Go-to-Market & Scaling: An Engineering Perspective
1. GO-TO-MARKET & SCALING
AN ENGINEERING PERSPECTIVE
Aleksandar Bradic
CTO, Supplyframe
The Founder Institute
July 22 2020
2. MY JOURNEY SO FAR
IoT/AnalyticsVertical Search
+ Enterprise
Vertical Search
+ SaaS
ENGINEERING AUTOMOTIVE
REAL ESTATE
TRAVEL
HEALTHCARE
EARLY STAGEGROWTH/MATURITY STARTUP/GROWTH
8. UX TECH
TECH FIRST
Go-to-Market Scaling
STORYTELLING
SUPPORT
TECHNICAL
DIFFERENTIATION
DOMAIN
ADAPTABILITY
IP DEFENSIBILITY
TALENT ACQUISITION
& RETENTION
CONFIGURABILITY
WHITE LABELING
INTEGRATION
ENTERPRISE SUPPORT
TEAM SCALABILITY