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San	  Francisco	  |Andalucia|	  Belfast	  |Boston	  |Brussels	  |	  Chicago	  |	  Colorado	  Springs	  |	  Cuper/no	  |	  ...
Social Analytics In The Enterprise          The Value Behind the Hype               February 2012!                        ...
Agenda                                1	                          What	  is	  Social	  Analy/cs?	                         ...
What Is Social Analytics?               Collec*ng	  and	                 measuring	  data	  on	                 the	  inte...
"There	  is	  a	  misconcep/on	  	                                                                                        ...
How Big Is Big?                                                                                                           ...
Where Does The Information Come From?©	  2010	  -­‐	  2012	  Constella/on	  Research,	  Inc.	  	  All	  rights	  reserved....
Not Just About Creating More Pages                                                                        It’s	  not	  jus...
It’s	  about	  the	  people…	                                                                                             ...
…	  and	  the	  interac/ons	  Photo	  C-­‐	  2012	  hOp://www.flickr.com/photos/bala_/2488407797/	  ©	  2010	   redit:	   C...
Limited Metadata = Limited Analytics     Older	  styles	  of	  	       communica/on	       provide	  liOle	  more	  than	 ...
Along Came Social Networking                                                                                              ...
Friends and Followers               Personal	  contacts	  evolved	                 to	  dynamic	  networks	               ...
Recommend Connections                                                                                                     ...
Who Is In Your Network?                                                                                                   ...
Now Add In Content                                                                                                        ...
Many Ways To Interact (The New Verbs)                                                                                     ...
Interactions With Your Network                                                                                            ...
Leaderboards                                                                                                              ...
Who Is Your Content Reaching?                                                                                             ...
Regular	  Search	                                                                                                         ...
Social	  Search	                                                                                                          ...
How Is Your Audience Reacting?                                                                                            ...
What Is Your Audience Interested In?                                                                                      ...
And Where Are They?                                                                                                       ...
Metadata is the Backbone of Social Analytics                                                                              ...
Demographics and Psychographics                            Age,	  Gender,	  Loca/on,	  Income,	  Marital	  status,	  Relig...
How Can All the Data Be Used?                                 Content	                                                    ...
Social	  Analy/cs	  At	  Work	  hOps://secure.flickr.com/photos/kempsternyc/3561081345/	  ©	  2010	  -­‐	  2012	  Constella...
C	   olleagues	                   o                 n                 t                 e                 n               ...
Intelligent Recommendations                                                                                               ...
Finding The Right People                                                                                                  ...
Finding The Right People                                                                                                  ...
Who Are the Key Influencers?                                                                                               ...
Motivation Via Leaderboards                                                                                               ...
Which Pages Are People Finding Useful?                                                                                    ...
Who Is Your Content Reaching?                                                                                             ...
Social Search                                                                 Sales	                                      ...
Community Analytics                                                                                                       ...
Community Analytics                                                                                                       ...
Community Analytics                                                                                                       ...
Community Health Index                                                                                                    ...
Measuring Employee Satisfaction                                                                                           ...
Workforce Insight©	  2010	  -­‐	  2012	  Constella/on	  Research,	  Inc.	  	  All	  rights	  reserved.	  	  	             ...
Social Analytics Meets Workforce Management                                                                               ...
What	  Have	  We	  Learned?	  ©	  2010	  -­‐	  2012	  Constella/on	  Research,	  Inc.	  	  All	  rights	  reserved.	  	  	...
47               Let’s Review                                                             Data	  does	  not	  speak	  for	...
San	  Francisco	  |Andalucia|	  Belfast	  |Boston	  |Brussels	  |	  Chicago	  |	  Colorado	  Springs	  |	  Cuper/no	  |	  ...
Two	  areas	  for	  future	  conversa/on	                 §  Infographics:	  visual.ly,	  peekanaly/cs,	  twitsprout,	   ...
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Social Analytics In The Enterprise

First presented at http://www.e2conf.com/virtual/
The value of Social Analytics can be surfaced in many ways. Sometimes is quite visual like a leader board that helps motivate participation. Other times it's behind the scenes like the algorithms used to recommend groups to join or pages to read. Either way, social analytics can help you make better informed decisions, provide more relevancies to your interactions and ultimately help you get you and your company be more successful. This session will take a look at some of the real world implementations of social analytics available today from many of the social business vendors. We'll talk about the trends in this space and discuss some of the possible future directions.

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Social Analytics In The Enterprise

