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Social media for retail
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Alessandro Mininno
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how can we use social media to bring real people in store
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Social media for retail
1.
SOCIAL MEDIA PER IL
RETAIL Una strategia sociale per il punto vendita
2.
2
COSA SONO I SOCIAL MEDIA?
3.
3
I SOCIAL MEDIA SONO PIATTAFORME ONLINE CHE FACILITANO LA CONVERSAZIONE E LA PARTECIPAZIONE A UNA SERIE ETEROGENEA DI ATTIVITÀ SOCIALI, DA PARTE DI INDIVIDUI E AZIENDE Che noia!
4.
22% 4
DELLA POPOLAZIONE MONDIALE USA I SOCIAL MEDIA
5.
FACEBOOK
6.
TWITTER
7.
FOURSQUARE
8.
8
9.
9
COME VENGONO USATI PER IL RETAIL? If it don’t make $$$ it don’t make sense
10.
10
SEPHORA PORTA I COMMENTI DEI PRODOTTI DA FACEBOOK AL NEGOZIO
11.
11 GUINNESS
RACCONTA A TUTTI I TUOI AMICI CHE STAI BEVENDO UNA BIRRA
12.
12
DIESEL TI PERMETTE DI CONDIVIDERE SU FACEBOOK LE FOTO DAL CAMERINO
13.
13
TESCO TI FA FARE LA SPESA IN METRÒ CON UN QR CODE
14.
14
MARC JACOB’S PREMIA CHI FA CHECK IN SU FOURSQUARE NEI SUOI NEGOZI CON UN BADGE SPECIALE (2010)
15.
15 H&M
DÀ CONSIGLI E SCONTI TRAMITE FOURSQUARE
16.
16
COIN REGALA LA COIN CARD AI MAYOR DI FOURSQUARE
17.
17
AMERICAN EXPRESS APPLICA SCONTI CONSISTENTI A CHI COLLEGA FOURSQUARE E LA CARTA
18.
18
COSA SUCCEDERÀ IN FUTURO? La fine del mondo secondo il calendario Maya?
19.
19 FACEBOOK CHECK-IN TRAMITE
LA TECNOLOGIA RFID
20.
20
USATO DA OPEL ALL’ULTIMO MOTORSHOW. L’UTENTE FA LIKE SULLE AUTO E SI TAGGA NELLE FOTO
21.
21
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