes less. And if you buy a no-load fund, you pay no sales charges to own them. 4. Convenience and Flexibility. You own just one security rather than many, yet enjoy the benefits of a diversified portfolio and a wide range of services. Fund managers decide what securities to trade, clip the bond coupons, collect the interest payments and see that your dividends on portfolio securities are received and your rights exercised. It's easy to purchase and redeem mutual fund shares, either directly online or with a phone call. 5. Quick, Personalized Service.

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Most funds now offer extensive websites with a host of shareholder services for immediate access to information about your fund account. Or a phone call puts you in touch with a trained investment specialist at a mutual fund company who can provide information you can use to make your own investment choices, assist you with buying and selling your fund shares, and answer questions about your account status.
6. Ease of Investing You may open or add to your account and conduct transactions or business with the fund by mail, telephone or bank wire. You can even arrange for automatic monthly investments by authorizing electronic fund transfers from your checking account in any amount and on a date you choose. Also, many of the companies featured at this site allow account transactions online.
7. Total Liquidity, Easy Withdrawal You can easily redeem your shares anytime you need cash by letter, telephone, bank wire or check, depending on the fund. Your proceeds are usually available within a day or two.
8. Life Cycle Planning With no-load mutual funds, you can link your investment plans to future individual and family needs -- and make changes as your life cycles change. You can invest in growth funds for future college tuition needs, then move to income funds for retirement, and adjust your investments as your needs change throughout your life. With no-load funds, there are no commissions to pay when you change your investments.
9. Market Cycle Planning For investors who understand how to actively manage their portfolio, mutual fund investments can be moved as market conditions change. You can place your funds in equities when the market is on the upswing and move into money market funds on the downswing or take any number of steps to ensure that your investments are meeting your needs in changing market climates. A word of caution: since it is impossible to predict what the market will do at any point in time, staying on course with a long-term, diversified investment view is recommended for most investors.

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10. Investor Information Shareholders receive regular reports from the funds, including details of transactions on a year-to-date basis. The current net asset value of your shares (the price at which you may purchase or redeem them) appears in the mutual fund price listings of daily newspapers. You can also obtain pricing and performance results for the all mutual funds at this site, or it can be obtained by phone from the fund.
11. Periodic Withdrawals If you want steady monthly income, many funds allow you to arrange for monthly fixed checks to be sent to you, first by distributing some or all of the income and then, if necessary, by dipping into your principal.
12. Dividend Options You can receive all dividend payments in cash. Or you can have them reinvested in the fund free of charge, in which case the dividends are automatically compounded. This can make a significant contribution to your long-term investment results. With some funds you can elect to have your dividends from income paid in cash and your capital gains distributions reinvested.
13. Automatic Direct Deposit You can usually arrange to have regular, third-party payments -- such as Social Security or pension checks -- deposited directly into your fund account. This puts your money to work immediately, without waiting to clear your checking account, and it saves you from worrying about checks being lost in the mail.
14. Recordkeeping Service With your own portfolio of stocks and bonds, you would have to do your own recordkeeping of purchases, sales, dividends, interest, short-term and long-term gains and losses. Mutual funds provide confirmation of your transactions and necessary tax forms to help you keep track of your investments and tax reporting.

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15. Safekeeping When you own shares in a mutual fund, you own securities in many companies without having to worry about keeping stock certificates in safe deposit boxes or sending them by registered mail. You don't even have to worry about handling the mutual fund stock certificates; the fund maintains your account on its books and sends you periodic statements keeping track of all your transactions.
16. Retirement and College Plans Mutual funds are well suited to Individual Retirement Accounts and most funds offer IRA- approved prototype and master plans for individual retirement accounts (IRAs) and Keogh, 403(b), SEP-IRA and 401(k) retirement plans. Funds also make it easy to invest -- for college, children or other long-term goals. Many offer special investment products or programs tailored specifically for investments for children and college.
17. Online Services The internet provides a fast, convenient way for investors to access financial information. A host of services are available to the online investor including direct access to no-load companies.
18. Sweep Accounts With many funds, if you choose not to reinvest your stock or bond fund dividends, you can arrange to have them swept into your money market fund automatically. You get all the advantages of both accounts with no extra effort.
19. Asset Management Accounts These master accounts, available from many of the larger fund groups, enable you to manage all your financial service needs under a single umbrella from unlimited check writing and automatic bill paying to discount brokerage and credit card accounts.
20. Margin Some mutual fund shares are marginable. You may buy them on margin or use them as collateral to borrow money from your bank or broker. Call your fund company for details.

