Achieving sustainable competitive advantage

1. Group3, January 2009 Yi Xiong 70380 Qifeng Pan 70375 Muhammad Faraz Khan 70388 Jae Won Jung 70371 The Future of Competition Value -Creating Networks Prabakar Kothandaraman David T.Wilson

5. Core capabilities and google example Core c o mpetencies are ability to deliver high performance in technology and business process and gives great potential on market offerings. Google example: Google’s Infrastructure is its core competencies that allows google to capture world market by giving different effective services

6. Relationships A network of alliance firms who contribute their diff e rent level of capabilities to add significant value in market offering.

8. Scope Range for studying the value network: from basic new material to finish product. Depth Granularity of the analysis of the activities with in the value network. Competitive Environment Comparison of market offering with competitor product

9. Bum Kun, Cha (Cha-Boom) The most successful Korean soccer player in Germany in the `80s 308 games, 98 goals (approximately 1 goal per 3 games) Led his team to two winning of UEFA Cup He was able to be a great player in the history of Bundesliga, because he knew how to compete with other soccer players. “ Cha-Boom is the greatest hero in my soccer life” – Luis Figo “ When I was a boy, I grew up with watching Cha-Boom, and I really wanted to be a soccer player like him” - Michael Owen

10. Find and create core capability – goaling, passing, dribbling, running and understanding the strategy in soccer Bulild cooperative relationships with key partners – communicate with forward, midfield and defense line, understand and use the players’ network Create superior customer value – make a goal with partners and deliver enjoyment to your fans An Individual player can not do all thing in a soccer field! How to compete with other soccer players?

11. Thank you for your attention. Questions and comments, please.

12. Resources http://www.scribd.com/doc/2308683/Case-2-Group-9 http://gigaom.com/2007/12/04/google-infrastructure/ http://lonesailor.files.wordpress.com/2006/04/google-puzzle.png http://www.ramsyastro.com/soccerformation.htm