The core higher level concepts, principles and scientific aspects of how to perform an SEO site audit, with links to deeper dive resources.

1. #pubcon
The Art & Science
Of SEO Audits
Presented by:
Alan Bleiweiss
@AlanBleiweiss

2. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Dedicated to the memory of
Dana Lookadoo
Please consider contributing to the
Dana Lookadoo Memorial
Scholarship Fund
http://www.DanasFund.org

3. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

4. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
“Just Write
Good Content” “Content is King,
Links are the Queen”

5. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

6. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

7. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

8. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

9. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
QUART Graphic based on my “5 Super-Signals of SEO” Principle.
Visual rendering courtesy Avalaunch Media
The 5 Super-Signals of SEO
Quality
Uniqueness
Authority
Relevance
Trust

10. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

11. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Core Areas from my own SEO Scoring System

12. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Core Areas from my own SEO Scoring System

13. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Core Areas from my own SEO Scoring System

14. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

15. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

16. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Only Focus On Data
That Matters Most To Your Needs

17. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Failing to gather
enough of the
CORRECT data
leaves you
missing
critical issues

18. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
bit.ly/Top40SEOResources
FREE RESOURCE!
My Top 40 Tools
& Resources List

19. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Decide at what point
Enough data has been gathered

20. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

21. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Don’t Over-Analyze!
Analyze enough to understand
Signal relationships!
Analyze enough to see the
Bigger picture holistically!

22. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

23. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
How Do You Figure Out
The Best Way To Resolve
Complex Issues?

24. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

25. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

26. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

27. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

28. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Learn Who The Real
Experts Are & Listen To Them

29. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Participate In The
Community Where
All The Cool Kids
Hang Out

30. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
bit.ly/AuditScoringSystem
FREE RESOURCE!
My SEO Audit
Checklist & Scoring System

31. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
bit.ly/sitehealth
FREE RESOURCE!
My Site Managers Guide
To Analytics & Site Health

32. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
bit.ly/1PRzwsQ
Annie Cushing’s
Self Guided Audit Template
Not Free!
Worth Every Penny!

33. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

34. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

35. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

36. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

37. #pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Dedicated to the memory of
Dana Lookadoo
Please consider contributing to the
Dana Lookadoo Memorial
Scholarship Fund
http://www.DanasFund.org