Apps usage will continue growing significantly by 2020. The Google Play Store is predicted to triple its current app count to 7 million apps, while the Apple Store is expected to double to 5 million apps. Emerging technologies that could be viable include transparent immersive experiences through VR and gesture control, as well as perceptual smart machines like autonomous vehicles and smart dust. By 2020, talent mobility will increase and the nature of work will change, with companies becoming more nimble and using contracted global workforces.

1. 1
Alexandra Petrus
VP, Products, Reincubate - the iOS & app data company
Oct, 2016
Future

2. 2
We are made wise not by the
recollection of our past, but by
the responsibility for our future.
George Bernard Shaw

3. 3

4. Apps - Present & by 2020
Usage Is the New Currency: Apps Are Eating the Web
4

5. App Downloads by 2020
5

6. Apps on Stores
- as of June 2016 -
Google Play store - 2.2M apps
Apple Store 2M apps
6

7. Apps on Stores
- Historical YoY growth -
7
Google Play Store Apple Store

8. Apps on Stores
- Predictions by 2020 -
8
Google Play Store
3x
-------------
7M
Apple Store
2x
--------------
5M

9. AR, VR, IoT, blockchain, SDx, ML …
What emerging tech is viable?
9

10. Digital Business Innovation
What emerging tech is viable?
1
0
Transparently immersive experiences
Transparency between people, businesses and things:
● 4D printing
● VR
● Gesture control devices
● Nanotube tech
Perceptual smart machine age
● Autonomous vehicles
● Commercial unmanned aerial vehicles (UAVs)
● Smart dust tech

11. Digital Business Innovation
What emerging tech is viable?
11
Platform revolution
● General-purpose machine intelligence
● Blockchain
● Neuromorphic hardware

12. Talent mobility, by 2020
1
2

13. Talent
mobility
1
3

14. Nature of work, by 2020
1
4
Orange world
Businesses fragmented & companies small and nimble. Companies have multiple
clients and contracts + they routinely supplement their workforce with a globally
diverse network of ‘team workers’ – technologically savvy, networked employees
who are contracted on a supply and demand basis worldwide.
Green world
Companies developed a powerful social conscience that’s closely tied to their brand.
Focus on sustainable and ethical business practice and they attract employees with
values that reflect their own. Their success is largely driven by a high degree of
employee engagement. This impacts business decisions about mobility and the way
employees work.
Blue world
Corporations are king & individual preferences override belief. These companies
invested heavily in the talent pipeline + believe in developing people as assets &
take a paternal approach to their workforce. While the work is pressurised and
fast-paced, employees are committed, well trained + more likely to remain with a
single employer long-term.

15. World’s population - by
age
1
5

16. World’s
population
- by cities
(in Millions)
1
6
The world urban population is expected to increase by
72% by 2050, according to UN.

17. Sources:
● AppAnnie:
http://files.appannie.com.s3.amazonaws.com/reports/App-Annie-02-2016-Forecast-EN.pd
f?aliId=115930664
● Gartner: https://www.gartner.com/doc/3407820?refval=&pcp=mpe
● Statista: https://www.statista.com/markets/424/topic/538/mobile-internet-apps/
● Pwc:
http://www.pwc.com/gx/en/managing-tomorrows-people/future-of-work/pdf/pwc-talent-m
obility-2020.pdf
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