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San	
  Francisco	
  |Andalucia|	
  Belfast	
  |Boston	
  |Brussels	
  |	
  Chicago	
  |	
  Colorado	
  Springs	
  |	
  Cuper/no	
  |	
  Cyprus	
  |	
  Denver|	
  Geneva	
  |	
  Irvine	
  |	
  London	
  |	
  Los	
  Angeles	
  	
  	
  
                Madrid	
  |	
  New	
  York	
  |	
  Pune	
  |	
  Sacramento	
  |	
  Salt	
  Lake	
  City	
  |	
  Santa	
  Fe	
  |	
  Santa	
  Monica	
  |	
  SeaOle	
  |	
  Sedona	
  |	
  Sydney	
  |	
  Tokyo	
  |	
  Toronto	
  |	
  Washington,	
  D.C.	
  	
  


©	
  2010	
  -­‐	
  	
  2012	
  Constella/on	
  Research,	
  IInc.	
  	
  	
  All	
  rrights	
  rreserved.	
  	
  	
  	
  
             – 2012	
  Constella/on	
  Research,	
   nc.	
   All	
   ights	
   eserved.	
                                                                                                                                     www.ConstellationRG.com
Social Analytics In The Enterprise
          The Value Behind the Hype
               February 2012!




                                                           Alan Lepofsky!
                                                           VP and Principal Analyst!




©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Agenda

                                1	
                          What	
  is	
  Social	
  Analy/cs?	
  

                                                                                                                 Consumer	
  	
  
                                                                                                                 Examples	
                    Help	
  employees	
  get	
  
                          Content	
                                                                                                                their	
  jobs	
  done	
  

                                    People	
  
                                                                                                                       2	
  
                                              Interac/ons	
  

                                                                                                              Learning	
  from	
  your	
  network	
  
                                                                                                              	
  
                                                                                                                                                                  3	
  
                                                                                                                                                 Enterprise	
  Examples	
  

                                                                                                                                                                               3	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
What Is Social Analytics?

               Collec*ng	
  and	
  
               measuring	
  data	
  on	
  
               the	
  interac*on	
  
               between	
  people	
  
               and	
  objects.	
  



                                                                                                              hOps://secure.flickr.com/photos/61056899@N06/5751301741/	
  

                                                                                                                                                                     4	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
"There	
  is	
  a	
  misconcep/on	
  	
  
                                                                                                            that	
  tons	
  of	
  data	
  means	
  you	
  
                                                                                                               have	
  tons	
  of	
  intelligence.	
  	
  
                                                                                                          Data	
  does	
  not	
  speak	
  for	
  itself.”	
  
                                                                                                           	
  -­‐	
  Neil	
  Raden,	
  Constella/on	
  Research	
  




                                                                                                                                                                       5	
  
hOps://secure.flickr.com/photos/tmar/n/32010732	
  	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  
How Big Is Big?
                                                                                                              1	
  Bit	
  =	
  Binary	
  Digit	
  

                        Everyday,	
  we	
  create	
  2.5	
                                                    8	
  Bits	
  =	
  1	
  Byte	
  
                                                                                                              1000	
  Bytes	
  =	
  1	
  Kilobyte	
  
                       quin/llion	
  bytes	
  of	
  data	
  –	
                                               1000	
  Kilobytes	
  =	
  1	
  Megabyte	
  
                       so	
  much	
  that	
  90%	
  of	
  the	
                                               1000	
  Megabytes	
  =	
  1	
  Gigabyte	
  
                      data	
  in	
  the	
  world	
  today	
  has	
                                            1000	
  Gigabytes	
  =	
  1	
  Terabyte	
  

                        been	
  created	
  in	
  the	
  last	
                                                1000	
  Terabytes	
  =	
  1	
  Petabyte	
  
                                                                                                              1000	
  Petabytes	
  =	
  1	
  Exabyte	
  
                               two	
  years	
  alone.	
                                                       1000	
  Exabytes	
  =	
  1	
  ZeOabyte	
  
                                                                                                              1000	
  ZeOabytes	
  =	
  1	
  YoOabyte	
  	
  

                   ibm.com/sogware/data/bigdata/	
  

            A	
  quin/llion	
  bytes	
  is	
  an	
  exabyte	
  or	
  one	
  billion	
  gigabytes,	
  so:	
  2,500,000,000,000,000,000	
  	
  


                                                                                                                                                                6	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Where Does The Information Come From?




