Presentation for the "Rio 2016 - The Design of the Olympic Games" organised by PUC Rio's Arts & Design Department (24th june 2016).

1. DIGITAL MEDIA RIO 2016
a project for 100 million people

2. • 2.000 pessoas
• 10% estrangeiros
• 60 AFs
Equipe multidisciplinar
credits: alex ferro / Rio 2016 .

3. • diverse objectives
• diverse opportunities
• diverse perspectives
• diverse desires
diversity

4. communications + service design
The experience:
sense of live to as
many people as
possible.
credits: alex ferro / Rio 2016 .

5. wireframe > layout > html > integration
methodology

6. design
methodology

7. pre games
strategy
olympic
torch
games time
briefing
digital
properties
30 months of work
2013 2014 2015 - 2016

8. pre games: the 3 principles
credits: pixabay.com, findeight.com .
video mobile SNS

9. • previous experiences
• communications scenarios
• specific programs
• viability / feasibility
1. investigation

10. 2012 - 2014
31%
18%
51%
39%
22%
39%
app web mobile desktop

11. london2012.com
4M pageviews
8M pageviews
torch relay

12. websites

13. • personas
• brainstorming
• user journey
2. definition

14. IOC
Olympics fans
Olympics super fans
Sports super fans
Journalists/Bloggers/Media
General interest
personas
Rio 2016
Cariocas
Rio
Brazilians
South americans
Beyond the continent

16. • Games authority
• “sense of live” (second screen)
• acessible to all
• spreadibility
briefing

17. games time: the 3 principles
credits: clipartpanda.com .
schedule
& results
services and
experience
real time
data

18. Credits: alex ferro / Rio 2016 .

19. • 3 teams in 2 continents
• creativity x technology
• usability tests
• google, bing, apple
3. prototype and development

20. 4 usability tests in 15 months

21. second screen proposal
credits: ISOBAR .

22. • olympic data feed
• 15.000 biographies
• tests and fixes to the last minute
• seo: 100K URLs
4. deliver

25. THANK YOU
Marcelo Albagli
24 jun 2016 .