We are currently experiencing the fastest pace of innovation, which is already impacting the way we live and work. Since 2000, 52% of Fortune 500 companies have gone bankrupt, been acquired, or ceased to exist. We take a look at new trends that have quickly grown into multi-billion dollar industries, including the shared and maker economies, virtual and augmented reality, the Internet of Things, dark social, mobile media and apps, and more. The common thread? They are all powered by social media and we are all participants.

1. alex de carvalho
The Future of Social Media
@alexdc  alex@alexdc.org

2. I grew up in the age of broadcast media

3. Professionals with degrees
Space limitations
Editors
Publishing process
Time constraints and deadlines
Demographic targeting
The characteristics of broadcast media
Professionals
with
degrees
Time
and
space
constraints
Editors
Complicated
publica9on
process
Deadlines
Demographic
targe9ng

5. keep
convert
“Flip
The
Funnel:
Reten9on
is
the
New
Acquisi9on”
-­‐-­‐
Joe
Jaffe
(@jaffejuice)

6. Photoshopped
advertising

7. Interruption
Marketing

8. Advertising turns up the volume and
shoves crafted messages at us

9. Marketers are always
pitching their
products and services

12. I had to unlearn what I’d been
taught in business school!
To practice social media,

13. Because Social Media is about conversations.

14. • Amateurs with time!
• No space limitations!
• Self-editing!
• No Deadlines!
• Sharing and
participating!

15. keep
convert
find
convert
“Flip
The
Funnel:
Reten9on
is
the
New
Acquisi9on”
-­‐-­‐
Joe
Jaffe
(@jaffejuice)

16. Social Media changed my career

17. What’s next?
But lately I’ve been wondering …

18. “The future is already
here – it's just not
evenly distributed.”
~William Gibson

19. M.O.V.I.E.
My acronym for what’s next
in social media

20. M.O.V.I.E.
M is for Mobile
The Future of Social Media

21. "Mobile to overtake fixed Internet
access by 2014” ~Mary Meeker, 2008
Mary Meeker was right!

22. 4 out of 5 people access social media
on their mobile phones!

23. 1.23 billion monthly active users
945 million monthly active mobile users
757 million daily active users
556 million daily active mobile users
77% of total monthly users and 73% of daily users
access from mobile devices
More than half of its advertising revenue comes
from mobile (53%)
Facebook is a
mobile company

24. 60
percent
of
all
searches
came
from
a
mobile
device.
In
response
to
this
Google
is
changing
its
search
algorithm
to
reward
sites
that
are
mobile
op9mised.
Mobilegeddon!

25. So … Make sure your website is
responsive and mobile-friendly!
(because your visitors are on their mobile devices)

26. 100 million active
users
70% are women
30% of users are over
25 years old
1% of businesses use
Snapchat
300 million active
users monthly
75 million active users
daily
50x more engagement
than on Twitter
40 million users
12 million videos
added a day
25% of teens use
Vine
Top Viners have a lot
of influence
It’s time to start learning about
mobile-only social media services

27. Flash sales
Scavenger hunts
Snapchat stories
Secret items
Coupons
Contest
Fill in the blank
Community building
Showcasing your
products/services
Behind the scenes look
Resharing people
sharing your products
Coupons
Giveaways
Video customer service
Product placement
Stop motion videos
Revining people talking
about your product
Showcasing your best
fans
Coupons
If this gets X revines,
then....
Be creative on these services
Source:
h3ps://www.convertwithcontent.com/instagram-­‐snapchat-­‐vine-­‐included-­‐social-­‐media-­‐markeAng-­‐strategy/

28. M.O.V.I.E.
O Is for Obsolescence
The Future of Social Media

29. Social Media experts, gurus,
and ninjas? Obsolete!

30. Obsolescence: the state of
being which occurs when an
object, service, or practice is
no longer wanted even though
it may still be in good working
order.

31. • Social Media is too new and too large a field to be an expert
• Each social platform, service, and app is continuously being
updated with new features – especially Facebook
• Social media requires a wide range of expertise, including
community engagement, project management, data
analysis, public speaking, event management, writing, photo,
video, and graphic skills, SEO, online advertising, business
acumen, technical skills, and more
• New social platforms and services are being launched every
week
• Social media is just one (important) part of a larger
marketing and customer service program
Social media practitioners must continually learn new
skills … or they risk obsolescence.

32. M.O.V.I.E.
V is for Video
The Future of Social Media

33. Facebook Video is Now Bigger
Than YouTube for Brands

34. Facebook videos receive more
than 80% of all video interactions

35. Social Video
Video storytelling is emotionally compelling
Tell your story and display your products with
beautiful or humorous messages
Video influencers can really amplify your message
Regular users create a lot of content – enlist them
as part of your strategy through contests or
samples

36. Social
video
wars!
1. There
will
be
many
more
social
video
services
2. You
cannot
use
both
Periscope
and
Snapchat
at
the
same
9me
3. Periscope
is
synchronous,
Snapchat
is
asynchronous
4. Snapchat
is
beRer
for
storytelling,
Periscope
is
meant
for
livestreaming

