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Web Content Strategy

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Alessandra Farabegoli
Alessandra Farabegoli
Business
1 of 41
Web Content Strategy Confindustria Bergamo, 14/4/2010 Alessandra Farabegoli www.alessandrafarabegoli.it
useful & usable content Flickr.com Creative Commons, Joe Marinaro
useful content: ,[object Object],[object Object]
usable content: ,[object Object],[object Object],[object Object]
why does web content mostly suck? Kristina Halvorson
we need a STRATEGY Flickr.com Creative Commons, Stéfan
plan, create, govern
audit
[object Object],[object Object],[object Object],[object Object],[object Object],Flickr.com Creative Commons, Orin Zebest
website / blog Flickr.com Creative Commons, Stéfan
Twitter
LinkedIn
Facebook
 
GoogleMaps Flickr.com Creative Commons, Lars Plougmann
 
newsletter
out of control: ,[object Object],[object Object],[object Object],[object Object],[object Object]
how contens are related? Flickr.com Creative Commons, Simon Clayson
people + objectives
start asking why? Flickr Creative Commons, Oberazzi
people Foto Alessandra Farabegoli
The dark side of “collaborative cultures” is the allergy they foster to holding anyone responsible for having the ball David Allen
test Foto Alessandra Farabegoli
values voice constraints
workflow Flickr.com Creative Commons, joelanman
measurement Flickr.com Creative Commons, aussiegall
UGC
UGC is like gardening Flickr.com Creative Commons, Care_SMC
seminare Flickr.com Creative Commons, pictoscribe
sostenere Flickr.com Creative Commons, frances_1972
Riconcimare, ripiantumare, trattare Flickr.com Creative Commons, pictoscribe
annaffiare Foto Alessandra Farabegoli
90. Campagna (di marketing) è un termine perfetto: solo non dovrete usarlo nell'accezione del generale, ma in quella del contadino. Gianluca Diegoli
last but not least.. Flickr.com Creative Commons, piet_musterd
define a policy
20% tools 80% people
do less, not more
l’aria fritta deve morire Steve Krugs
FORSE le persone vogliono acquistare “raffinate emozioni” ma SICURAMENTE poi googlano “divani in pelle”
www.alessandrafarabegoli .it Grazie Flickr.com Creative Commons, lucasartoni by lapaolina

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