THE MANY UX Roles & User Experience (UX) Demystified

UXDEMYSTIFIED alan blood, design manager, familysearch.org

Part 1 WHAT UX IS Part 2 BUSINESS & CODE Part 3 REAL LIFE

GRAPHIC DESIGN, INTERACTION DESIGN, INFORMATION ARCHITECTURE, CUSTOMER-FIRST, USER CENTERED DESIGN, ACTIVITY CENTERED DESIGN, MOBILE FIRST, CONTENT FIRST, CONTENT STRATEGY, USER RESEARCH, CONTEXTUAL INQUIRY, HEURISTIC EVALUATION, TYPOGRAPHY, GRIDS, RESPONSIVE DESIGN, CONTEXTUAL DESIGN, WEB DESIGN, TASK FLOW ANALYSIS, SITE MAP, PRODUCT DESIGN, ACCESSIBILITY, PERSONAS, ILLUSTRATION, ICONOGRAPHY, ART DIRECTION, CREATIVE DIRECTION, DESIGN STRATEGY, ETHNOGRAPHY, USAGE PATTERNS, COMPARATIVE ANALYSIS, MARKET RESEARCH, MENTAL MODELS, MOOD BOARDS, COMPOSITION, BRANDING, COLOR THEORY, GESTALT PRINCIPLES, DESIGN LANGUAGE, STYLE GUIDES, USER INTERFACE GUIDELINES, SEO, OPEN OR CLOSED CARD SORTS, MODERATED AND UNMODERATED TESTING, AFFINITY EXERCISES, LEAN UX, UX RESEARCH, UX DESIGN, COLOR THEORY, FLAT DESIGN, SKEUOMORPH, COGNITIVE DISSONANCE, AESTHETIC USABILITY EFFECT, 80/20 RULE, AFFORDANCE, ARCHETYPES, CHUNKING, DEFENSIBLE SPACE, DEPTH OF PROCESSING, FEEDBACK LOOP, GOLDEN RATIO, FITTS’ LAW, HIERARCHY OF NEEDS, SIGNAL:NOISE RATIO, OCKHAM’S RAZOR, PERFORMANCE LOAD, PROTOTYPING, MOBILE WEB, NATIVE WEB, WAYFINDING, RECOGNITION OVER RECALL, PROGRESSIVE DISCLOSURE, TOP-DOWN LIGHTING BIAS, WHITESPACE, STORYTELLING, RULE OF THIRDS, PRINT PUBLISHING, LETTERPRESS, HTML, CSS, HTML5, CSS3, PHOTOSHOP, ILLUSTRATOR, FIREWORKS, INDESIGN, MEDIAQUERIES, JQUERY, JAVASCRIPT, HTML5 CANVAS, ONLINE VS. OFFLINE,

GRAPHIC DESIGN, INTERACTION DESIGN, INFORMATION ARCHITECTURE, CUSTOMER-FIRST, USER CENTERED DESIGN, ACTIVITY CENTERED DESIGN, MOBILE FIRST, CONTENT FIRST, CONTENT STRATEGY, USER RESEARCH, CONTEXTUAL INQUIRY, HEURISTIC EVALUATION, TYPOGRAPHY, GRIDS, RESPONSIVE DESIGN, CONTEXTUAL DESIGN, WEB DESIGN, TASK FLOW ANALYSIS, SITE MAP, PRODUCT DESIGN, ACCESSIBILITY, PERSONAS, ILLUSTRATION, ICONOGRAPHY, ART DIRECTION, CREATIVE DIRECTION, DESIGN STRATEGY, ETHNOGRAPHY, USAGE PATTERNS, COMPARATIVE ANALYSIS, MARKET RESEARCH, MENTAL MODELS, MOOD BOARDS, COMPOSITION, BRANDING, COLOR THEORY, GESTALT PRINCIPLES, DESIGN LANGUAGE, STYLE GUIDES, USER INTERFACE GUIDELINES, SEO, OPEN OR CLOSED CARD SORTS, MODERATED AND UNMODERATED TESTING, AFFINITY EXERCISES, LEAN UX, UX RESEARCH, UX DESIGN, COLOR THEORY, FLAT DESIGN, SKEUOMORPH, COGNITIVE DISSONANCE, AESTHETIC USABILITY EFFECT, 80/20 RULE, AFFORDANCE, ARCHETYPES, CHUNKING, DEFENSIBLE SPACE, DEPTH OF PROCESSING, FEEDBACK LOOP, GOLDEN RATIO, FITTS’ LAW, HIERARCHY OF NEEDS, SIGNAL:NOISE RATIO, OCKHAM’S RAZOR, PERFORMANCE LOAD, PROTOTYPING, MOBILE WEB, NATIVE WEB, WAYFINDING, RECOGNITION OVER RECALL, PROGRESSIVE DISCLOSURE, TOP-DOWN LIGHTING BIAS, WHITESPACE, STORYTELLING, RULE OF THIRDS, PRINT PUBLISHING, LETTERPRESS, HTML, CSS, HTML5, CSS3, PHOTOSHOP, ILLUSTRATOR, FIREWORKS, INDESIGN, MEDIAQUERIES, JQUERY, JAVASCRIPT, HTML5 CANVAS, ONLINE VS. OFFLINE, “Information Age” = TOO MUCH INFORMATION = IRONY

THE Purpose OF UX...

INCREASE Relevance REDUCE Complexity IMPROVE Timing

USER EXPERIENCE IS ALL ABOUT THE Human Experience

THE MANY UX Roles & Disciplines BOIL DOWN TO 3 BASIC TYPES...

