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WhatsApp - L'uso dell'instant messaging nella diffusione delle notizie

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WhatsApp - L'uso dell'instant messaging nella diffusione delle notizie. Workshop preparato per Digit, Prato 20 settembre

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WhatsApp - L'uso dell'instant messaging nella diffusione delle notizie

  1. 1. WhatsApp l’uso dell’instant messaging nell’informazione iperlocale. Sabato 20 settembre, Prato.
  2. 2. Come si può utilizzare WhatsApp per diffondere i contenuti? E realmente come social? La discussione è stata ripresa da Andrea Iannuzzi in questo articolo: http://bit.ly/alecap1
  3. 3. I numeri Il Reuters Institute for the study of Journalism ha pubblicato il Digital News Report 2014 con una ricerca su 10 Paesi. USA Spagna Gran Bretagna Italia Germania Brasile Francia Giappone Danimarca Finlandia
  4. 4. L’Italia è rappresentata da questi numeri, in termini di diffusione dei social in rapporto alla fruzione settimanale delle notizie.
  5. 5. I principali link sulla ricerca. Analisi della situazione italiana: http://bit.ly/alecap2
  6. 6. I principali link sulla ricerca. Tavole interattive: http://bit.ly/alecap3
  7. 7. Lo strumento E’ un’App di messagistica multipiattaforma.
  8. 8. Dichiara 600 milioni di utenti attivi al mese. E’ stato acquistato da Facebook nel febbraio 2014. Continua a distanziare WeChat e Viber, principali concorrenti.
  9. 9. Interagisce con la rubrica per verificare gli altri utenti iscritti tra i nostri contatti.
  10. 10. Consente chat singole e di gruppo.
  11. 11. Chat singole e di gruppo La chat singola è uno scambio tra due utenti.
  12. 12. La chat di gruppo è uno scambio di informazioni tra più contatti visibile a tutti i componenti del gruppo.
  13. 13. La funzione di broadcast consente di inviare un messaggio a molte persone in una sola volta, senza che ognuna di loro veda gli altri contatti. Ogni destinatario ha l'opzione di rispondere individualmente.
  14. 14. I messaggi broadcast Per essere in grado di ricevere un messaggio broadcast il destinatario deve aver salvato il numero di telefono del mittente nella propria rubrica.
  15. 15. Come hanno fatto gli altri http://bit.ly/alecap4
  16. 16. Globo Extra (portale online brasiliano) è da oltre un anno che raccoglie attraverso WhatsApp foto, video e notizie. http://bit.ly/alecap10
  17. 17. Ma l’iniziativa era stata lanciata con la pubblicazione e la richiesta di registrazione del numero. http://bit.ly/alecap5 Un articolo del Knight Center for Journalism in the Americas ripercorre la storia dell’uso di WhatsApp sui media brasiliani. http://bit.ly/alecap6
  18. 18. BBC News ha creato una lista broadcast per spedire informazioni sulle elezioni indiane del 2014. http://bit.ly/alecap7 Un’analisi della redazione
  19. 19. Anche Oxford Mail sta proponendo la diffusione di news attraverso WhatsApp con una lista broadcast.
  20. 20. Il primo passo è la pubblicazione del numero.
  21. 21. Il secondo passo è l’iscrizione nella lista e il promemoria di salvataggio del numero.
  22. 22. Un po’ di analisi e case history si trovano: http://bit.ly/alecap8 http://bit.ly/alecap9
  23. 23. Nel caso dell’esperimento promosso dal settimanale La Nuova Periferia, il primo passo è stato pubblicare il numero sulla pagina Facebook e sulla versione cartacea del giornale.
  24. 24. Oltre la richiesta di adesione volontaria, è stato spedito un messaggio di invito personale.
  25. 25. Per poi comporre una lista broadcast.
  26. 26. Per la spedizione delle news.
  27. 27. Come facciamo Per questioni pratiche, si può installare l’App su un pc Windows con emulatori tipo Bluestack.
  28. 28. Oppure installare Android su un vecchio netbook. Per avere più facilità nell’uso della tastiera e nella gestione degli appunti.
  29. 29. Attenzione ai contatti Partire da un account “pulito” aiuta a mantenere in ordine la rubrica e la divisione in liste broadcast.
  30. 30. Grazie a tutti @alessandro_c alecappai.tumblr.com solotesto.info onaitalia.wordpress.com

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