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Demerits of Mutual Funds
1. Professional Management.
Did you notice how we qualified the advantage of professional management with the word "theoretically"? Many investors debate whether or not the so-called professionals are any better than you or I at picking stocks. Management is by no means infallible, and, even if the fund loses money, the manager still takes his/her cut. We'll talk about this in detail in a later section.
2. Costs.
Mutual funds don't exist solely to make your life easier - all funds are in it for a profit. The mutual fund industry is masterful at burying costs under layers of jargon. These costs are so complicated that in this tutorial we have devoted an entire section to the subject.
3. Dilution.
It's possible to have too much diversification. Because funds have small holdings in so many different companies, high returns from a few investments often don't make much difference on the overall return. Dilution is also the result of a successful fund getting too big. When money pours into funds that have had strong success, the manager often has trouble finding a good investment for all the new money.
4. Taxes.
When making decisions about your money, fund managers don't consider your personal tax situation. For example, when a fund manager sells a security, a capital-gains tax is triggered, which affects how profitable the individual is from the sale. It might have been more advantageous for the individual to defer the capital gains liability.

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Systematic Investment Plan
What is an SIP?
SIP, also known as Regular Savings Plan (RSP) in some countries, allows you to invest a fixed amount at pre defined frequencies in mutual funds. A bank / post office recurring deposit is the only other investment option that is similar to SIP. There are basically two options that an investor could take when they are making investments, one would be to invest lump sum into mutual funds and the other would be to invest using an SIP. The following are some of the benefits associated with investing in an SIP: SIP is actually a Systematic Investment Plan of investing in Mutual Fund. It is specially designed for those who aim to build wealth over a long period and want a better future for him and their dependants. The investment in a Mutual fund can be done in two ways. First way is one time payment i.e. making payment to a fund at once and gets the units of the fund as per the Net Asset Value (NAV) of the fund on that day. A person wishes to invest in a fund Rs. 24,000/- . On the day of Investment, the NAV of the fund was Rs. 10/-. He gets 2400 units @ Rs. 10/- per unit. The other way of investment is making payment to the fund periodically, which is termed as Mutual Fund SIP. When you commit to invest a fixed amount monthly in a fund, it is called as Systematic Investment. It is actually beneficial for those investors who wish to invest a large amount in a fund and wishes to create a large chunk of wealth for long term but due to financial constraints are able to do so. The SIP provides them a way to invest in the fund of their choice in installments. Eg. A person wishes to invest Rs. 24000/- in a fund but due to other obligations, it is not possible for him to invest such an amount in a fund. He takes the SIP route and contributes to the fund Rs. 2000/- monthly for a year. At the end of the year, he’ll have invested Rs. 24,000/- in the fund. When the NAV is high, he will get the fewer units and when the NAV is low, he’ll get the more units. So, he’ll get the benefit of averaging through the SIP route. The NAV in the first month was Rs. 10/-, he’ll get 200 units in the first month. The NAV in the second month was Rs. 9.50/-, he’ll get 210.52 units in second month The NAV for the following month was Rs. 10, he’ll get 200 units in the next month So, at the end of the year he may get more units as compared to the units he’ll get through single investment. Systematic investment plans are a systematic and disciplined approach to investment and wealth creation. Instead of making a large investment at one time, in SIP you can invest small sums at regular intervals thus creating a habit of regular savings. If you are a big spender and find your expenditures are more than your earnings then go for SIP mutual funds. This will force you to spend at least some part of your earnings every month. Mutual

