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RETAIL 2.0 – A DIFFERENT PERSPECTIVE FUTURE LAB
IN A TRADITIONAL RETAIL MARKET … I WOULD TALK ABOUT FUTURE LAB MIX & MATCH CONSUMERS
IN A TRADITIONAL RETAIL MARKET … I WOULD TALK ABOUT FUTURE LAB MULTI-CHANNEL RETAILING
POP  Systems Online I MIGHT EVEN TALK ABOUT FUTURE LAB IF I WAS IN A TRADITIONAL RETAIL MARKET …
BUT NOT IN ROMANIA FUTURE LAB
RETAIL IN EMERGING MARKETS COPY MODIFY CREATE Introduce global formats that already exist  Modify existing concepts to better match local needs Develop new concepts, targeting specific local segments and needs DEGREE OF INNOVATION FUTURE LAB
DRIVING IN FROM THE AIRPORT FUTURE LAB Baneasa Shopping City Metro Cash & Carry – Selgros – Cora – Plus Discount – Auchan – Real – Spar – BauMax Tekzen – Brithaus – Hornbach – Inditex (Zara, Massimo Dutti )
BUT THIS IS JUST THE BEGINNING FUTURE LAB
MONEY,  MONEY,  MONEY Turnover of Retail Trade in Romania 2001-2007, 2010 (€ billions) FUTURE LAB ,[object Object],[object Object],[object Object],The Good News
THE RETAIL MACHINES ARE COMING FUTURE LAB The Bad News
THOSE PRESENT WILL ROLL-OUT BEYOND BUCHAREST FUTURE LAB The Bucharest Carrefour is currently the third most visited in the world 2008 - New stores in Oradea, Arad, Pitesti, Suceava, Iasi and Bucharest
DECLARED ENTRANTS  2008-2009 DECLARED ENTRANTS 2008 FUTURE LAB
By 2010 it is expected that there will be an additional ten commercial centres (malls) built in Bucharest alone, but also throughout Romania in cities > 100,000 inhabitants  Source: Euromonitor, March 2008 AND THE REST WILL FOLLOW FAST FUTURE LAB
IN WHICH OUTLET OPERATORS CAN’T BE FAR BEHIND FUTURE LAB
FUTURE LAB In some retail sectors, mostly grocery, such as hypermarkets, supermarkets and discounters, leaders are multinational players. In durable goods, pharmacies and furniture retail local players  currently hold the lion’s share.  In very fragmented segments, such as clothing and footwear retail or leisure and personal goods, there is no clear cut leader.  However, this situation is likely to change in the future, as a large amount of foreign investment is expected to come.  Source: Euromonitor, Retailing in Romania, 2008 IN 5 YEARS ROMANIA WILL EXPERIENCE 20 YEARS OF RETAIL REVOLUTION
FIRST, ACCEPT THAT RESISTANCE “IS” FUTILE
THEN, GO TO WORK FUTURE LAB
BRANDS Be the first to become friendly with your new customers Help your existing distribution to « make the jump » Pro-actively say goodbye to those who can’t or won’t innovate. RETAILERS/INVESTORS Be first to bring a (modified) format into the market Come with something « unique » which internationals can’t offer Get out of the way and sell as expensive as possible. FUTURE LAB THEN, GO TO WORK
FUTURE LAB RETAIL STRATEGIC POSITIONING FRAMEWORK Source: IBM Business Consulting Services – The Retail Divide, 2004 Products Solutions Basic Needs Self Expression Needs Alignment THE RETAILERS THAT WILL MAKE IT… Selling proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THOSE WHO CAN’T MAKE UP THEIR MIND “WILL DIE” FUTURE LAB
YOUR 4 STEP ACTION PLAN FUTURE LAB
1. GET ON A PLANE TO LEARN AND NETWORK FUTURE LAB
2.  IMPORT – SKILLS, IDEAS, FORMATS FUTURE LAB
3.  SECURE AND TRAIN THE BEST PEOPLE
4.  INNOVATE LIKE ONLY ROMANIANS CAN COPY MODIFY CREATE Introduce global formats that already exist  Modify existing concepts to better match local needs Develop new concepts, targeting specific local segments and needs DEGREE OF INNOVATION FUTURE LAB
POP  Systems Online SO YES, THIS PM WE WILL HAVE SOME THOUGHTS ON FUTURE LAB
FUTURE LAB Source: IBM Business Consulting Services – The Retail Divide, 2004 BUT WE WILL START WITH INNOVATION FROM A STRATEGIC PERSPECTIVE And to be more precise: « customer centric retail innovation »
FUTURE LAB COPY MODIFY CREATE DEGREE OF INNOVATION Turnover of Retail Trade in Romania 2001-2007, 2010 (€ billions) ROMANIA IS ON THE VERGE OF SOMETHING BIG
FUTURE LAB THOSE WHO INNOVATE WIN
FUTURE LAB THE CHOICE IS YOURS
FUTURE LAB

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Romanian Retail 2.0

  • 1. RETAIL 2.0 – A DIFFERENT PERSPECTIVE FUTURE LAB
  • 2. IN A TRADITIONAL RETAIL MARKET … I WOULD TALK ABOUT FUTURE LAB MIX & MATCH CONSUMERS
  • 3. IN A TRADITIONAL RETAIL MARKET … I WOULD TALK ABOUT FUTURE LAB MULTI-CHANNEL RETAILING
  • 4. POP Systems Online I MIGHT EVEN TALK ABOUT FUTURE LAB IF I WAS IN A TRADITIONAL RETAIL MARKET …
  • 5. BUT NOT IN ROMANIA FUTURE LAB
  • 6. RETAIL IN EMERGING MARKETS COPY MODIFY CREATE Introduce global formats that already exist Modify existing concepts to better match local needs Develop new concepts, targeting specific local segments and needs DEGREE OF INNOVATION FUTURE LAB
  • 7. DRIVING IN FROM THE AIRPORT FUTURE LAB Baneasa Shopping City Metro Cash & Carry – Selgros – Cora – Plus Discount – Auchan – Real – Spar – BauMax Tekzen – Brithaus – Hornbach – Inditex (Zara, Massimo Dutti )
  • 8. BUT THIS IS JUST THE BEGINNING FUTURE LAB
  • 9.
