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Large-Scale
Sport Events:
Influences on
Sport
Development
Outcomes
Alana Thomson
PhD Candidate
University of Technology, Sydney

SMAANZ
Conference, Melbourne, Australi
a
24th – 25th November, 2011
•   Background
•   Research Problem
•   Theoretical Framework
•   Conceptual Framework
•   Research Questions
•   Research Design
•   Findings
•   Discussion
•   Concluding Comments
• Large-scale sport events offer a range of outcomes for host
  cities

• Sport development outcomes are often used to encourage
  public support and justify government spending on these
  events

• Sport development:“policies, processes and practices that
  form an integral feature of work involved in providing
  sporting opportunities and positive sporting experiences”
  (Bramham & Hylton, 2008, p. 2)

• Assumption that sport events are a catalyst to get more
  people participating in sport more often
   – “trickle-down effect” (Hindson, Gidlow, & Peebles, 1994)
• There is limited research that supports the trickle-
  down effect

• There is limited understanding of the relationship
  between large-scale sport events and sport
  development outcomes

• Event leverage for economic, tourism and broader
  social outcomes:
   – importance of coordination and cooperation between
     organisations for achieving these broader outcomes (Chalip,
     2002, 2006; Chalip & Leyns, 2002; Kellet et. al., 2008; O’Brien, 2005, 2006,
     2007; O’Brien & Chalip, 2007, 2008; O’Brien & Gardiner, 2006)
• Interorganisational Network (ION) Theory (Benson, 1975;
     Hudson, 2004)
      – Organisational activities influenced by interrelationships
        between many organisations operating interdependently in a
        network

• Effectiveness of IONs based on 4 dimensions:
1.     Domain Consensus – agreement between organisations for scope and role
       of organisations within the ION;
2.     Ideological Consensus – agreement between organisations for nature of
       tasks presented, and the appropriate methods for tasks;
3.     Interorganisational Evaluation – perception of the value of work of one
       organisation by another organisation in the ION;
4.     Work Coordination – patterns of collaboration and cooperation between
       organisations to achieve effectiveness and efficiency.
C


                                             Domain
                     B
                                            Consensus


                 Event                                           A
               Organising
               Committee
                                            Ideological
                                                                Sport
                                            Consensus
                                                            Development
                                                              Outcomes
                                                            from a large-
    Key                         Key
Organisation                Organisation       Inter-        scale sport
                                           organisational       event
                                             Evaluation



                                              Work
                                           Coordination

                 D
• How can a large-scale sport event be used for
  sport development outcomes?
  – Identify the key organisations that impact on sport
    development outcomes from a sport event;
  – Establish how these key organisations conceptualise
    sport development from a sport event;
  – Examine the nature of the relationships that exist
    between these key organisations;
  – Investigate the factors that influence sport
    development outcomes from a sport event, at the:
     • organisational level; and
     • interorganisational network level.
• Case Study: Sydney 2009 World Masters Games
• Data collection: Documents (and Interviews)
• Data analysis: Open and Pattern Coding (Bazeley, 2007;
  Bryman, 2004)
   – sport development outcomes
Key Organisations
Event Organising       Sydney 2009 World Masters Games
Committee              Organising Committee (SWMGOC)
Relevant Government    NSW Premiers Department & Major
Departments            Event Board (bid phase and
                       legislation)
                       NSW Sport & Recreation (later NSW
                       Department of Communities)
Contracted Sport       28 sports included in the event: SSOs,
Organisations          NSOs and a Masters Sport Association
Event Governing Body   International Masters Games
                       Association (IMGA)
NSW      NSW
  Sport Development...     SWMGOC   Prem’s   Sport &   IMGA   Sport Orgs
                                     Dept      Rec

Encouraging Active
Lifestyles

Promotion of Sport
Participation

Enhance Capacity for
Sport Development

Legacy for Masters Sport
– Enhanced Capacity
NSW       NSW
  Sport Development...   SWMGOC       Prem’s    Sport &     IMGA      Sport Orgs
                                       Dept       Rec


                                                                      General
                                     Bid       General
Planned for...           Objective                        Objective   Objective/
                                     promise   Charter
                                                                      Mission


Strategies implemented... None       None      None       None        Limited



Outcomes evaluated...    None        None      None       None        Limited
• The preliminary findings show various ideas
  regarding what sport development outcomes
  were meant to be achieved through the Sydney
  World Masters Games
   – a lack of Domain Consensus

• Without Domain Consensus there is no shared
  vision by which to guide organisational efforts to
  meet a common goal

