The Phillosophy of SEO Audits
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In order to succeed in todays highly competitive and dynamic organic search engine optimization reality, it's vital to be able to identify issues preventing a site from maximum visibility in search engines, and then getting user experience polished and refined enough to win. This deck, from my presentation at the 2014 Pubcon conference in Las Vegas, conveys insights, critical thinking considerations, and how-to regarding performing a proper best practices SEO site audit.
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The Phillosophy of SEO Audits
- 1. SEO AUDITS Presented by: Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
- 3. SEO AUDITS SEO is about UX As seen through the eyes Of search algorithms and manual reviewers @AlanBleiweiss
- 4. SEO AUDITS @AlanBleiweiss The Primary Purpose of an SEO Audit Is to Identify Search Engine UX Evaluation Weakness
- 5. SEO AUDITS Improving UX Evaluation Factors = More Relevant Visibility @AlanBleiweiss & Higher Conversion Potential
- 6. SEO AUDITS An Audit That Includes Too Many Tasks Will Overwhelm People Into Inaction Or Distract Resources @AlanBleiweiss
- 7. SEO AUDITS @AlanBleiweiss Strategic Site Audits •Overview Only •Not Too Granular •Provides Tasking Recommendations
- 8. SEO AUDITS e.g.; If You Identify Weakness In Keyword Selection • Show Examples • Recommend Better Phrase Selection • Show Examples of Better Phrases @AlanBleiweiss
- 9. SEO AUDITS e.g.; If You Identify Poor Topical Organization • Show Examples • Recommend Reorganization • Provide Example Reorganization Options @AlanBleiweiss
- 10. SEO AUDITS @AlanBleiweiss QUART – The 5 Super-Signals of SEO • Quality • Uniqueness • Authority • Relevance • Trust
- 11. SEO AUDITS When Is It Time To Perform @AlanBleiweiss A Strategic Audit?
- 12. SEO AUDITS @AlanBleiweiss When Revenue Is Inexplicably Down
- 13. SEO AUDITS @AlanBleiweiss When Traffic Takes A Nose Dive
- 14. SEO AUDITS @AlanBleiweiss When You’ve Been Slapped
- 15. SEO AUDITS When You Think Everything Is “Okay” @AlanBleiweiss
- 16. SEO AUDITS When You’ve Gone As Far As You Can On Your Own @AlanBleiweiss
- 17. SEO AUDITS •Main Site •Niche Domains / Sub-Domains •“Related” Sites •Inbound Link Footprint •Supporting Social Signals @AlanBleiweiss What Needs To Be Reviewed
- 18. SEO AUDITS @AlanBleiweiss What Needs To Be Reviewed Crawl / Processing Speed Topical Focus / Dilution Sub-Topical Organization UX Intuitiveness Signal Consistency / Confusion
- 19. SEO AUDITS @AlanBleiweiss Gather Data From Multiple Sources Screaming Frog Google Analytics Google Webmaster Tools / Bing Webmaster Tools URIValet.com / WebPageTest.org
- 20. SEO AUDITS @AlanBleiweiss Gather Data From Multiple Sources SEMRush Majestic SearchMetrics RavenTools Open Site Explorer Panguin Tool
- 21. SEO AUDITS @AlanBleiweiss Obvious Issues Require Attention
- 22. SEO AUDITS @AlanBleiweiss Obvious Issues Require Attention
- 23. SEO AUDITS @AlanBleiweiss Don’t Just Focus On The Obvious Issues Always be looking For odd data points
- 24. SEO AUDITS @AlanBleiweiss Always be looking For odd data points
- 25. SEO AUDITS @AlanBleiweiss Always be looking For odd data points
- 26. SEO AUDITS In the age of Penguin Link Velocity Matters Big Time! @AlanBleiweiss Always be looking For odd data points
- 27. SEO AUDITS @AlanBleiweiss Understand How Different Signals Impact Each Other
- 28. SEO AUDITS @AlanBleiweiss Understand How Different Signals Impact Each Other
- 29. SEO AUDITS @AlanBleiweiss Understand How Different Signals Impact Each Other
- 30. SEO AUDITS Architecture that is too flat Dilutes group topical focus @AlanBleiweiss URL Hierarchy Is it too flat? Is it too deep? MySite.com/ MySite.com/everypage
- 31. SEO AUDITS Duplicate Content Distracts, Dilutes & Deters Conversions @AlanBleiweiss
- 32. SEO AUDITS Serious Server Delays Alone Can Sometimes Crash your @AlanBleiweiss
- 33. SEO AUDITS Sometimes Just Resolving Crawl Inefficiency Can Fix Everything @AlanBleiweiss
- 34. SEO AUDITS Sometimes It’s Just A Single Known Algorithm Update Issue @AlanBleiweiss
- 35. SEO AUDITS @AlanBleiweiss Sometimes it’s More Complex
- 36. SEO AUDITS @AlanBleiweiss Social & Other Channels Matter to SEO
- 37. SEO AUDITS @AlanBleiweiss SEO is Not An Island Unto Itself
- 38. SEO AUDITS @AlanBleiweiss Plan for the Best Outcome
- 39. SEO AUDITS @AlanBleiweiss Set Realistic Expectations
- 40. SEO AUDITS Recovery Often Results In 30 – 60 day Rebound Cycle @AlanBleiweiss
- 41. SEO AUDITS Set Realistic Expectations An SEO Audit Should Strive For Perfect Implementation Yet Understand Fiscal & Resource Constraints @AlanBleiweiss
- 42. SEO AUDITS Set Realistic Expectations An SEO Audit Can’t Save A Business Overnight @AlanBleiweiss
- 43. SEO AUDITS Set Realistic Expectations @AlanBleiweiss An SEO Audit Can Get an Off-The-Rails Effort Back On Track
- 44. SEO AUDITS Set Realistic Expectations For a Step-By-Step “How-To” of My Audit Process Check Out My Slide Deck from Last Year’s Pubcon http://bit.ly/AuditHowTo @AlanBleiweiss