NEED PROOF? OK, PROFESSOR. HERE’S YOUR SCIENCE STUFF: http://dl.acm.org/citation.cfm?id=1089108 http://www.acsu.buffalo.edu/~rkishore/papers/Kim-CACM-48-10.pdf

PLEASE NOTE: UX IS NOT A TOOLBOX It’s people trained in UX PERIOD

Part 1 WHAT UX IS Part 2 BUSINESS & CODE Part 3 REAL LIFE

WHAT ABOUT Lean ?

FOCUS OF LEAN METHODS: LEARN FROM DATA, BUILD IDEAS, MEASURE SUCCESS OF MINIMUM VIABLE PRODUCTS, PIVOT OR PERSEVERE

Formulate a Hypothesis DECIDE WHAT TO MEASURE EXPERIMENT BAIL or CONTINUE

Lean = Business Focus

SO, WHAT ABOUT Agile ?

FOCUS OF AGILE DEVELOPMENT: TEST AND RELEASE SOLID CODE, AS QUICKLY AND ACCURATELY AS POSSIBLE, COLLABORATE

Agile = Technology Focus

AND REMEMBER THAT UX = User Focus( )

HERE’S A SUMMARY: (UX + BUSINESS + CODE) = Value

SO, HOW DO Agile, Lean, and UX FIT TOGETHER?

2 Phases: DISCOVER PRODUCE &

DISCOVER TURN THE LEAN “STEERING WHEEL” dig into data discover stuff build ideas (prototypes) measure the code pivot or persevere PRODUCE APPLY THE AGILE “GAS PEDAL” design (the code) build stuff configure test release Phase 1 Phase 2

DISCOVER TURN THE LEAN “STEERING WHEEL” dig into data discover stuff build ideas (prototypes) measure the code pivot or persevere PRODUCE APPLY THE AGILE “GAS PEDAL” design (the code) build stuff configure test release Phase 1 Phase 2 + UX Folks +Business Folks Technology Folks

Design THINKING ACROSS PHASES

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. - Tim Brown, PRESIDENT & CEO OF IDEO

User Experience Folks ARE THE GLUE

SEE WHAT HAPPENS WHEN User Experience Folks ARE NOT WELL UTILIZED...

Phase 1 Phase 2

Phase 1 Phase 2 AGILE AND LEAN ARE GREAT AT ZEROING-IN...

Phase 1 Phase 2 BUT, ZEROING-IN TO WHAT?

Phase 1 Phase 2 ...AND WILL THE END RESULT work for users?

DID CUSTOMER WANTS LINE UP WITH User Needs?

SEE WHAT HAPPENS WHEN User Experience Folks ARE AN EQUAL PARTNER...

Partner with your UX resources!

Phase 1 Phase 2 Work with UX to hammer out business value...

Phase 1 Phase 2 ..UX helps to ensure that the solution works for your users!

Phase 1 Phase 2

Phase 1 Phase 2 ZERO-IN USING Triangulation

“Triangulation is a powerful technique that facilitates validation of data through cross verification from two or more sources. In particular, it refers to the application and combination of several research methodologies in the study of the same phenomenon. Bogdan, R. C. & Biklen, S. K. (2006). Qualitative research in education: An introduction to theory and methods. Allyn & Bacon. ISBN 978-0-205-51225-6.

“Triangulation gives a more detailed and balanced picture of the situation. Altrichter, H., Feldman, A., Posch, P. & Somekh, B. (2008). Teachers investigate their work; An introduction to action research across the professions. Routledge. p. 147. (2nd edition).

UX (USERS) + LEAN (BUSINESS) + AGILE (TECHNOLOGY) = Value for People

OATH OF NON-ALLEGIANCE - Alistair Cockburn “I promise not to exclude from consideration any idea based on its source, but to consider ideas across schools and heritages in order to find the ones that best suit the current situation.

Part 1 WHAT UX IS Part 2 BUSINESS & CODE Part 3 VALUE FOR PEOPLE

NASA, APOLLO 13, AND TOO MANY KINDS OF CO2 SCRUBBERS

MINIMUM VIABLE PRODUCT LIMITED TO MATERIALS ON-HAND AIR TOXICITY INCREASING LIVES COULD BE LOST Constraints Inspire Creativity

MINIMUM VIABLE PRODUCT HAD TO WORK THE FIRST TIME USER CIRCUMSTANCES MUST BE KNOWN SOLUTION MUST BE PROVED User Research and Testing Were Required

MINIMUM VIABLE PRODUCT COULDN’T DELIVER AN OBJECT DELIVERY REQUIRED HANDHOLDING FEEDBACK LOOP HAD TO BE CLOSED Simple, Relevant, and Timely

AGILE TEAM WAS FOCUSED AND CAPABLE RAPID DEVELOPMENT OF SOLUTION EFFECTIVE COLLABORATION Had to be developed on ground AND in space...

USER EXPERIENCE GROUND CREW UNDERSTOOD USERS SOLUTION EFFECTIVELY RELAYED ASTRONAUTS UNDERSTOOD Understanding of users was required, or lives would be lost

UX (USERS) + LEAN (BUSINESS) + AGILE (TECHNOLOGY) = 3 Lives Saved

Yes, there’s a PUNCHLINE

HOW MUCH MONEY AND TIME WAS LOST because there were TWO DIFFERENT CO2 FILTER DESIGNS ON THE APOLLO 13 MISSION?

THE LIVES OF James Lovell, John Swigert, and Fred Haise COULD HAVE BEEN LOST

IN THE FINAL ANALYSIS WAS IT WORTH the cost and the risk TO NEGLECT THE USER EXPERIENCE?

Thank you.