  1. 1. San  Francisco  |Andalucia|  Belfast  |Boston  |Brussels  |  Chicago  |  Colorado  Springs  |  Cuper/no  |  Cyprus  |  Denver|  Geneva  |  Irvine  |  London  |  Los  Angeles       Madrid  |  New  York  |  Pune  |  Sacramento  |  Salt  Lake  City  |  Santa  Fe  |  Santa  Monica  |  SeaOle  |  Sedona  |  Sydney  |  Tokyo  |  Toronto  |  Washington,  D.C.    ©  2010  -­‐    2012  Constella/on  Research,  IInc.      All  rrights  rreserved.         – 2012  Constella/on  Research,   nc.   All   ights   eserved.   www.ConstellationRG.com
  2. 2. Social Analytics In The Enterprise The Value Behind the Hype February 2012! Alan Lepofsky! VP and Principal Analyst!©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  3. 3. Agenda 1   What  is  Social  Analy/cs?   Consumer     Examples   Help  employees  get   Content   their  jobs  done   People   2   Interac/ons   Learning  from  your  network     3   Enterprise  Examples   3  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  4. 4. What Is Social Analytics? Collec*ng  and   measuring  data  on   the  interac*on   between  people   and  objects.   hOps://secure.flickr.com/photos/61056899@N06/5751301741/   4  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  5. 5. "There  is  a  misconcep/on     that  tons  of  data  means  you   have  tons  of  intelligence.     Data  does  not  speak  for  itself.”    -­‐  Neil  Raden,  Constella/on  Research   5  hOps://secure.flickr.com/photos/tmar/n/32010732    ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.    
  6. 6. How Big Is Big? 1  Bit  =  Binary  Digit   Everyday,  we  create  2.5   8  Bits  =  1  Byte   1000  Bytes  =  1  Kilobyte   quin/llion  bytes  of  data  –   1000  Kilobytes  =  1  Megabyte   so  much  that  90%  of  the   1000  Megabytes  =  1  Gigabyte   data  in  the  world  today  has   1000  Gigabytes  =  1  Terabyte   been  created  in  the  last   1000  Terabytes  =  1  Petabyte   1000  Petabytes  =  1  Exabyte   two  years  alone.   1000  Exabytes  =  1  ZeOabyte   1000  ZeOabytes  =  1  YoOabyte     ibm.com/sogware/data/bigdata/   A  quin/llion  bytes  is  an  exabyte  or  one  billion  gigabytes,  so:  2,500,000,000,000,000,000     6  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  7. 7. Where Does The Information Come From?©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  8. 8. Not Just About Creating More Pages It’s  not  just  the  content   alone  that  is  important.   8  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       hOp://www.flickr.com/photos/ginnerobot/2549674296  
  9. 9. It’s  about  the  people…   9  Photo  C-­‐  2012  hOp://www.flickr.com/photos/pgoyeOe/2819175465/  ©  2010   redit:   Constella/on  Research,  Inc.    All  rights  reserved.      
  10. 10. …  and  the  interac/ons  Photo  C-­‐  2012  hOp://www.flickr.com/photos/bala_/2488407797/  ©  2010   redit:   Constella/on  Research,  Inc.    All  rights  reserved.      
  11. 11. Limited Metadata = Limited Analytics Older  styles  of     communica/on   provide  liOle  more  than     an  address  book  to  see  who   you’re  connected  to.   11  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  12. 12. Along Came Social Networking 12  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  13. 13. Friends and Followers Personal  contacts  evolved   to  dynamic  networks   13  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  14. 14. Recommend Connections 14  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  15. 15. Who Is In Your Network? 15  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  16. 16. Now Add In Content 16  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  17. 17. Many Ways To Interact (The New Verbs) 17  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  18. 18. Interactions With Your Network 18  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  19. 19. Leaderboards 19  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  20. 20. Who Is Your Content Reaching? 20  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  21. 21. Regular  Search   21  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  22. 22. Social  Search   22  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  23. 23. How Is Your Audience Reacting? 23  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  24. 24. What Is Your Audience Interested In? 24  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  25. 25. And Where Are They? 25  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  26. 26. Metadata is the Backbone of Social Analytics Author   Readers   Reshares   Loca/on   Favourites   Time   Comments   Version   Tags   Device  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       26  
  27. 27. Demographics and Psychographics Age,  Gender,  Loca/on,  Income,  Marital  status,  Religion     Interests,  Likes,  Aptudes,  Sen/ment   27  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  28. 28. How Can All the Data Be Used? Content   Ac/ons   People     28  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  29. 29. Social  Analy/cs  At  Work  hOps://secure.flickr.com/photos/kempsternyc/3561081345/  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  30. 30. C   olleagues   o n t e n t   30  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  31. 31. Intelligent Recommendations 31  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  32. 32. Finding The Right People 32  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  33. 33. Finding The Right People 33  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  34. 34. Who Are the Key Influencers? 34  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  35. 35. Motivation Via Leaderboards 35  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  36. 36. Which Pages Are People Finding Useful? 36  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  37. 37. Who Is Your Content Reaching? 37  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  38. 38. Social Search Sales   Marke/ng   38  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  39. 39. Community Analytics 39  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  40. 40. Community Analytics 40   40  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  41. 41. Community Analytics 41  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  42. 42. Community Health Index 42  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  43. 43. Measuring Employee Satisfaction 43  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  44. 44. Workforce Insight©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       44  
  45. 45. Social Analytics Meets Workforce Management 45  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  46. 46. What  Have  We  Learned?  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       hOps://secure.flickr.com/photos/aaronknox/5237937436  
  47. 47. 47 Let’s Review Data  does  not  speak  for  itself   Not  just  content,  people  and  interac/ons   Metadata  around  social  objects   Content  &  colleagues  (recommenda/ons)   Enhanced  search  results   Sen/ment  analysis   47  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  48. 48. San  Francisco  |Andalucia|  Belfast  |Boston  |Brussels  |  Chicago  |  Colorado  Springs  |  Cuper/no  |  Cyprus  |  Denver|  Geneva  |  Irvine  |  London  |  Los  Angeles       Madrid  |  New  York  |  Pune  |  Sacramento  |  Salt  Lake  City  |  Santa  Fe  |  Santa  Monica  |  SeaOle  |  Sedona  |  Sydney  |  Tokyo  |  Toronto  |  Washington,  D.C.    ©  2010  -­‐    2012  Constella/on  Research,  IInc.      All  rrights  rreserved.         – 2012  Constella/on  Research,   nc.   All   ights   eserved.   www.ConstellationRG.com
  49. 49. Two  areas  for  future  conversa/on   §  Infographics:  visual.ly,  peekanaly/cs,  twitsprout,   argylesocial,  etc.   §  APIs  –  need  to  discuss  if/how  vendors  provide  access   to  the  metadata  and  algorithms  used  in  social  analy/cs  ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      

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