• As a result, sport development outcomes are
  adhoc, or become missed opportunities
Conclusions                Future Research
• To realise sport         • Investigate relationships
  development outcomes       between key
  from large-scale sport     organisations and
  events:                    broader network
  – Shared vision;           influences
  – Responsibility; and
  – Coordination
•   Bazeley, P. (2007). Qualitative data analysis with NVivo. London: Sage.
•   Benson, J. (1975). The Interorganizational Network as a Political Economy. Administrative Science Quarterly, 20, 229-249.
•   Bramham, P., & Hylton, K. (2008). Introduction. In K. Hylton & P. Bramham (Eds.), Sports Development: Policy, process
    and practice (2 ed., pp. 1-9). Oxon: Routledge.
•   Bryman, A. (2004). Social Research Methods (2nd ed.). Oxford: Oxford University Press.
•   Chalip, L. (2002). Using the Olympics to optimise tourism benefits: University lecture on the Olympics [online article].
    Retrieved from http://olympicstudies.uab.es/lec/pdf/chalip.pdf
•   Chalip, L. (2006). Towards Social Leverage of Sport. Journal of Sport & Tourism, 11(2), 109-127.
•   Chalip, L., & Leyns, A. (2002). Local Business Leveraging of a Sport Event: Managing an Event for Economic Benefit.
    Journal of Sport Management, 16, 132-158.
•   Hindson, A., Gidlow, B., & Peebles, C. (1994). The "trickle-down" effect of top-level sport: myth or reality? A case study
    of the Olympics. Australian Journal of Leisure Recreation, 4, 16-24.
•   Hudson, B. (2004). Analysing Network Partnerships. Public Management Review, 6(1), 75-94.
•   Kellett, P., Hede, A. M., & Chalip, L. (2008). Social Policy for Sport Events: Leveraging (Relationships with) Teams from
    other Nations for Community Benefit. European Sport Management Quarterly, 8(2), 101-121.
•   O'Brien, D. (2005). Strategic Business Leveraging of a Mega Sport Event: The Sydney 2000 Olympic Games Experience.
    Australia: The Sustainable Tourism Cooperative Research Centre; Australian Government,.
•   O'Brien, D. (2006). Event Business Leveraging: The Sydney 2000 Olympic Games. Annals of Tourism Research, 33(1), 240-
    261.
•   O'Brien, D. (2007). Points of leverage: maximising host community benefit from a regional surfing festival. European
    Sport Management Quarterly, 7(2), 141-165.
•   O'Brien, D., & Chalip, L. (2007). Executive training exercise in sport event leverage. International Journal of Culture,
    Tourism and Hospitality Research, 1(4), 296-304.
•   O'Brien, D., & Chalip, L. (2008). Sport events and strategic leveraging: pushing towards the triple bottom line. In A.
    Woodside & D. Martin (Eds.), Advancing Tourism Management (pp. 318-338). Cambridge, MA: CABI Publishing.
•   O'Brien, D., & Gardiner, S. (2006). Creating Sustainable Mega Event Impacts: Networking and Relationship Development
    through Pre-Event Training. Sport Management Review, 9, 25-47.

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Large-Scale Sport Events: Influences on Sport Development Outcomes

