2. About
• PR guy for 25 years
• Social Media for the last 4 years
• Blogger with.... 4 blogs
• Journalist.... columnist “Express-News”
3. static active
VS.
Web Site
Brochures
Press Releases
@work... @home...
4. @ work.....
some of our
OMG, we’re
beat
gonna customers are real
earnings
morons
estimates in Q3
tech support is
crap, the
oh
headed to Sugar’s
servers are down-
for lunch
again...
5. @ home...
I think the IT dept. at
chillin’ XYZ Corp is
downsizing us
on the lake
and getting next week..
loaded
Monday
is another
work day and I
hate my
boss!
6. The Social Web can link you personally
to your job and company’s image
my social profile my employer
8. Have policies in place
• Discretion and common sense is the rule
of law
• Understand and promote existing
policies - or develop them if you don’t
have them in place
• OK to promote your company, as long as
it’s within compliance and messaging
9. During Work?
• Not interfere with work, unless it’s part
of your social media strategy
• No mentions of customer names,
partners, earnings, etc.
• No personal attacks on team members,
customers, competitors
10. Subject Matter Experts
• Should learn to join the conversation
• Develop a voice via the Social Web
• Tweet and bubble up
11. We restrict use...
• You can’t control an iPhone or
BlackBerry
• Evenings and weekends are a potential
minefield