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funds are a very safe way of investing money and SIP mutual funds are even better. These are perfect solutions to most of us who cannot afford to make a large investment at one go. This is a good way to save for your child's education, marriage or comfortable retirement for you and your spouse. The lowest start up investment amount is 500 rupees per month which is affordable by most people.
State Bank of India is one of the most trusted public sector banks in India. If you are a beginner in investment then SBI SIP plans may be good option for you. Here are some SBI SIP mutual funds available. Magnum Equity Fund - Minimum application of thousand rupees is needed and SIP is Rs. 500/month for 12 months.
Magnum Tax Gain - Minimum application amount is Rs 500 and minimum SIP amount is Rs.500/month for12 months Magnum Index Fund - Minimum SIP amount is Rs.500/month for12 months Magnum Sector Funds Umbrella - Minimum investment amount is Rs. 2000 per sector and minimum SIP amount is Rs.500/month for12 months Magnum Global Fund - Minimum SIP amount is Rs.500/month for12 months Magnum Midcap Fund - Minimum SIP amount is Rs.500/month for12 months Magnum Mutlicap Fund - Minimum SIP amount is Rs.500/month for12 months Blue Chip Fund - Minimum investment - Rs. 5000 and in multiples of Rs. 1000. SBI mutual funds, has launched equity-based Micro Systematic Investment Plan (Micro SIP) aimed at getting in low income households in rural and semi-urban areas to benefit from the long-term investment in ‘Equity’ as an asset class. This plan will be called SBI Chota SIP. For monthly investment as low as Rs. 100, investors from low-income group as well as investors who intend to invest small portion of their savings would now be able to participate in capital markets and be a part of India growth story. Micro SIP facility will be available in respect of four equity diversified schemes of SBI Mutual fund with effect from April 15, 2009. They are Magnum Balanced Fund, Magnum Multiplier Plus Scheme 93, Magnum Sector Funds Umbrella-Contra fund, and SBI Blue Chip fund. The minimum investment amount will be Rs.100 and multiples of Rs.50/- thereof. The minimum redemption amount will be Rs.500/-. Minimum tenure of SIP will be 5 years.

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Systematic Investment Plan is the best option for retail investors to invest in Mutual Funds. SBI Mutual Fund is one of the best performing mutual fund company in India. The investors feel more comfortable in SBI SIP plan. You can make a SIP plans comparison and find the best SBI SIP fund.
There are many reasons for the investors feeling that SBI SIP fund is the best systematic investment plan in india. Most of the schemes under SBI Systematic investment plan has been generating returns more consistently. If you check the returns for most of the SIP plans, they are generating consistent returns for the past 6 months, 1 year and 3 years. This would prove that the SBI schemes are performing well than the funds launched by the other companies.
The minimum amount that has to be paid every month is Rs 500. Recently SBI has launched another fund "SBI Chotta SIP Scheme" in which the minimum investment amount is Rs 100. This scheme was introduced to encourage more retail participation. The low income people will be more benefited from this scheme as this type of investment is similar to investing in a recurring deposit and they can get the benefits of the stock markets.
SBI Chota SIP:
Recently SBI has launched micro systematic investment plan called "SBI Chota SIP", where you can make a minimum payment of Rs 100 every month. This helps the low income people in the rural areas to invest their money in the equity. There is also SIP auto debit facility for this plan. If you have opted for this option, then your monthly installment will be withdrawn automatically from your bank savings account each month. You can get the sip application form from the various SBI Mutual fund offices available all over India or in the designated state bank of india branches.
You have to fill the form and submit a PAN Card copy along with the application form. If you apply for a sip auto debit facility, you should also fill a authorization form for the banks. Once the application form is processed, you will get a statement indicating the number of units allotted for you and also the price at which it is allotted. This statement you will get every month when the monthly payments are sent from the bank and credited to the fund account. The price at which the new units are allotted will change depending on the latest NAV.

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CHAPTER - 02
RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY
A Market Research was performed to find out the actuality from the investors about what they think about the various Investment Options. It was done to find out the investment patterns and behavior of the people i.e. how much they invest, what are the reasons behind their investments, and where they invest.
Thus a questionnaire was devised to fetch the above mentioned information from the investors. Most of the questions in the questionnaires were objective in nature which helped the people to fill it with utmost ease. The sample size for the research was 100, which included all the classes of people aged 18 and above. The questionnaire devised for the market research is attached to the report as Annexure I.
Each question of the questionnaire is discussed on a separate page and the results are explained with the help of graphs.
Data sources:
Research is totally based on primary data. Secondary data can be used only for the reference. Research has been done by primary data collection, and primary data has been collected by interacting with various people. The secondary data has been collected through various journals and websites and some special publications of SBI .

