2. Facebook Tab
✤ Built custom Free Download tab (FanBridge) to
promote Jason Reeves’ EP release and set as default
landing tab to increase visibility & inspire Likes
✤ Required to Like page & submit email to receive
free download (1,065 downloads/emails)
✤ Fans were able to preview all new tracks (5,417
plays)
Jason gained 91 new fans the day off
the Free Download tab launch!
3. Facebook
Engagement
✤ Monitor Facebook posts to recommend content to
inspire engagement among fans
✤ Encourage artists to post personal replies to notable
wall posts
4. Foursquare
✤ Established official Foursquare pages for Jason
Reeves, Joe Brooks & Gabrielle Bernstein enabling
fans to follow them to discover fun Tips
✤ Curated location-based Tips (favorite places, tour
dates, fun facts, etc.). Each includes a photo and/or
an outbound link to drive traffic to a relevant social
asset (YouTube video, Facebook event, etc.)
✤ Curated Tips into categorized Lists increasing
visibility and making content easier to discover and
follow
5. Instagram
✤ Introduced & set up Instagram accounts for Jason
Reeves (1,971 followers), Joe Brooks (3,844 followers),
Daniel Bedingfield (471 followers) & Gabrielle
Bernstein (758 followers)
✤ Implemented Instagram contest to encourage photo
sharing during Jason’s summer tour with the tag
#TheLovesickTour
✤ This resulted in a follower growth of over 40%!
On Joe’s birthday this photo made
Instagram’s Popular page and this tweet
became a Top Tweet!
6. Twitter Parties
✤ Organized live Twitter chats for the release of
Jason’s #TheLovesick album (8/16/11) &
#CagedBirdsSetFree EP (11/15/11)
✤ Planned & organized the #OceanViews Twitter party
to celebrate the release of two short films shot on
board Royal Caribbean’s cruise ship
✤ Went to Miami to live-tweet from the red carpet
premiere & host the #OceanViews Twitter party on
behalf of @RoyalCaribbean along with celebrity cast
members
As a result of the Twitter party, @RoyalCaribbean
gained 200 new followers & the films had over 14K
combined views on YouTube that day.
7. Video
Promotion
✤ To promote Jason’s new video ‘No Lies’ with Colbie
Caillat, behind-the-scenes photos were revealed
each day leading up to the release AOL Music & Colbie
Caillat’s Facebook pages
were tagged to help
✤ ‘No Lies’ video has over 100K views on YouTube
expand the reach!
✤ Organized videos into categorized YouTube
Playlists to make content easy to discover
8. Album
Promotion
✤ Handwritten Lyric Leak photos were shared to
promote Jason’s Caged Birds Set Free EP
✤ This exclusive photos inspired fans to share the
content & spread the word virally
✤ A RT to Win contest on Twitter was executed to
spread awareness about Jason’s EP release
9. Street Team
Management
✤ Personally manage online street teams (@JoeBrooksTeam,
@JReevesTeam) to connect & engage with fans
✤ Run Twitter promotions to grow street team & inspire
participation
✤ Administer Jason’s FanRising Street Team platform to
manage projects & reward distributions
✤ Coordinate Fan of the Month (based on street team
participation) to be acknowledged with a personalized note
10. Other Social
Promotions
✤ Used Bre.ad to promote the launch of Jason’s latest
EP, Caged Birds Set Free
✤ Created a "toast" that was used to drive traffic to
his EP on iTunes
✤ Created ShareSquare QR code for Jason’s live shows
✤ Encouraged fans to connect, share and receive a
20% discount off of merchandise
