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Innovation 
How Collaboration Software !
Powers The Process!

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Innovation reimagines an
existing process or market, or creates a
brand new one.!

Improvement enhances an

existing process or market, but
does not create disruption.!
© 2010 - 2014 Constellation Research, Inc. All rights reserved.

2	
  
Characteristics Of Innovation
•  Transforms a product, process or experience!
•  Creates new ecosystems and opportunities!
•  Redefines perceptions and expectations!
•  These points differ based on point of view!
•  What’s old in one area, may be new in another!

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

3	
  
Innovation Creates An Industry

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

4	
  
Improvements Are Good, But Not Innovation

Upsell	
  Customers	
  With	
  Similar	
  Idea	
  
© 2010 - 2014 Constellation Research, Inc. All rights reserved.

5	
  
Innovation Changes Not Just Products,

But Processes

How	
  do	
  you	
  purchase?	
  

Trip	
  to	
  the	
  store	
  

iTunes	
  

What	
  do	
  you	
  purchase?	
  

En:re	
  album	
  

Individual	
  songs	
  

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

6	
  
Innovation Transforms The Way We Do Things

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

7	
  
Innovation Creates Ecosystems

60,000,000,000+	
  downloads!	
  

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

8	
  
Innovation Creates/Disrupts Industries

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

9	
  
Innovation Redefines An Experience

Does	
  an	
  MRI	
  need	
  to	
  be	
  scary?	
  

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

10	
  
Failing To Innovate Has Consequences

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

11	
  
Collaboration / 

Social Software

Your Secret Weapon
For Innovation 
© 2010 - 2014 Constellation Research, Inc. All rights reserved.

12	
  
Collaboration in the Innovation Process
•  Promote	
  the	
  outcomes	
  
•  Communicate	
  with	
  customers/
employees	
  
•  Gather	
  feedback	
  and	
  refine	
  
•  Rewards	
  and	
  mo:va:on	
  

Discover	
  

Deliver	
  

•  Open	
  communica:on	
  enables	
  
companies	
  to	
  learn	
  what	
  problem	
  
customers/employees	
  are	
  having	
  
•  Idea	
  can	
  happen	
  at	
  any	
  :me	
  
•  Innova:on	
  Communi:es:	
  Social	
  
media,	
  forums,	
  IdeaJams,	
  Idea:on	
  
tools	
  

Design	
  

•  Discuss,	
  vote	
  and	
  priori:ze	
  ideas	
  
•  Crea:ng	
  /	
  edi:ng	
  /	
  brainstorming	
  /	
  documen:ng	
  
•  Assigning	
  tasks	
  (find	
  right	
  people)	
  and	
  project	
  workflow	
  
•  Ensuring	
  repeatable	
  processes	
  
© 2010 - 2014 Constellation Research, Inc. All rights reserved.

13	
  
Innovation Across Your Organization
HR	
  

Marke:ng	
  

Sales	
  

Support	
  

Engineering	
  

Leadership	
  

Payments	
  

Shipping	
  

Adver:sing	
  

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

14	
  
Are You
Ready To
Innovate?
© 2010 - 2014 Constellation Research, Inc. All rights reserved.

15	
  

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Innovation Powered By Collaboration

  • 1. Innovation How Collaboration Software ! Powers The Process! © 2010 - 2014 Constellation Research, Inc. All rights reserved.
  • 2. Innovation reimagines an existing process or market, or creates a brand new one.! Improvement enhances an existing process or market, but does not create disruption.! © 2010 - 2014 Constellation Research, Inc. All rights reserved. 2  
  • 3. Characteristics Of Innovation •  Transforms a product, process or experience! •  Creates new ecosystems and opportunities! •  Redefines perceptions and expectations! •  These points differ based on point of view! •  What’s old in one area, may be new in another! © 2010 - 2014 Constellation Research, Inc. All rights reserved. 3  
  • 4. Innovation Creates An Industry © 2010 - 2014 Constellation Research, Inc. All rights reserved. 4  
  • 5. Improvements Are Good, But Not Innovation Upsell  Customers  With  Similar  Idea   © 2010 - 2014 Constellation Research, Inc. All rights reserved. 5  
  • 6. Innovation Changes Not Just Products,
 But Processes How  do  you  purchase?   Trip  to  the  store   iTunes   What  do  you  purchase?   En:re  album   Individual  songs   © 2010 - 2014 Constellation Research, Inc. All rights reserved. 6  
  • 7. Innovation Transforms The Way We Do Things © 2010 - 2014 Constellation Research, Inc. All rights reserved. 7  
  • 8. Innovation Creates Ecosystems 60,000,000,000+  downloads!   © 2010 - 2014 Constellation Research, Inc. All rights reserved. 8  
  • 9. Innovation Creates/Disrupts Industries © 2010 - 2014 Constellation Research, Inc. All rights reserved. 9  
  • 10. Innovation Redefines An Experience Does  an  MRI  need  to  be  scary?   © 2010 - 2014 Constellation Research, Inc. All rights reserved. 10  
  • 11. Failing To Innovate Has Consequences © 2010 - 2014 Constellation Research, Inc. All rights reserved. 11  
  • 12. Collaboration / 
 Social Software
 Your Secret Weapon For Innovation © 2010 - 2014 Constellation Research, Inc. All rights reserved. 12  
  • 13. Collaboration in the Innovation Process •  Promote  the  outcomes   •  Communicate  with  customers/ employees   •  Gather  feedback  and  refine   •  Rewards  and  mo:va:on   Discover   Deliver   •  Open  communica:on  enables   companies  to  learn  what  problem   customers/employees  are  having   •  Idea  can  happen  at  any  :me   •  Innova:on  Communi:es:  Social   media,  forums,  IdeaJams,  Idea:on   tools   Design   •  Discuss,  vote  and  priori:ze  ideas   •  Crea:ng  /  edi:ng  /  brainstorming  /  documen:ng   •  Assigning  tasks  (find  right  people)  and  project  workflow   •  Ensuring  repeatable  processes   © 2010 - 2014 Constellation Research, Inc. All rights reserved. 13  
  • 14. Innovation Across Your Organization HR   Marke:ng   Sales   Support   Engineering   Leadership   Payments   Shipping   Adver:sing   © 2010 - 2014 Constellation Research, Inc. All rights reserved. 14  
  • 15. Are You Ready To Innovate? © 2010 - 2014 Constellation Research, Inc. All rights reserved. 15