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Sampling:
 Sampling procedure:
The sample is selected in a random way, irrespective of them being investor or not or availing the services or not. It was collected through mails and personal visits to the known persons, by formal and informal talks and through filling up the questionnaire prepared. The data has been analyzed by using the measures of central tendencies like mean, median, mode. The group has been selected and the analysis has been done on the basis statistical tools available.
 Sample size:
The sample size of my project is limited to 100 only. Out of which only 75 people attempted all the questions. Other 25 not investing in MFs attempted only 2 questions.
 Sample design:
Data has been presented with the help of bar graph, pie charts, line graphs etc.
 Limitation of the study:
 Time limitation.
 Research has been done only at southern Jaipur.
 Some of the persons were not so responsive.
 Possibility of error in data collection.
 Possibility of error in analysis of data due to small sample size.

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RESEARCH METHODOLOGY TABLE
Universe
DEHRADUN. Rajpur Road, cantt Area
Sample size
100 customer
Sample unit
Customers visiting at SBI bank
Sampling technique Technique
Convenience sampling
Research design
Descriptive
Collection of data
Primary data through Questionnaires and interaction with customers
Secondary data
Internet.
Duration
60 Days

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CHAPTER – 03
Objective & Scope of Study

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Objective & Scope of Study
Objective of research:
1. To find out the Preference of the investors for Asset Management of company.
2. To know the preference of the portfolios.
3. To know why one has invested in SBI Mutual Funds.
4. To find out the most preference channel.
5. To find out investors interest regarding SBI mutual fund. 6. To analyze the comparative study between other leading mutual funds in the present market
Scope of the study:
A large number of new player have entered in the market and trying to gain market share in this rapidly improving market.
The research was carried on in Dehradun city. I have been send at one branch of SBI (State bank of India) where I completed my project work. I surveyed on my Project Topic “INVESTORS PERCEPTION ABOUT INVESTMENT IN MUTUAL FUND” on the visiting to individual & business man.
The study will help to know the interest & preferences of the customers, regarding portfolio, mode of investment, option, getting return they prefer.

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CHAPTER – 04
ANALYSIS & INTERPRETATION OF THE DATA

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ANALYSIS & INTERPRETATION OF THE DATA
1.Investor age distribution
FINDINGS
Out of 100 investors 15% investors are below the age of 30 years, 45% investors are between 30-40 years 40% investors are above the age of 40 years.
2. Investor Qualification
Graduation/PG
60
Under Graduate
15
Others
45
15%
45%
40%
Age Distribution
Below 30
30-40
40 Above

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FINDINGS:
Out of 100 investors 60% are graduate, 15% are under graduate & 15% are others.
3. Occupations of investor
Govt. Ser
40
Pvt. Ser
20
Business
20
Agriculture
4
Others
16
60%
15%
25%
Qualification
Graduation
Under Graduation
Other
0
5
10
15
20
25
30
35
40
Govt.
Service
Pvt. Sec
Business
Agriculture
Other
40
20
20
4
16
Occupation
Occupation

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FINDINGS:
Out of 100 investor 40 are in Govt. sector ,20 are in Pvt sector, 20 are in own business, 4 from agriculture ,16 investor are from various sectors
4. Income distribution of investor
Below 100,000
10
100,000-500,000
48
500,000-10,00,000
32
Above 10,00,000
10
FINDINGS:
Out of 100 investor the income of 10 investor is below 100,000 , 48 investor’s income is between 100,000-500,000 , 32 investor income is between 500,000-10,00,000 , & 10 investor has their income greater than .
5. Customer preference about type of investment
Fixed Deposit
25
Insurance
15
Mutual Funds
30
Post Office/NSE
3
Share/Debenture
5
Gold/Silver
7
Real Estate
15
0%
20%
40%
60%
80%
100%
Below
100,000
100,000-
500,000
500,000-
10,00,000
Above
10,00,000
Monthly Salary
10
48
32
10
Monthly Salary

