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Hotel Sourcing With Social Media
- 1. @DMelloAlan HPMF, Mar 15, ‘12 Hotel Sourcing With Social Media How to use the new social media to your benefit 1
- 2. @DMelloAlan HPMF, Mar 15, ‘12 Hotels use social media Hoteliers actually use social media & a lot of the points in this presentation! Hotel guests use social media Hotel vendors use social media Even you use social media Just not for procurement 2
- 3. @DMelloAlan HPMF, Mar 15, ‘12 The internet – ‘Old’ The internet, our main connection to the larger world is old because It is uni-dimensional Lagging Expensive 3
- 4. @DMelloAlan HPMF, Mar 15, ‘12 Social Media – ‘New’ Its an avatar of the internet, the youngest creation Multi-dimensional Instant Free & fast People love to share 4
- 5. @DMelloAlan HPMF, Mar 15, ‘12 Right mix of old & new Social media ‘HAS’ to be used together with the Internet, because A better perspective – producer & users Honest – Too many voices to control Evolving – Matches guests changing trends A Surprise – Things combine with others to create new ideas 5
- 6. @DMelloAlan HPMF, Mar 15, ‘12 Where to start Facebook LinkedIn Twitter 6
- 7. @DMelloAlan HPMF, Mar 15, ‘12 What to look for Images Guest comments 3rd party references Numbers: Followers, shares, comments, references Trends 7
- 8. @DMelloAlan HPMF, Mar 15, ‘12 Tryp Fitness Rooms – Via @HotelChatter 8
- 9. @DMelloAlan HPMF, Mar 15, ‘12 About Alan D’Mello @DMelloAlan alandmello Professional hotelier with specialist skills in hospitality communication & business development. Managed several landmark hotel magazines and launched 16 hotels, resorts & restaurants. Regular guest speaker on marketing at IHMCTAN Mumbai & hotel seminars. Associate Director, Marketing & Communication, Daman Hospitality Please read my detailed profile on Twitter & LinkedIn. 9