Collaboration tools enable people to discover and interact with, the
content, colleagues and communities,
that can help them get their jobs done.
Culture, Technology and Business Practices are evolving to adapt to today’s more social working environment
The first era of enterprise social was about collaborating more effectively by working more transparently and increasing participating via “social software”
With Purposeful Collaboration, “social” is built directly into the tools and business processes people use to get their jobs done
Used under creative commons: http://www.flickr.com/photos/upyernoz/2149312640/Recording and sharing information is not new.People have been doing it since the start of time. Passing down stories, recording histories.The original methods were difficult, time consuming, and did not reach many people.What has changed are the tools to create and edit, and the audience reach of the information.Slow. Difficult. No room for error. No edits.From wikipedia: http://en.wikipedia.org/wiki/Woodblock_printingThe use of round "cylinder seals" for rolling an impress onto clay tablets goes back to early Mesopotamian civilization before 3,000 BCEWoodblock printing 200 CEMovable type 1040Printing press 1439
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Used under creative commons: http://www.flickr.com/photos/pbo31/161536153/“2.0” provides a voice, and people want to be heardGetting feedbackGetting ideasBuilding reputationEstablishing credibility
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Image used under creative commons: http://www.flickr.com/photos/cayusa/2051756510/The PC, software, and the web enable people to share
Used under creative commons: http://www.flickr.com/photos/e3000/1561440998/ListeningParticipatingLeveraging others“I found it there” vs. “Not created here”
Used via creative commons: http://www.flickr.com/photos/gorillaradio/494169708/Internally, externally.The line is blurring, firewalls are coming down
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The image is being used via Creative Commons: http://www.flickr.com/photos/usfsregion5/3598029211/
Companywide = Q&A, sharing links and files, status updatesSocial layer = departmental tools such as SDFC, Bugzilla, WordpressDepartmental: sales, marketing – the intersection of when a departmental tool
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Image used via Creative Commons http://www.flickr.com/photos/bensonkua/2405779789The hope is that providing employees with tools similar to those they use in their personal lives will result in them using them at work.But often that is not what happens.
Image used via Creative Commons: http://www.flickr.com/photos/kitsa_sakurako/1407448986People don’t like changePeople don’t like to be told there is a new way to do things.They don’t like to have the tools and processes they are comfortable with changed.If they are to change, you have to prove to them the value of the new way.
Image used via Creative Commons: http://www.flickr.com/photos/lori_greig/5331407245/Choices can cause confusionWhich tool do I use? Blog? Wiki? Community? Status Update?If tools are not part of people jobs, then it can feel like a burden, and people just won’t do it.
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