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FINDINGS:
Out of 100 investor 30% are investing in Mutual funds, 15% are investing in Insurance 25% are investing in Fixed deposits, 7% are in investing in gold,15% are investing in real estate ,5% investing in share and debenture, & other are investing in other instruments.
6. Factor affecting while investing
Liquidity
15
Low Risk
20
High Return
60
Trust
5
FD 25%
Insurance 15%
Mutual Funds 30%
Post Office/NSE 3%
Share/Debentures 5%
Gold/Silver 7%
Real Estate 15%
Other 27%
Kind Of Investment

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FINDINGS:
Out of 100 investor 60% are investing due to high return, 20% are invest due to low risk, 15% are investing due to liquidity,& 5% due to Trust in SBI.
7. Awareness regarding mutual funds
15%
20%
60%
5%
Factor Affecting Investment
Liquidity
Low Risk
High Return
Trust
70%
30%
Awareness
Aware
Not aware
Aware
70
Not Aware
30

63. Page | 63
FINDINGS:
Out of 100 investor 70% are aware towards mutual funds, 30% are not aware.
8. Medium to know about mutual funds
Advertisement
15
Peer Group
10
Banks
35
Financial Advisors
10
FINDINGS
Out of those who invest in mutual funds( i.e 70 investor), 50% are know about mutual funds through banks, 14% are from financial advisor, 22% are know through advertisement, & 14% from peer groups
22%
14%
50%
14%
Medium to know about M.F
Advertisment
Peer Group
Banks
Financial Advisor

64. Page | 64
9. Invested in Mutual Fund
Invested
30
Not Invested
45
FINDINGS:
Out of 70 investor 60% are investing & 40% are not investing.
10. Reason for not investment in mutual funds
Not Aware of MF
30
High Risk
15
Not any specific reason
0
40%
60%
Investment
Invested
Not invested
0
10
20
30
Not aware
High risk
Not any
specific
reason
Reason for not investment in MF, 0
Axis Title
Reason for not investment in MF

65. Page | 65
FINDINGS:
Out of those who don’t invest in MF 30 investor are not aware of mutual funds,15 are not investing due to high market risk
11. Which mutual fund select while investing
SBI Mutual Funds
15
UTI
4
HDFC
6
Reliance
2
Kotak
3
Other
0
FINDINGS:
Out of 30 investor 50% investor are investing in SBI MF, 20% investor are investing in HDFC, 13% are in UTI, 7% are in reliance,10% are in kota
50%
13%
20%
7%
10%
0%
In which MF you invested
SBI MF
UTI
HDFC
Reliance
Kotak
Other

66. Page | 66
12. If invested in SBIMF, you do so because
SBIMF is associated with State Bank of India.
6
They have a record of giving good returns year after year.
7
Agent’ Advice
2
FINDINGS:
Out of those who investing in SBI MF (i.e 15 investor) 40% are investing in sbi due to high return,47% are investing due to the name of sbi & 13% are investing from agent advice.
13. NOT invested in SBIMF, you do so because
You are not aware of SBIMF.
8
SBIMF gives less return compared to the others.
4
Agent’ Advice
3
40%
47%
13%
13%
If invested in SBI MF Because
Because of SBI Name
Give high return
Agent advice

67. Page | 67
FINDINGS:
Out of 15 investor 53% investor are not aware, 27% investor are investing due to less return & 20% are other not specific reason.
14. to invest your money in asset management co. which AMC will you prefer?
Assets Management Co.
SBIMF
30
UTI
10
Reliance
15
HDFC
10
Kotak
12
ICICI
3
Not aware 53%
Less return 27%
Agent advice 20%
Other 20%
If Not invested why?

68. Page | 68
FINDINGS:
Out of 80 investor 30 investor are preference sbi AMC, 10 are prefer UTI, 15 are prefer reliance, 10 are preference hdfc, 12 investor prefer Kodak & 3 are prefer ICICI.
15. Which Channel will you prefer while investing in Mutual Fund
Financial Advisor
15
Banks
40
AMC
15
FINDINGS:
Out of 70 investor 57% investor are investing through banks, 21% are from AMC, & 22% are from financial adviser.
SBI MF
UTI
Reliance
HDFC
Kotak
ICICI
AMC Preference
30
10
15
10
12
3
0
10
20
30
40
AMC Preference
22%
57%
21%
Channel for investing in MF
Financial Advisor
Bank
AMC