©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
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Not Just About Creating More Pages




                                                                        It’s	
  not	
  just	
  the	
  content	
  
                                                                        alone	
  that	
  is	
  important.	
  




                                                                                                                                                                 8	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
     hOp://www.flickr.com/photos/ginnerobot/2549674296	
  
It’s	
  about	
  the	
  people…	
  
                                                                                                           9	
  
Photo	
  C-­‐	
  2012	
  hOp://www.flickr.com/photos/pgoyeOe/2819175465/	
  
©	
  2010	
   redit:	
   Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
…	
  and	
  the	
  interac/ons	
  
Photo	
  C-­‐	
  2012	
  hOp://www.flickr.com/photos/bala_/2488407797/	
  
©	
  2010	
   redit:	
   Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Limited Metadata = Limited Analytics




     Older	
  styles	
  of	
  	
  
     communica/on	
  
     provide	
  liOle	
  more	
  than	
  	
  
     an	
  address	
  book	
  to	
  see	
  who	
  
     you’re	
  connected	
  to.	
  


                                                                                                              11	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Along Came Social Networking




                                                                                                              12	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
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  rights	
  reserved.	
  	
  	
  
Friends and Followers
               Personal	
  contacts	
  evolved	
  
               to	
  dynamic	
  networks	
  




                                                                                                              13	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Recommend Connections




                                                                                                              14	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Who Is In Your Network?




                                                                                                              15	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Now Add In Content




                                                                                                              16	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Many Ways To Interact (The New Verbs)




                                                                                                              17	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Interactions With Your Network




                                                                                                              18	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Leaderboards




                                                                                                              19	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Who Is Your Content Reaching?




                                                                                                              20	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Regular	
  Search	
  




                                                                                                                                      21	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Social	
  Search	
  




                                                                                                                                     22	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
How Is Your Audience Reacting?




                                                                                                              23	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
What Is Your Audience Interested In?




                                                                                                              24	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
And Where Are They?




                                                                                                              25	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Metadata is the Backbone of Social Analytics
                                                                                                                Author	
  

                                                           Readers	
                                                                 Reshares	
  


                                          Loca/on	
                                                                                       Favourites	
  


                                                                            Time	
                                                   Comments	
  
                                                                                                     Version	
            Tags	
  
                                                                                                               Device	
  

©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
                                                                                                                                                           26	
  
Demographics and Psychographics
                            Age,	
  Gender,	
  Loca/on,	
  Income,	
  Marital	
  status,	
  Religion	
  
                            	
  
                                        Interests,	
  Likes,	
  Aptudes,	
  Sen/ment	
  




                                                                                                              27	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
How Can All the Data Be Used?




                                 Content	
  

                                                                        Ac/ons	
  
                                People	
  




                                                                 	
  

                                                                                                              28	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Social	
  Analy/cs	
  At	
  Work	
  




hOps://secure.flickr.com/photos/kempsternyc/3561081345/	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
C	
   olleagues	
  
                 o
                 n
                 t
                 e
                 n
                 t	
                                                                                          30	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Intelligent Recommendations




                                                                                                              31	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Finding The Right People




                                                                                                              32	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Finding The Right People




                                                                                                              33	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Who Are the Key Influencers?




                                                                                                              34	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Motivation Via Leaderboards




                                                                                                              35	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Which Pages Are People Finding Useful?




                                                                                                              36	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Who Is Your Content Reaching?




                                                                                                              37	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Social Search
                                                                 Sales	
                                      Marke/ng	
  




                                                                                                                             38	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Community Analytics




                                                                                                              39	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Community Analytics




                                                                                                              40	
  
                                                                                                               40	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Community Analytics




                                                                                                              41	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Community Health Index




                                                                                                              42	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Measuring Employee Satisfaction




                                                                                                              43	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Workforce Insight




©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
                                                                                                              44	
  
Social Analytics Meets Workforce Management




                                                                                                              45	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
What	
  Have	
  We	
  Learned?	
  