37. M.O.V.I.E.
I is for Integrated
The Future of Social Media

38. Social media is
increasingly becoming
integrated into our lives,
through …

39. Wearables and connected cars and homes …

40. Augmented Reality

41. The Sharing Economy

42. M.O.V.I.E.
E is for Entertainment
The Future of Social Media

44. Perfect for short attention spans
People love positive content & affirmations
Satire also works well
There’s a fascination with selfies
Narcissism is self-entertainment
Personal Branding is also a type of self-
entertainment
People increasingly use social media to
entertain others and themselves

45. Virtual reality is a lot about entertainment

49. One more thing about social media …
Dark Social
The Future of Social Media

50. Dark Social refers to the untraceable sharing
activities that take place mainly on messaging
apps, email, and Twitter clients

51. The red rows are dark social
Facebook owns Whatsapp &
Messenger
Dark social also includes email

52. The more things change ….

53. … the more they stay the same

54. What doesn’t change
• Storytelling
• Titles and headlines
• Pay to play
• Engagement & Word of Mouth
• Analytics & ROI

55. Storytelling & Compelling Content
• Find your core and connect through your passions
• Open the side door: “The Making Of” & “B-Roll”
• It’s about your customers, not you: provide support
• Use outside voices: videos and interviews
• Ask big questions, challenge people to think big
• Be real and be yourself: share your own challenges
and opportunities
• People love a good story

57. Sources
&
Credits
• Thank
you
to
Mo9vate
Design
for
inspiring
the
theme
for
this
presenta9on:
hRp://www.slideshare.net/Mo9vate_Design/the-­‐what-­‐if-­‐method-­‐presented-­‐by-­‐mo9vate-­‐design
• Slides
5
&
15:
hRp://www.amazon.com/Flip-­‐Funnel-­‐Exis9ng-­‐Customers-­‐Gain/dp/0470487852
• Slide
11:
hRp://gapingvoid.com/2006/05/09/if-­‐you-­‐talked-­‐to-­‐people/
• Slide
13:
hRp://www.cluetrain.com/book/markets.html
• Slide
14:
hRp://www.amazon.com/Freedom-­‐Is-­‐Blogging-­‐Your-­‐Underwear/dp/B00B9ZHINM
• Slide
21:
hRp://www.smar9nsights.com/mobile-­‐marke9ng/mobile-­‐marke9ng-­‐analy9cs/mobile-­‐marke9ng-­‐sta9s9cs/
• Slide
22
&
51:
hRp://wearesocial.net/blog/2015/01/digital-­‐social-­‐mobile-­‐worldwide-­‐2015/
• Slide
23:
hRp://thenextweb.com/facebook/2014/02/14/half-­‐facebooks-­‐referral-­‐traffic-­‐now-­‐comes-­‐mobile/
• Slide
24:
hRp://thenextweb.com/google/2015/04/22/are-­‐you-­‐ready-­‐for-­‐googles-­‐mobile-­‐algorithm-­‐change/
and
hRp://www.cnbc.com/id/102669423
• Slides
26
&
27:
hRps://www.convertwithcontent.com/instagram-­‐snapchat-­‐vine-­‐included-­‐social-­‐media-­‐marke9ng-­‐strategy/
• Slide
29:
hRp://gapingvoid.com/2008/11/24/youre-­‐a-­‐social-­‐media-­‐specialist/
• Slide
33
&
34:
hRp://www.socialbakers.com/blog/2335-­‐facebook-­‐video-­‐is-­‐now-­‐bigger-­‐than-­‐youtube-­‐for-­‐brands
• Slide
34:
hRp://www.crowdynews.com/live-­‐streaming-­‐with-­‐periscope-­‐or-­‐meerkat-­‐ignore-­‐or-­‐jump-­‐on-­‐it/
• Slide
41:
hRp://www.forbes.com/sites/deniselyohn/2015/03/04/what-­‐you-­‐can-­‐learn-­‐about-­‐customer-­‐experience-­‐from-­‐sharing-­‐economy-­‐
companies/
• Slide
43:
hRp://www.hollywoodreporter.com/gallery/facebook-­‐twiRer-­‐social-­‐media-­‐study-­‐302273/1-­‐social-­‐media-­‐as-­‐entertainment
• Slide
45:
hRps://www.youtube.com/watch?v=P50fvL_EWYY
• Slide
46:
hRp://dealbook.ny9mes.com/2014/10/21/google-­‐invests-­‐in-­‐magic-­‐leap-­‐an-­‐augmented-­‐reality-­‐firm/
• Slide
47:
hRp://www.forbes.com/sites/briansolomon/2014/03/25/facebook-­‐buys-­‐oculus-­‐virtual-­‐reality-­‐gaming-­‐startup-­‐for-­‐2-­‐billion/
• Slide
48:
hRp://techcrunch.com/2015/04/06/augmented-­‐and-­‐virtual-­‐reality-­‐to-­‐hit-­‐150-­‐billion-­‐by-­‐2020
• Slide
50:
hRp://www.sta9sta.com/chart/3019/percentage-­‐of-­‐shares-­‐by-­‐sharing-­‐channel/
• Slide
53:
hRp://headrush.typepad.com/crea9ng_passionate_users/2005/01/be_brave.html

58. alex de carvalho
The Future of Social Media
@alexdc  alex@alexdc.org