69. Page | 69
16. mode of investment will you prefer
One Time Investment
30
Systematic Investment Plan (SIP)
40
FINDINGS:
Out of 70 investor 57% investor are investing in SIP, & 43% investor are investing one time.
17. type of funds would choose
Having only debt portfolio
15
Having debt & equity portfolio.
20
Only equity portfolio
35
43%
57%
57%
Mode
One time investment
SIP

70. Page | 70
FINDINGS:
Out of 70 investor 50% investor are investing in debt& equity portfolio, 29% are investing in hybrid fund, 21% investor are investing in dept portfolio
18. like to receive the returns every year
Dividend payout
10
Dividend re-investment
15
Growth in NAV
45
FINDINGS:
Out of 70 investor 45 investor are like to receive return on growth in NAV, 15 investors like to receive dividend re-investment, & 10 investors like to receive dividend payout.
21%
29%
50%
50%
Type of funds
Debt portfolio
Hybread fund
Equity portfolio
0
10
20
30
40
50
Divident payout
Divident re-
investment
Growth in NAV
10
15
45
Series1

71. Page | 71
CHAPTER – 05
FINDINGS

72. Page | 72
FINDINGS
1. According to my survey in Dehradun maximum numbers of investors falls in the age group of 30-40 years. The second most Investors were in the age group of above 40 years and the least were in the age group of below 30 years.
2. According to my research in Dehradun most of the Investors were Graduate or Post Graduate and below HSC there were very few in numbers.
3. In annual Income group, between 100,000-500,000 were more in numbers invested in mutual fund, the second most were in the Income group between Rs.5-10lakh and the least were in the group of below Rs. 1lakh.
4. Deposits, Only 60% Respondents invested in Mutual fund.
5. Mostly Respondents preferred High Return while investment, the second most preferred Low Risk then liquidity and the least preferred Trust.
6. Among 100 Respondents only 60% had invested in Mutual Fund and 40% did not have invested in Mutual fund.
7. Most of the investors did not invested in SBIMF due to unawareness of SBIMF, the second most due to Agent’s advice and rest due to Less Return.
8. Out of 70 people, 43% preferred One Time Investment and 57% preferred SIP out of both type of Mode of Investment.
9. The most preferred Portfolio was Equity, the second most was Balance (mixture of both equity and debt), and the least preferred Portfolio was Debt portfolio.
10. Maximum Number of Investors Preferred Growth Option for returns, the second most preferred Dividend Payout and then Dividend Reinvestment.

73. Page | 73
CHAPTER – 06
CONCLUSION

74. Page | 74
CONCLUSION
The project that I undertook in my MUTUAL FUND provided me a good experience of Investment Avenues like Mutual Funds, Insurance, Fixed Deposits and related activities. It was a good experience for me as it helped me enhance my knowledge as well as gave a good industry exposure for the period which would definitely prove to be very useful at the time of placements. The complete project helped me gain knowledge and at the same time it was very beneficial for the company.
The study performed using the historical data will help the company in two ways. Firstly, it would let the company know which of the funds under the given category works well and which does not. It can design certain strategies for the funds which are still underperforming and are in their nascent stages. Secondly, it would help the organization, the financial consultants and the marketing team to provide a strategy for the investors who can now easily decide where to invest and where not to.
The Market Research performed gave an insight of the actual investors, their investment behavior and their investment trends which would again help the company to make correct strategies to attract more customers and provide them with what they are comfortable with.
Summing up, I am thankful to the Company and the Project that gave me an opportunity where I could learn new things, enhance my knowledge, gain some industry exposure and at the same time, do something that could be beneficial for the company and the investors.