  • 1. Large-Scale Sport Events: Influences on Sport Development Outcomes Alana Thomson PhD Candidate University of Technology, Sydney SMAANZ Conference, Melbourne, Australi a 24th – 25th November, 2011
  • 2. Background • Research Problem • Theoretical Framework • Conceptual Framework • Research Questions • Research Design • Findings • Discussion • Concluding Comments
  • 3. • Large-scale sport events offer a range of outcomes for host cities • Sport development outcomes are often used to encourage public support and justify government spending on these events • Sport development:“policies, processes and practices that form an integral feature of work involved in providing sporting opportunities and positive sporting experiences” (Bramham & Hylton, 2008, p. 2) • Assumption that sport events are a catalyst to get more people participating in sport more often – “trickle-down effect” (Hindson, Gidlow, & Peebles, 1994)
  • 4. • There is limited research that supports the trickle- down effect • There is limited understanding of the relationship between large-scale sport events and sport development outcomes • Event leverage for economic, tourism and broader social outcomes: – importance of coordination and cooperation between organisations for achieving these broader outcomes (Chalip, 2002, 2006; Chalip & Leyns, 2002; Kellet et. al., 2008; O’Brien, 2005, 2006, 2007; O’Brien & Chalip, 2007, 2008; O’Brien & Gardiner, 2006)
  • 5. • Interorganisational Network (ION) Theory (Benson, 1975; Hudson, 2004) – Organisational activities influenced by interrelationships between many organisations operating interdependently in a network • Effectiveness of IONs based on 4 dimensions: 1. Domain Consensus – agreement between organisations for scope and role of organisations within the ION; 2. Ideological Consensus – agreement between organisations for nature of tasks presented, and the appropriate methods for tasks; 3. Interorganisational Evaluation – perception of the value of work of one organisation by another organisation in the ION; 4. Work Coordination – patterns of collaboration and cooperation between organisations to achieve effectiveness and efficiency.
  • 6. C Domain B Consensus Event A Organising Committee Ideological Sport Consensus Development Outcomes from a large- Key Key Organisation Organisation Inter- scale sport organisational event Evaluation Work Coordination D
  • 7. • How can a large-scale sport event be used for sport development outcomes? – Identify the key organisations that impact on sport development outcomes from a sport event; – Establish how these key organisations conceptualise sport development from a sport event; – Examine the nature of the relationships that exist between these key organisations; – Investigate the factors that influence sport development outcomes from a sport event, at the: • organisational level; and • interorganisational network level.
  • 8. • Case Study: Sydney 2009 World Masters Games • Data collection: Documents (and Interviews) • Data analysis: Open and Pattern Coding (Bazeley, 2007; Bryman, 2004) – sport development outcomes
  • 9. Key Organisations Event Organising Sydney 2009 World Masters Games Committee Organising Committee (SWMGOC) Relevant Government NSW Premiers Department & Major Departments Event Board (bid phase and legislation) NSW Sport & Recreation (later NSW Department of Communities) Contracted Sport 28 sports included in the event: SSOs, Organisations NSOs and a Masters Sport Association Event Governing Body International Masters Games Association (IMGA)
  • 10. NSW NSW Sport Development... SWMGOC Prem’s Sport & IMGA Sport Orgs Dept Rec Encouraging Active Lifestyles Promotion of Sport Participation Enhance Capacity for Sport Development Legacy for Masters Sport – Enhanced Capacity
  • 11. NSW NSW Sport Development... SWMGOC Prem’s Sport & IMGA Sport Orgs Dept Rec General Bid General Planned for... Objective Objective Objective/ promise Charter Mission Strategies implemented... None None None None Limited Outcomes evaluated... None None None None Limited
  • 12. • The preliminary findings show various ideas regarding what sport development outcomes were meant to be achieved through the Sydney World Masters Games – a lack of Domain Consensus • Without Domain Consensus there is no shared vision by which to guide organisational efforts to meet a common goal • As a result, sport development outcomes are adhoc, or become missed opportunities
  • 13. Conclusions Future Research • To realise sport • Investigate relationships development outcomes between key from large-scale sport organisations and events: broader network – Shared vision; influences – Responsibility; and – Coordination
  • 14. Bazeley, P. (2007). Qualitative data analysis with NVivo. London: Sage. • Benson, J. (1975). The Interorganizational Network as a Political Economy. Administrative Science Quarterly, 20, 229-249. • Bramham, P., & Hylton, K. (2008). Introduction. In K. Hylton & P. Bramham (Eds.), Sports Development: Policy, process and practice (2 ed., pp. 1-9). Oxon: Routledge. • Bryman, A. (2004). Social Research Methods (2nd ed.). Oxford: Oxford University Press. • Chalip, L. (2002). Using the Olympics to optimise tourism benefits: University lecture on the Olympics [online article]. Retrieved from http://olympicstudies.uab.es/lec/pdf/chalip.pdf • Chalip, L. (2006). Towards Social Leverage of Sport. Journal of Sport & Tourism, 11(2), 109-127. • Chalip, L., & Leyns, A. (2002). Local Business Leveraging of a Sport Event: Managing an Event for Economic Benefit. Journal of Sport Management, 16, 132-158. • Hindson, A., Gidlow, B., & Peebles, C. (1994). The "trickle-down" effect of top-level sport: myth or reality? A case study of the Olympics. Australian Journal of Leisure Recreation, 4, 16-24. • Hudson, B. (2004). Analysing Network Partnerships. Public Management Review, 6(1), 75-94. • Kellett, P., Hede, A. M., & Chalip, L. (2008). Social Policy for Sport Events: Leveraging (Relationships with) Teams from other Nations for Community Benefit. European Sport Management Quarterly, 8(2), 101-121. • O'Brien, D. (2005). Strategic Business Leveraging of a Mega Sport Event: The Sydney 2000 Olympic Games Experience. Australia: The Sustainable Tourism Cooperative Research Centre; Australian Government,. • O'Brien, D. (2006). Event Business Leveraging: The Sydney 2000 Olympic Games. Annals of Tourism Research, 33(1), 240- 261. • O'Brien, D. (2007). Points of leverage: maximising host community benefit from a regional surfing festival. European Sport Management Quarterly, 7(2), 141-165. • O'Brien, D., & Chalip, L. (2007). Executive training exercise in sport event leverage. International Journal of Culture, Tourism and Hospitality Research, 1(4), 296-304. • O'Brien, D., & Chalip, L. (2008). Sport events and strategic leveraging: pushing towards the triple bottom line. In A. Woodside & D. Martin (Eds.), Advancing Tourism Management (pp. 318-338). Cambridge, MA: CABI Publishing. • O'Brien, D., & Gardiner, S. (2006). Creating Sustainable Mega Event Impacts: Networking and Relationship Development through Pre-Event Training. Sport Management Review, 9, 25-47.

Editor's Notes

  1. Further research: investigate relationships between key organisations and broader influences on the netowrk affecting how large-scale sport events can be used for sport development outcome