  • 10. THE RETAIL MACHINES ARE COMING FUTURE LAB The Bad News
  • 11. THOSE PRESENT WILL ROLL-OUT BEYOND BUCHAREST FUTURE LAB The Bucharest Carrefour is currently the third most visited in the world 2008 - New stores in Oradea, Arad, Pitesti, Suceava, Iasi and Bucharest
  • 12. DECLARED ENTRANTS 2008-2009 DECLARED ENTRANTS 2008 FUTURE LAB
  • 13. By 2010 it is expected that there will be an additional ten commercial centres (malls) built in Bucharest alone, but also throughout Romania in cities > 100,000 inhabitants Source: Euromonitor, March 2008 AND THE REST WILL FOLLOW FAST FUTURE LAB
  • 14. IN WHICH OUTLET OPERATORS CAN’T BE FAR BEHIND FUTURE LAB
  • 15. FUTURE LAB In some retail sectors, mostly grocery, such as hypermarkets, supermarkets and discounters, leaders are multinational players. In durable goods, pharmacies and furniture retail local players currently hold the lion’s share. In very fragmented segments, such as clothing and footwear retail or leisure and personal goods, there is no clear cut leader. However, this situation is likely to change in the future, as a large amount of foreign investment is expected to come. Source: Euromonitor, Retailing in Romania, 2008 IN 5 YEARS ROMANIA WILL EXPERIENCE 20 YEARS OF RETAIL REVOLUTION
  • 16. FIRST, ACCEPT THAT RESISTANCE “IS” FUTILE
  • 17. THEN, GO TO WORK FUTURE LAB
  • 18. BRANDS Be the first to become friendly with your new customers Help your existing distribution to « make the jump » Pro-actively say goodbye to those who can’t or won’t innovate. RETAILERS/INVESTORS Be first to bring a (modified) format into the market Come with something « unique » which internationals can’t offer Get out of the way and sell as expensive as possible. FUTURE LAB THEN, GO TO WORK
  • 19.
  • 20. THOSE WHO CAN’T MAKE UP THEIR MIND “WILL DIE” FUTURE LAB
  • 21. YOUR 4 STEP ACTION PLAN FUTURE LAB
  • 22. 1. GET ON A PLANE TO LEARN AND NETWORK FUTURE LAB
  • 23. 2. IMPORT – SKILLS, IDEAS, FORMATS FUTURE LAB
  • 24. 3. SECURE AND TRAIN THE BEST PEOPLE
  • 25. 4. INNOVATE LIKE ONLY ROMANIANS CAN COPY MODIFY CREATE Introduce global formats that already exist Modify existing concepts to better match local needs Develop new concepts, targeting specific local segments and needs DEGREE OF INNOVATION FUTURE LAB
  • 26. POP Systems Online SO YES, THIS PM WE WILL HAVE SOME THOUGHTS ON FUTURE LAB
  • 27. FUTURE LAB Source: IBM Business Consulting Services – The Retail Divide, 2004 BUT WE WILL START WITH INNOVATION FROM A STRATEGIC PERSPECTIVE And to be more precise: « customer centric retail innovation »
  • 28. FUTURE LAB COPY MODIFY CREATE DEGREE OF INNOVATION Turnover of Retail Trade in Romania 2001-2007, 2010 (€ billions) ROMANIA IS ON THE VERGE OF SOMETHING BIG
  • 29. FUTURE LAB THOSE WHO INNOVATE WIN
  • 30. FUTURE LAB THE CHOICE IS YOURS