75. Page | 75
RECOMMENDATIONS AND SUGGESTIONS
a. To regulate entry and exit loads effectively as it creates a lot of confusion during actual settlement of costs and bills.
b. To better operations management so as to reduce the time lag and improve customer feedback.
c. To improve market penetration by targeting not only metros but mini-metros and smaller towns more effectively.
d. To come up with more innovative schemes and products so as to expand over the largest customer base as possible.
e. The most vital problem spotted is of ignorance. Investors should be made aware of the benefits. Nobody will invest until and unless he is fully convinced. Investors should be made to realize that ignorance is no longer bliss and what they are losing by not investing.
f. Mutual funds offer a lot of benefit which no other single option could offer. But most of the people are not even aware of what actually a mutual fund is? They only see it as just another investment option. So the advisors should try to change their mindsets. The advisors should target for more and more young investors. Young investors as well as persons at the height of their career would like to go for advisors due to lack of expertise and time.
g. Mutual Fund Company needs to give the training of the Individual Financial Advisors about the Fund/Scheme and its objective, because they are the main source to influence the investors.
h. Before making any investment Financial Advisors should first enquire about the risk tolerance of the investors/customers, their need and time (how long they want to invest). By considering these three things they can take the customers into consideration.
i. Younger people aged under 35 will be a key new customer group into the future, so making greater efforts with younger customers who show some interest in investing should pay off.

76. Page | 76
j. Customers with graduate level education are easier to sell to and there is a large untapped market there. To succeed however, advisors must provide sound advice and high quality.
k. Systematic Investment Plan (SIP) is one the innovative products launched by Assets Management companies very recently in the industry. SIP is easy for monthly salaried person as it provides the facility of do the investment in EMI. Though most of the prospects and potential investors are not aware about the SIP. There is a large scope for the companies to tap the salaried persons.

77. Page | 77
BIBLIOGRAPHY
Consulting various reference points on the aforementioned topics became pertinent. A list of such references is provided as follows:
References:
a. direct interaction with bank customers
b. Brochures of product offerings of SBI MUTUL FUND.
c. www.SBIMF.com
d. www.mutualfundsindia.com
e. www.bseindia.com
f. www.nseindia.com
g. www.investopedia.com

78. Page | 78
ANNEXURE
QUESTIONNAIRE

79. Page | 79
QUESTIONNAIRE
A study of preferences of the investors for investment in mutual funds.
1. Personal Details:
(a). Name:-
(b). Add: - Phone:-
(c). Age:-
(d). Qualification:-
Graduation/PG
Under Graduate
Others
(e). Occupation. Pl tick (√)
Govt. Ser
Pvt. Ser
Business
Agriculture
Others
(g). What is your monthly family income approximately? Pl tick (√).
Below 100,000
1
100,000-500,000
500,000-10,00,000
Above 10,00,000
2. What kind of investments you have made so far? Pl tick (√). All applicable.
Fixed Deposit
Insurance
Mutual Funds
Post Office/NSE
Share/Debenture
Gold/Silver
Real Estate

80. Page | 80
3. While investing your money, which factor will you prefer?
.
Liquidity
Low Risk
High Return
Trust
4. Are you aware about Mutual Funds and their operations? Pl tick (√). Yes No
Aware
Not Aware
5. If yes, how did you know about Mutual Fund?
Advertisement
Peer Group
Banks
Financial Advisors
6. Have you ever invested in Mutual Fund? Pl tick (√). Yes No
Invested
Not Invested
7. If not invested in Mutual Fund then why?
Not Aware of MF
High Risk
Not any specific reason
8. If yes, in which Mutual Fund you have invested? Pl. tick (√). All applicable.
SBI Mutual Funds
UTI
HDFC
Reliance
Kotak
Other

81. Page | 81
9. If invested in SBIMF, you do so because (Pl. tick (√), all applicable).
SBIMF is associated with State Bank of India.
They have a record of giving good returns year after year.
Agent’ Advice
10. If NOT invested in SBIMF, you do so because (Pl. tick (√) all applicable).
You are not aware of SBIMF.
SBIMF gives less return compared to the others.
Agent’ Advice
11. When you plan to invest your money in asset management co. which AMC will you prefer?
Assets Management Co.
SBIMF
UTI
Reliance
HDFC
Kotak
ICICI
12. Which Channel will you prefer while investing in Mutual Fund?
Financial Advisor
Banks
AMC
13. When you invest in Mutual Funds which mode of investment will you prefer? Pl. tick (√).
One Time Investment
Systematic Investment Plan (SIP)

82. Page | 82
14. When you want to invest which type of funds would you choose?
Having only debt portfolio
Having debt & equity portfolio.
Only equity portfolio
15. How would you like to receive the returns every year? Pl. tick (√).
Dividend payout
Dividend re-investment
Growth in NAV