©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
     hOps://secure.flickr.com/photos/aaronknox/5237937436	
  
47



               Let’s Review

                                                             Data	
  does	
  not	
  speak	
  for	
  itself	
  

                                                                            Not	
  just	
  content,	
  people	
  and	
  interac/ons	
  

                                                                                   Metadata	
  around	
  social	
  objects	
  

                                                                                   Content	
  &	
  colleagues	
  (recommenda/ons)	
  

                                                                            Enhanced	
  search	
  results	
  

                                                             Sen/ment	
  analysis	
  

                                                                                                                                          47	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
San	
  Francisco	
  |Andalucia|	
  Belfast	
  |Boston	
  |Brussels	
  |	
  Chicago	
  |	
  Colorado	
  Springs	
  |	
  Cuper/no	
  |	
  Cyprus	
  |	
  Denver|	
  Geneva	
  |	
  Irvine	
  |	
  London	
  |	
  Los	
  Angeles	
  	
  	
  
                Madrid	
  |	
  New	
  York	
  |	
  Pune	
  |	
  Sacramento	
  |	
  Salt	
  Lake	
  City	
  |	
  Santa	
  Fe	
  |	
  Santa	
  Monica	
  |	
  SeaOle	
  |	
  Sedona	
  |	
  Sydney	
  |	
  Tokyo	
  |	
  Toronto	
  |	
  Washington,	
  D.C.	
  	
  


©	
  2010	
  -­‐	
  	
  2012	
  Constella/on	
  Research,	
  IInc.	
  	
  	
  All	
  rrights	
  rreserved.	
  	
  	
  	
  
             – 2012	
  Constella/on	
  Research,	
   nc.	
   All	
   ights	
   eserved.	
                                                                                                                                     www.ConstellationRG.com
Two	
  areas	
  for	
  future	
  conversa/on	
  
               §  Infographics:	
  visual.ly,	
  peekanaly/cs,	
  twitsprout,	
  
                   argylesocial,	
  etc.	
  
               §  APIs	
  –	
  need	
  to	
  discuss	
  if/how	
  vendors	
  provide	
  access	
  
                   to	
  the	
  metadata	
  and	
  algorithms	
  used	
  in	
  social	
  analy/cs	
  




©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  

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Social Analytics In The Enterprise

  • 1. San  Francisco  |Andalucia|  Belfast  |Boston  |Brussels  |  Chicago  |  Colorado  Springs  |  Cuper/no  |  Cyprus  |  Denver|  Geneva  |  Irvine  |  London  |  Los  Angeles       Madrid  |  New  York  |  Pune  |  Sacramento  |  Salt  Lake  City  |  Santa  Fe  |  Santa  Monica  |  SeaOle  |  Sedona  |  Sydney  |  Tokyo  |  Toronto  |  Washington,  D.C.     ©  2010  -­‐    2012  Constella/on  Research,  IInc.      All  rrights  rreserved.         – 2012  Constella/on  Research,   nc.   All   ights   eserved.   www.ConstellationRG.com
  • 2. Social Analytics In The Enterprise The Value Behind the Hype February 2012! Alan Lepofsky! VP and Principal Analyst! ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 3. Agenda 1   What  is  Social  Analy/cs?   Consumer     Examples   Help  employees  get   Content   their  jobs  done   People   2   Interac/ons   Learning  from  your  network     3   Enterprise  Examples   3   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 4. What Is Social Analytics? Collec*ng  and   measuring  data  on   the  interac*on   between  people   and  objects.   hOps://secure.flickr.com/photos/61056899@N06/5751301741/   4   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 5. "There  is  a  misconcep/on     that  tons  of  data  means  you   have  tons  of  intelligence.     Data  does  not  speak  for  itself.”    -­‐  Neil  Raden,  Constella/on  Research   5   hOps://secure.flickr.com/photos/tmar/n/32010732     ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.    
  • 6. How Big Is Big? 1  Bit  =  Binary  Digit   Everyday,  we  create  2.5   8  Bits  =  1  Byte   1000  Bytes  =  1  Kilobyte   quin/llion  bytes  of  data  –   1000  Kilobytes  =  1  Megabyte   so  much  that  90%  of  the   1000  Megabytes  =  1  Gigabyte   data  in  the  world  today  has   1000  Gigabytes  =  1  Terabyte   been  created  in  the  last   1000  Terabytes  =  1  Petabyte   1000  Petabytes  =  1  Exabyte   two  years  alone.   1000  Exabytes  =  1  ZeOabyte   1000  ZeOabytes  =  1  YoOabyte     ibm.com/sogware/data/bigdata/   A  quin/llion  bytes  is  an  exabyte  or  one  billion  gigabytes,  so:  2,500,000,000,000,000,000     6   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 7. Where Does The Information Come From? ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 8. Not Just About Creating More Pages It’s  not  just  the  content   alone  that  is  important.   8   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       hOp://www.flickr.com/photos/ginnerobot/2549674296  
  • 9. It’s  about  the  people…   9   Photo  C-­‐  2012  hOp://www.flickr.com/photos/pgoyeOe/2819175465/   ©  2010   redit:   Constella/on  Research,  Inc.    All  rights  reserved.      
  • 10. …  and  the  interac/ons   Photo  C-­‐  2012  hOp://www.flickr.com/photos/bala_/2488407797/   ©  2010   redit:   Constella/on  Research,  Inc.    All  rights  reserved.      
  • 11. Limited Metadata = Limited Analytics Older  styles  of     communica/on   provide  liOle  more  than     an  address  book  to  see  who   you’re  connected  to.   11   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 12. Along Came Social Networking 12   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 13. Friends and Followers Personal  contacts  evolved   to  dynamic  networks   13   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 14. Recommend Connections 14   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 15. Who Is In Your Network? 15   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 16. Now Add In Content 16   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 17. Many Ways To Interact (The New Verbs) 17   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 18. Interactions With Your Network 18   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 19. Leaderboards 19   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 20. Who Is Your Content Reaching? 20   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 21. Regular  Search   21   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 22. Social  Search   22   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 23. How Is Your Audience Reacting? 23   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 24. What Is Your Audience Interested In? 24   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 25. And Where Are They? 25   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 26. Metadata is the Backbone of Social Analytics Author   Readers   Reshares   Loca/on   Favourites   Time   Comments   Version   Tags   Device   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       26  
  • 27. Demographics and Psychographics Age,  Gender,  Loca/on,  Income,  Marital  status,  Religion     Interests,  Likes,  Aptudes,  Sen/ment   27   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 28. How Can All the Data Be Used? Content   Ac/ons   People     28   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 29. Social  Analy/cs  At  Work   hOps://secure.flickr.com/photos/kempsternyc/3561081345/   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 30. C   olleagues   o n t e n t   30   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 31. Intelligent Recommendations 31   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 32. Finding The Right People 32   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 33. Finding The Right People 33   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 34. Who Are the Key Influencers? 34   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 35. Motivation Via Leaderboards 35   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 36. Which Pages Are People Finding Useful? 36   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 37. Who Is Your Content Reaching? 37   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 38. Social Search Sales   Marke/ng   38   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 39. Community Analytics 39   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 40. Community Analytics 40   40   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 41. Community Analytics 41   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 42. Community Health Index 42   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 43. Measuring Employee Satisfaction 43   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 44. Workforce Insight ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       44  
  • 45. Social Analytics Meets Workforce Management 45   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 46. What  Have  We  Learned?   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       hOps://secure.flickr.com/photos/aaronknox/5237937436  
  • 47. 47 Let’s Review Data  does  not  speak  for  itself   Not  just  content,  people  and  interac/ons   Metadata  around  social  objects   Content  &  colleagues  (recommenda/ons)   Enhanced  search  results   Sen/ment  analysis   47   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 48. San  Francisco  |Andalucia|  Belfast  |Boston  |Brussels  |  Chicago  |  Colorado  Springs  |  Cuper/no  |  Cyprus  |  Denver|  Geneva  |  Irvine  |  London  |  Los  Angeles       Madrid  |  New  York  |  Pune  |  Sacramento  |  Salt  Lake  City  |  Santa  Fe  |  Santa  Monica  |  SeaOle  |  Sedona  |  Sydney  |  Tokyo  |  Toronto  |  Washington,  D.C.     ©  2010  -­‐    2012  Constella/on  Research,  IInc.      All  rrights  rreserved.         – 2012  Constella/on  Research,   nc.   All   ights   eserved.   www.ConstellationRG.com
  • 49. Two  areas  for  future  conversa/on   §  Infographics:  visual.ly,  peekanaly/cs,  twitsprout,   argylesocial,  etc.   §  APIs  –  need  to  discuss  if/how  vendors  provide  access   to  the  metadata  and  algorithms  used  in  social  analy/cs   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.